When is the Best Time to Post on Twitter/X in 2025? [Based on 50,000+ Twitter Accounts]

Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that Twitter users post 9,596 tweets per second, each day– that’s nearly 6 billion tweets in a week!

Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline?

Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.

So, we went ahead and conducted a thorough study on over 50,000 Twitter accounts to study the best time to post on Twitter (now X) you can use to reach the maximum number of people possible.

Best Time to Post on Twitter (X)

The best time to post on Twitter is in the morning, 8 am to 11 am, and 3 pm on weekdays, and early afternoon to evening, 9 am to 8 pm on weekends. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

In addition to the optimal time, you can dive into SocialPilot’s study, which breaks down the average good times to post throughout the week.

The Best Time to Post on Twitter (X) on Monday

The best time to post on Twitter on Monday is 8:00 am – 11:00 pm.

Many people are catching up on emails and social media updates after the weekend, making this a sweet spot to grab their attention.

The Best Time to Post on Twitter (X) on Tuesday

The best time to post on Twitter on Tuesday is 8:00 am to 10:00 am.

Along with morning tea, the lunch break is prime time for reaching your audience, as they’re taking a break from work and scrolling through social media.

The Best Time to Post on Twitter (X) on Wednesday

The best time to post on Twitter on Wednesday is 9:00 am and 3:00 pm.

This time, it catches both the early birds who starting their day and those checking social media when their working days are winding off.

The Best Time to Post on Twitter (X) on Thursday

The best time to post on Twitter on Thursday is 8:00 am and 3:00 pm.

Similar to Wednesday, afternoon tends to be a high-traffic zone for Twitter.

The Best Time to Post on Twitter (X) on Friday

The best time to post on Twitter on Friday is 8:00 am and 1 pm.

On Fridays, people often look for a lighter break before the weekend, so a morning or early afternoon tweet can catch their eye.

The Best Time to Post on Twitter (X) on Saturday

The best time to post on Twitter on Saturday is 8:00 am and 8:00 pm.

After a hectic week, people become more relaxed on the weekends, so they might browse Twitter throughout the day. However, the late afternoon/early evening window can still be a good spot.

The Best Time to Post on Twitter (X) on Sunday

The best time to post on Twitter on Sunday is 8:00 am to 3:00 pm.

Similar to Saturday, people are relaxed and browsing through the internet.

Key Takeaways:

In a nutshell, based on all the data collected by multiple brands, we can conclude the following points for certain:

• It’s better to post tweets in the morning when people travel to work or start their days from 8:00 am to 11:00 am.
• People always check their Twitter feed during breaks, so tweeting during lunch hours is also a good option around 1:00 pm.
• Tuesday, Wednesday, and Thursday are the days that get maximum engagement on Twitter.
• Weekends are the least favorite days to post anything on Twitter. The majority of your audience is usually out, busy with their personal lives. So, it is important to schedule your posts for weekdays.

Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter.

• HowSociable suggests that 9 am to 10 am is the best time, and Friday is the best day to post on Twitter.
• G2 learning hub also favors the 9 am to 4 pm time frame during weekdays, with Friday showing the most engagement at 3 pm.
• Trackmaven favors Thursday as the best day to post on Twitter.
• Hubspot claims the best time to post is between 8-10 am and 6-9 pm to share your content on Twitter (now X).
• Metricool puts its best on 3 to 4 pm.

Before we move ahead, here are other recent related studies:

• What is the best time to post on Facebook?
• What is the best time to post on LinkedIn?
• What is the best time to post on Instagram?
• What is the best time to post on TikTok?
• What is the best time to post on YouTube?

Best Times to Post on Twitter (X) by Location

To achieve those high engagement rates, you need to zero down on the best times to post on Twitter for your audience as acutely as possible. So, after considering weekly posting times, we’ve considered locations.

Geography isn’t just a detail—it’s the biggest contributing factor to the behaviour preferences of your audience. Ignoring it would be a rookie mistake on your part.

People in the same culture share powerful connections—festivals, routines, challenges, and lifestyles—all shaping when they’re most active online. Smart marketers know how to tap into these patterns.

So we’ll reveal our discoveries on the best time to post on Twitter by locations.

Best Time to Post on Instagram in Australia 

Best Time to Post on Instagram in Bangladesh 

Best Time to Post on Instagram in the Philippines  

Best Time to Post on Instagram in Canada 

Best Time to Post on Instagram in Pakistan 

Best Time to Post on Instagram in Europe 

Best Time to Post on Instagram in Nigeria

Best Time to Post on Instagram in South Africa

Best Time to Post on Instagram in USA 

Best Time to Post on Instagram in India 

Now, you can refer to these times if your audiences reside in different time zones. However, we’ve gone even deeper and found suitable times for Twitter publishing for different niches of business.

Best Times to Upload on Twitter (X) by Industry

In our study, we segregated the Twitter accounts based on the industry they belonged to. By doing this, we wanted to see if there were any trends in posting times proving to be suitable for their particular niche.

And believe it or not, we found some patterns. Here’s what we found:

• When is the best time to post on Twitter (X) for the healthcare industry?  It is between 10 am and 2 pm on Monday, Wednesday, and Thursday.
• The restaurant industry gets the most engagement if they post on Twitter on Wednesday and Thursday at 11 am, 1 pm, and  3 pm.
• The best time for educational organizations to post on Twitter is on Saturday from 1 pm to 8 pm.
• If you’re posting for travel and hospitality businesses, the best time to post on Twitter to get the maximum engagement is 11 am to 2 pm on Thursday, Friday, and Sunday.
• The technology industry is the most active during the weekdays, so the best time to post on Twitter for these businesses would be 3 pm to 8 pm, Monday to Thursday and even Fridays.
• The best time for Twitter publishing for the media and entertainment industry is late at night, around 11 pm, and 2 pm on Monday, Wednesday and Thursday.
• For politics-related accounts, the best times to post on Twitter are 1 pm to 5 pm and 8 pm every day of the week.
• The best time to post sports content on Twitter is 7 pm to 10 pm on weekdays and 3 pm to 6 pm on weekends.
• If the businesses from the fashion industry want to get the maximum engagement from Twitter, the best time to post is 7 pm to 12 am.

So, if your business belongs to any of these industries, you can go for these times for good results. However, if these posting times are not hitting the mark for you, there is another way that would bring you the most accurate results.

How to Find Your Best Time For Posting on Twitter?

Now that we’ve gone over the basic timelines you can use to strengthen your Twitter marketing strategy. However, the most sure-shot best times to post on Twitter can be derived by observing your own Twitter account.

Let’s see how to find them.

Dig Into Your Twitter Analytics to Find the Best Time to Post

Twitter Analytics gives you a complete overview of your Tweet impressions, profile visits, and other engagement factors.

Moreover, you can use Twitter Analytics to track your progress over time and make new posting strategies along the way. To make it easier, you can use Twitter analytics tools to give you an overview of your Twitter profile.

Let’s get started.

Go to the analytics section of your Twitter account to get a complete overview of your account’s engagement in the past month.

Under the “Tweets” section, you get complete information about your tweet activity. In the top right corner, you can choose how far back you want to see the activity data of your post.

You can also hover above the graph to see the tweet activity data for a chosen period. It will show you a quick look at the number of post you have sent and the organic and paid impressions you have on a particular day.

Moreover, you can see your top tweets and the impressions, engagement, and engagement rates they are getting. Here, you can easily figure out what kind of content is working for you.

You can see the graphical representation of the engagement rate, clicks, retweets, likes, and replies on the right side.

These many informative insights into account will help you evaluate your best time to post on Twitter with ease. Now, it is time to test the data you have collected.

Test out Different Post Timings Using an X (Twitter)  Scheduling Tool

Unlike Facebook analytics, Twitter doesn’t directly tell you the best time to post. But still, as discussed above, it gives you enough insights to find out the best time by doing trial experiments.

Just break down your experiments over a period of one month. Each day of this month, post your post in the morning, noon, and evening at a specific set of times.

Now, this seems to be a tedious job, and that is where a scheduling tool such as SocialPilot comes to your aid.

SocialPilot lets you schedule your post way ahead of time and automatically posts them on the time and date that you have chosen.

With SocialPilot’s scheduling capabilities, you can experiment with different time slots without any hassle. All you have to do is select multiple time slots for every day of the month, and your created posts will be published on Twitter automatically.

After a month of experimenting with different time slots, you can go back and check your data to see which time and day generated the most engagement.

After that, keep using the scheduling tool regularly to post at your peak times.

Why Does Posting at the Right Time Matter?

Because of regular updates in the Twitter algorithms, the chronological feed is back in the game again, making your posts’ timing more crucial than ever before.

Since 2016, Twitter (now X) has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click.

But hold on! What does this even imply?

A reverse-chronological feed means Twitter (now X) users see a post as they are being posted. But here’s the catch! As time passes, more recent posts will replace these on the top of the feed.

That is why you need to publish your tweet when most of your audience is online or schedule it for the right time.

Why Does the Right Time to Post on Twitter Matter?

Everyone on Twitter (X) knows that it enables users to arrange their feeds in reverse chronological order. That means the most recently published tweets will appear at the top of the feeds. So when a certain Twitter user opens their app, the first post they see will be the one posted just before the time they log in.

This leaves no scope for debate on the fact that if you post on Twitter at the best times (which mostly coincide with the maximum user activity time), it’ll grab the most eyeballs. This means, the best times to post on Twitter can make or break your Twitter strategy.

Conclusion

With new algorithm updates in play, now you know how important it is to time your post. Sending out posts at your brand’s peak times will help you engage with your audience better and eventually attract promising prospects. Use the strategies given in this blog to find the best time.

Take inspiration from general popular time, analyze your statistics with Twitter analytics, and use tools to find the best time. Once you find a pattern, use Twitter marketing tools like SocialPilot to post on those best of all times for your brand.