Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that Twitter users post 9,596 tweets per second, each day– that’s nearly 6 billion tweets in a week!
Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline?
Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.
So, we went ahead and conducted a thorough study on over 50,000 Twitter accounts to study the best time to post on Twitter (now X) you can use to reach the maximum number of people possible.
Post on Twitter (X) at the best time, every time.
Post when your audience is most active and gets more engagement with SocialPilot.
Best Time to Post on Twitter (X)
The best time to post on Twitter is in the morning, 8 am to 11 am, and 3 pm on weekdays, and early afternoon to evening, 9 am to 8 pm on weekends. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.
- Monday: 8 am to 11 am
- Tuesday: 8 am and 10 am
- Wednesday: 9 am and 3 pm
- Thursday: 8 am and 3 pm
- Friday: 7 am and 10 am
- Saturday: 8 am and 8 pm
- Sunday: 8 am to 3 pm
Note: The timings given above are in the Eastern Time Zone (EST).
In addition to the optimal time, you can dive into SocialPilot’s study, which breaks down the average good times to post throughout the week.
The Best Time to Post on Twitter (X) on Monday
The best time to post on Twitter on Monday is 8:00 am – 11:00 pm.
Many people are catching up on emails and social media updates after the weekend, making this a sweet spot to grab their attention.
The Best Time to Post on Twitter (X) on Tuesday
The best time to post on Twitter on Tuesday is 8:00 am to 10:00 am.
Along with morning tea, the lunch break is prime time for reaching your audience, as they’re taking a break from work and scrolling through social media.
The Best Time to Post on Twitter (X) on Wednesday
The best time to post on Twitter on Wednesday is 9:00 am and 3:00 pm.
This time, it catches both the early birds who starting their day and those checking social media when their working days are winding off.
The Best Time to Post on Twitter (X) on Thursday
The best time to post on Twitter on Thursday is 8:00 am and 3:00 pm.
Similar to Wednesday, afternoon tends to be a high-traffic zone for Twitter.
The Best Time to Post on Twitter (X) on Friday
The best time to post on Twitter on Friday is 8:00 am and 1 pm.
On Fridays, people often look for a lighter break before the weekend, so a morning or early afternoon tweet can catch their eye.
The Best Time to Post on Twitter (X) on Saturday
The best time to post on Twitter on Saturday is 8:00 am and 8:00 pm.
After a hectic week, people become more relaxed on the weekends, so they might browse Twitter throughout the day. However, the late afternoon/early evening window can still be a good spot.
The Best Time to Post on Twitter (X) on Sunday
The best time to post on Twitter on Sunday is 8:00 am to 3:00 pm.
Similar to Saturday, people are relaxed and browsing through the internet.
Key Takeaways:
In a nutshell, based on all the data collected by multiple brands, we can conclude the following points for certain:
- It’s better to post tweets in the morning when people travel to work or start their days from 8:00 am to 11:00 am.
- People always check their Twitter feed during breaks, so tweeting during lunch hours is also a good option around 1:00 pm.
- Tuesday, Wednesday, and Thursday are the days that get maximum engagement on Twitter.
- Weekends are the least favorite days to post anything on Twitter. The majority of your audience is usually out, busy with their personal lives. So, it is important to schedule your posts for weekdays.
Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter.
- HowSociable suggests that 9 am to 10 am is the best time, and Friday is the best day to post on Twitter.
- G2 learning hub also favors the 9 am to 4 pm time frame during weekdays, with Friday showing the most engagement at 3 pm.
- Trackmaven favors Thursday as the best day to post on Twitter.
- Hubspot claims the best time to post is between 8-10 am and 6-9 pm to share your content on Twitter (now X).
- Metricool puts its best on 3 to 4 pm.
Note: All the above times are in PST.
How we’ve identified the right time to post on Twitter (X)?
Our team conducted a comprehensive study to determine the best times to post on Twitter (now X), analyzing around 7,00,000 posts published from around 50,000+ Twitter accounts connected to SocialPilot. The study analyzed the performance of these posts, specifically observing how their engagement rates varied depending on the exact hours and days of the week they were shared. The findings pinpoint the best times to post on Twitter every day of the week.
Before we move ahead, here are other recent related studies:
- What is the best time to post on Facebook?
- What is the best time to post on LinkedIn?
- What is the best time to post on Instagram?
- What is the best time to post on TikTok?
- What is the best time to post on YouTube?
Best Times to Post on Twitter (X) by Location
To achieve those high engagement rates, you need to zero down on the best times to post on Twitter for your audience as acutely as possible. So, after considering weekly posting times, we’ve considered locations.
Geography isn’t just a detail—it’s the biggest contributing factor to the behaviour preferences of your audience. Ignoring it would be a rookie mistake on your part.
People in the same culture share powerful connections—festivals, routines, challenges, and lifestyles—all shaping when they’re most active online. Smart marketers know how to tap into these patterns.
So we’ll reveal our discoveries on the best time to post on Twitter by locations.
Best Time to Post on Twitter (X) in Australia
- Monday: 10 am to 6 pm
- Tuesday: 9 am and 6 pm
- Wednesday: 11 am and 6 pm
- Thursday: 10 am and 6 pm
- Friday: 1 pm and 5 pm
- Saturday: 10 am and 6 pm
- Sunday: 7 am to 6 pm
Note: All the above-mentioned times are in AEST.
Best Time to Post on Twitter (X) in Bangladesh
- Monday: 9 am to 11 am
- Tuesday: 8 am and 12 pm
- Wednesday: 9 am and 3 pm
- Thursday: 11 am and 8 pm
- Friday: 10 am and 1 pm
- Saturday: 9 am and 8 pm
- Sunday: 9 am to 3 pm
Note: All the above-mentioned times are in IST.
Best Time to Post on Twitter (X) in the Philippines
- Monday: 9 am and 6 pm
- Tuesday: 10:30 am and 5 pm
- Wednesday: 9 am and 6 pm
- Thursday: 11 am and 6 pm
- Friday: 10 am and 6 pm
- Saturday: 10 am and 5 pm
- Sunday: 9 am to 12 pm
Note: All the above-mentioned times are in PHT.
Best Time to Post on Twitter (X) in Canada
- Monday: 7 am to 12 pm
- Tuesday: 8 am and 12 pm
- Wednesday: 8 am and 12 pm
- Thursday: 3 pm and 12 pm
- Friday: 11 am and 12 pm
- Saturday: 10 am and 12 pm
- Sunday: 9 am to 12 pm
Note: All the above-mentioned times are in EST.
Best Time to Post on Twitter (X) in Pakistan
- Monday: 10 am and 8 pm
- Tuesday: 9 am and 8 pm
- Wednesday: 9 am and 8 pm
- Thursday: 10 am and 8 pm
- Friday: 11 am and 8 pm
- Saturday: 9 am and 7 pm
- Sunday: 8 am and 11 pm
Note: All the above-mentioned times are in IST.
Best Time to Post on Twitter (X) in Europe
- Monday: 8 am to 12 pm
- Tuesday: 9 am and 11 pm
- Wednesday: 7 am and 2 pm
- Thursday: 10 am and 4 pm
- Friday: 8 am and 2 pm
- Saturday: 8 am and 8 pm
- Sunday: 10 am to 3 pm
Note: All the above-mentioned times are in CET.
Best Time to Post on Twitter (X) in Nigeria
- Monday: 9 am to 11 am
- Tuesday: 9 am and 11 am
- Wednesday: 9 am and 4 pm
- Thursday: 9 am and 2 pm
- Friday: 9 am and 12 pm
- Saturday: 9 am and 6 pm
- Sunday: 8 am to 6 pm
Note: All the above-mentioned times are in WAT.
Best Time to Post on Twitter (X) in South Africa
- Monday: 10 am to 6 pm
- Tuesday: 9 am and 6 pm
- Wednesday: 9 am and 6 pm
- Thursday: 10 am and 6 pm
- Friday: 11 am and 1 pm
- Saturday: 9 am and 5 pm
- Sunday: 6 pm
Note: All the above-mentioned times are in SAST.
Best Time to Post on Twitter (X) in USA
- Monday: 11 am to 12 am
- Tuesday: 9 am and 2 pm
- Wednesday: 9 am and 2 pm
- Thursday: 7 am and 3 pm
- Friday: 10 am and 2 pm
- Saturday: 8 am and 7 pm
- Sunday: 9 am to 5 pm
Note: All the above-mentioned times are in EST.
Best Time to Post on Twitter (X) in India
- Monday: 9 am to 6 pm
- Tuesday: 8 am and 6 pm
- Wednesday: 8 am and 6 pm
- Thursday: 11 am and 6 pm
- Friday: 10 am and 6 pm
- Saturday: 7 am and 6 pm
- Sunday: 9 am to 7 pm
Note: All the above-mentioned times are in IST.
Now, you can refer to these times if your audiences reside in different time zones. However, we’ve gone even deeper and found suitable times for Twitter publishing for different niches of business.
Best Times to Upload on Twitter (X) by Industry
In our study, we segregated the Twitter accounts based on the industry they belonged to. By doing this, we wanted to see if there were any trends in posting times proving to be suitable for their particular niche.
And believe it or not, we found some patterns. Here’s what we found:
- When is the best time to post on Twitter (X) for the healthcare industry? It is between 10 am and 2 pm on Monday, Wednesday, and Thursday.
- The restaurant industry gets the most engagement if they post on Twitter on Wednesday and Thursday at 11 am, 1 pm, and 3 pm.
- The best time for educational organizations to post on Twitter is on Saturday from 1 pm to 8 pm.
- If you’re posting for travel and hospitality businesses, the best time to post on Twitter to get the maximum engagement is 11 am to 2 pm on Thursday, Friday, and Sunday.
- The technology industry is the most active during the weekdays, so the best time to post on Twitter for these businesses would be 3 pm to 8 pm, Monday to Thursday and even Fridays.
- The best time for Twitter publishing for the media and entertainment industry is late at night, around 11 pm, and 2 pm on Monday, Wednesday and Thursday.
- For politics-related accounts, the best times to post on Twitter are 1 pm to 5 pm and 8 pm every day of the week.
- The best time to post sports content on Twitter is 7 pm to 10 pm on weekdays and 3 pm to 6 pm on weekends.
- If the businesses from the fashion industry want to get the maximum engagement from Twitter, the best time to post is 7 pm to 12 am.
So, if your business belongs to any of these industries, you can go for these times for good results. However, if these posting times are not hitting the mark for you, there is another way that would bring you the most accurate results.
How to Find Your Best Time For Posting on Twitter?
Now that we’ve gone over the basic timelines you can use to strengthen your Twitter marketing strategy. However, the most sure-shot best times to post on Twitter can be derived by observing your own Twitter account.
Let’s see how to find them.
We understand that every audience behaves differently, which is why relying solely on generic suggestions can be hit or miss. That’s exactly what the AI suggested time feature inside SocialPilot is designed to solve.
Whenever you schedule a post, you’ll now see smart time-slot suggestions based on real-time engagement patterns from your connected Twitter (X) account.
These are not arbitrary times; they’re based on how your actual audience interacts with your Tweets. Whether you’re managing one account or multiple, SocialPilot evaluates past engagement behavior to suggest the time your audience is most likely to be active.
Why Does AI-Suggested Time Helps You Post Smarter, Not Harder?
The AI-suggested time feature in SocialPilot goes beyond basic scheduling. It’s built to help you reach your audience when they’re most active without relying on guesswork.
What makes it valuable?
- Audience Driven Insights: Recommendations are based on your followers’ actual engagement history.
- Tailored for Each Platform: SocialPilot provides platform-specific suggestions, ensuring higher visibility.
- Streamlined Planning: Get AI-powered timing suggestions for 1,3,5, or 7 days ahead – ideal for daily workflows or batch scheduling.
- Work Across Multiple Accounts: Manage & optimize scheduling across several brands or clients without overlap or manual coordination.
- Flexible & Non-Intrusive: You remain in control. Use the suggestions as they are, tweak them, or skip them as per your need.
How does it help different users?
- Agencies: Boost efficiency while delivering better timing for each client.
- Social Media Teams: Reduce back and forth, fill calendars faster, & increase engagement with less effort.
- Small Businesses: Skip the analytics deep-dive & trust AI to show you when your audience is online & ready to engage.
Why Does Posting at the Right Time Matter?
Because of regular updates in the Twitter algorithms, the chronological feed is back in the game again, making your posts’ timing more crucial than ever before.
Since 2016, Twitter (now X) has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click.
But hold on! What does this even imply?
A reverse-chronological feed means Twitter (now X) users see a post as they are being posted. But here’s the catch! As time passes, more recent posts will replace these on the top of the feed.
That is why you need to publish your tweet when most of your audience is online or schedule it for the right time.
Why Does the Right Time to Post on Twitter Matter?
Everyone on Twitter (X) knows that it enables users to arrange their feeds in reverse chronological order. That means the most recently published tweets will appear at the top of the feeds. So when a certain Twitter user opens their app, the first post they see will be the one posted just before the time they log in.
This leaves no scope for debate on the fact that if you post on Twitter at the best times (which mostly coincide with the maximum user activity time), it’ll grab the most eyeballs. This means, the best times to post on Twitter can make or break your Twitter strategy.
Conclusion
With new algorithm updates in play, now you know how important it is to time your post. Sending out posts at your brand’s peak times will help you engage with your audience better and eventually attract promising prospects. Use the strategies given in this blog to find the best time.
Take inspiration from general popular time, analyze your statistics with Twitter analytics, and use tools to find the best time. Once you find a pattern, use Twitter marketing tools like SocialPilot to post on those best of all times for your brand.
