Benchmark Your Strategy
Compare your performance with competitors to set benchmarks, see where you stand, and find ways to close the gap.
Enter usernames and Generate Visual Reports Comparing Your Instagram Performance with Competitors for FREE!
Stack your Instagram performance and audience insights against your top competitors winning on ‘Gram. We have turned boring numbers into eye-popping graphs that compare Instagram audience size, engagement, posting frequency, and more metrics that actually matter. It’s free, so you can run it as many times as you want. Keep tweaking, keep experimenting…until your Instagram landscape bows to your strategy.
Track the metrics that matter, compare with competitors, and see if you’re keeping pace.
Spot which posts are really hitting the mark and which are falling flat. Get a side-by-side look at your competitors’ top and least performing posts alongside your own. Hover over to see metrics, such as comments per post, likes per post, post engagement rate (ER%), and shares per post. Spot the winners and the underperformers, so you know what to double down on, what to rethink.
Are you consistent compared to your competitors? Track how many times you posted per week and day over the last 30 days, and also get a consistency score (0–100) to see a clear picture of both your performance and your competitors’. See who’s showing up in feeds the most, spot gaps in your own posting schedule, and discover the sweet spot for maximum reach.
Engagement tells the real story. Compare metrics such as comments per post, the ratio of likes to comments, and overall engagement rate based on your follower count with that of your competitors. With side-by-side insights, you can see whether your content resonates enough to drive interaction compared to your competitors.
Use the Instagram competitor analysis tool to see which of your competitors’ hashtags are driving discovery for them and how your branded and trending hashtags compare. Track top interaction hashtags, average hashtags per post, and hashtag co-occurrence. Strengthen your hashtag strategy and get discovered by the right audience.
Is your Instagram strategy focused on the right content formats? Compare the types of posts you and your competitors create, and see how much engagement each format drives. Use these insights to prioritize high-performing formats, optimize your content strategy, and stay ahead in your niche.
Unlock what’s helping top competitors win on Instagram and then use that knowledge to outrun them.
Compare your performance with competitors to set benchmarks, see where you stand, and find ways to close the gap.
See your competitors’ best-performing post types and engagement levels to learn what works and post smarter.
Spot hashtags, content formats, posting frequency, and competitor gaps you can leverage.
Use clear, side-by-side metrics presented in graphs to plan smarter, post better, and grow faster.
An Instagram Competitor Analysis tool lets you compare your performance with competitors using metrics such as performance and audience metrics. You can use the clear comparison to inform your Instagram marketing strategy to grow faster.
All data is pulled in real time from publicly available Instagram Insights using the Instagram Graph API.
Yes, this Instagram competitor analysis tool is completely free.
You do not need to connect your Instagram account or your competitors' Instagram account. Just type the username, and the tool will automatically fetch the publicly available Instagram performance data for thorough analysis.
Right now, the tool compares your account with one competitor at a time for clear, side-by-side insights. Multi-competitor comparison is on our roadmap.
Marketers, social media managers, small business owners, creators, and agencies who want to benchmark performance, refine content strategies, and stay competitive on Instagram.
We recommend that you compare regularly at set intervals. You can do it every 30 days, after a campaign, or when you are auditing any new social media channels for your clients. This will help you effectively measure progress, track shifts, and identify new opportunities.
You’ll get insights on engagement rate, likes, comments, posting frequency, top-performing posts, and hashtag performance. Everything you need to understand what’s working and what’s not.
