No matter what type of business you are running, whether it is a small or large improving the engagement on social media can be an ongoing and continual task. However, if you desire to achieve any result on social media, proper strategy and establishing engagement is very important.
What is social media engagement and how can you improve it?
Social media engagement means the ability to connect with your targeted audience by the use of social media websites and get response from them. For example, if you post or share something on social media and receive a response from your targeted customers in the form of likes, comments or questions then that is considered as an engagement. You can increase the social media engagement in the form of likes, tags, comment, follows, click, up-votes, replies, +1s, views, shares and re-tweets.
Mainly engagement is a conversation and that builds trust worthy impact on customer’s mind. It is more than just discussion. If you are defining your social media marketing strategies for your business, brands or just want to enhance your personal presence, here I have complied the following five ways to improve engagement with social media.
Be Present on Social Media:
Your presence on social media is the most important. There are number of ways that help you to be active on social media. Sharing or talking about you or your business on your profile or company page is not enough, Being present on social media is also mean to actively participate on various discussion.
You can join LinkedIn Groups, Facebook groups and Google+ communities for sharing your knowledge and services because it is the best way to interact or engage with new people. Interacting with more people in form of comments on social media groups are proven way to create and expand your network with similar businesses or other business professionals and potential clients.
On Twitter, you can participate in various Twitter chats hosted by various brands because that helps you to get new followers. Getting involved in discussion also helps to showcase your expertise and build your personal brand.
Best way to get engagement on social media is to be engaging on social media- Darren Rowse
Here you can observe that Nick Carita has asked an interesting question in Facebook groups related to social media certification and the groups members are actively suggested them some answers.If such question fall in your expertise, go ahead and answer it.
Whenever you comments on any such posts, other peoples who “like” or “comment” they gets notification on their wall with your name. Isn’t it create your personal branding? Yes it is.
Showcase customer reviews and testimonial:
Whenever you receive customer review or testimonial about your products or services, you can showcase it or share it to your page or profile. It helps to create brand identity as well as reliable impact on your customer’s mind. It also allows your customers to know that their feedback is valued and considered. Your such loyalty converts such reviewer to your life time followers.
But where does it help me to increase an engagement? It helps you indirectly. People always love attention so when you make them the focus of attention on your social media profiles, they’re more likely to share on their own wall or networks. Such actions do your word-of-mouth marketing in their friends and networks.
Harsh Agrawal, a leading Pro-Blogger having more than half million followers never missed to thank his followers whenever he gets testimonial or customer feedback in any form of communication. He is not only sharing such review on his single social network but also sharing on all his social media profiles.
Getting likes, comments, shares and +1 defiantly help him to generate positive impact among his fans and followers. Here he has nicely thanks Prashant for this wonderful email on his social media
Increase engagement with Suspense & Questions:
Social media is a best place for marketing, but if it’s not used properly, it can become boring and ineffective. The best way to increase engagement among your social media fans is to create suspense. Your social media followers always want to see some excitement in your posts. This is not possible on daily basis but you should create some sense of excitement using suspense about your new products, services or business.
In my previous blog post, I have explain how suspense can help to increase engagement.Asking question to your followers or audience is another best way to get them active on social media. You can ask about advice, provide ideas related content or ask just general question. Create suspense by asking question that will create curiosity on your customer and get more engagement with your post.
When it comes to creating the suspense, latest Indian blockbuster movie Baahubali is the perfect example of it. The producer of the Baahubali had created a number of short promotional marketing videos and shared them periodically on their official Facebook pages in such a way that it shows some hint about the movie but encourage more curiosity. Before the releasing of movie, They have very wisely shared countdown video like above to keep suspense alive. We all now know how success it was.
Taking a step further, Producer of Baahubali has created one more suspense for this next release by unanswering the question “Why kattappa killed Baahubali?” in such a way that it becomes the viral question of the whole nation.
Don’t be serious every time
Everyday talking about your business or products on your profile and company page reduces your existing customers interest. Your followers loves to follow you when they get some interesting things from you. Be cool, world has lots of good things so share some funny articles, stunning images or cool videos to keep your followers interest alive. Even ask some silly questions to them to have some funny moments in engagements.
Leading social media marketing blogs suggest sharing 1 post related to your business out of 5 posts you shares. So rather talking about your services every time, try to be diversified in your content sharing. Focus on your customers interest to keep engagement long live. It is found that 85 % interaction on Facebook and 35% on Twitter made by images. Share informative images or tell a story to attract people to engage with them. Likewise, video content is also best form that encourages your audience to participate in conversion.
Darren Rowse, a ProBlogger & founder of numerous online businesses, used to share amazing articles from various blogs along with his own ProBlogger Podcasts on his Google+ profile. He not only always talks about his digital photography school but also share some of his personal life events with his followers & fans.
As we see here, He shared a small video sequence about his children playing on Palm cover which got 188+ likes and 22+ comments. It’s almost 65% higher than his other posts. So do not hesitate to share non-business related stuff on your business pages. We are not born to do business 24×7.
Be active listener
Increasing engagement about your services does not always mean to keep talking about it on social media. You need to be a good listener too. Whenever people share something related to your brand or services whether it’s positive or negative, you must have to keep watching those posts.
For all positive remakes, re-share or re-tweet on your social media profile helps you to gain other customer’s trust. For negative posts about your brands, always be active to answer it. If it’s really your service fault, don’t hesitate to say sorry. People are more mature to understand the circumstance. Your prompt answer to such comments increases your loyalty and helps you to make your service better.
Here you can see that how Todd Lyden asked the question in twitter related to SocialPilot features and the expert from SocialPilot implemented their query and provided the best features as soon as possible. Therefore, listen customer’s opinions and leave a reply that builds trust and they feel good about you.
Building a trust through replies is a skill and it’s something you can learn to do better. Always pay attention to comments and replies.
What are you thinking? Apply new strategy to your social media because that will keep you engage with your audience. Let us know how this tips useful for you. If you enjoy reading this then share your experience and insight in the comment box below.
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