Bluesky is having a moment.
Once the quiet alternative to X/Twitter, it’s now grabbing attention for all the right reasons like steady growth, active users, and a refreshing take on what social media can be.
Whether you’re a brand exploring new platforms, a marketer tracking trends, or just curious about what’s really going on behind the scenes, the numbers tell a compelling story.
In this blog, we’ve rounded up 40+ Bluesky statistics covering usage, demographics, engagement, and business insights to help you see where the platform is headed.
Let’s get into the details.
Bluesky Usage Statistics
Bluesky may not be the loudest platform out there but its growth is catching the eye of users and marketers alike. What started as an invite-only experiment has quickly turned into a fast-moving social space with millions joining in just a few months.
From daily activity to signup surges and regional spikes these usage numbers highlight just how quickly Bluesky is gaining ground.
If you are keeping an eye on platform adoption or exploring where audiences are spending time next, these stats offer a clear snapshot of Bluesky’s upward momentum.
- Bluesky has a milestone of over 33 million users worldwide as of 31st March 2025.
- Globally, approximately one user joins Bluesky every second.
- Bluesky has around 29.5 million unique website visitors.
- Bluesky has overall 1.281 billion posts available with 2.388 billion followers, and 6.628 billion likes.
- Bluesky has 3.2 million daily active users.
- Bluesky has gained 2.6 million new users as of 2024.
- Bluesky usage is on the rise in the US since election day by 500%.
- Bluesky gained 3 million new users after X/Twitter got suspended in Brazil.
- Worldwide, people have downloaded Bluesky in combination of Google Play and App Store in 2024 were 1.76 million.
- The annual download was 16.52 million worldwide in 2024.
- As per Bluesky’s CEO, the countries with the highest number of users are:
United States 55.7% United Kingdom 6.97% Japan 6.75% Canada 3.05% Brazil 3.01% - In 2024, Bluesky Safety reported receiving over 42k moderation reports in a single day, which is an all-time high.
Sources: Statista, Exploding Topics, Semrush, Jaz Statistics, Adam Connell, Backlinko, Wikipedia
Bluesky Demographics Statistics
Understanding who is using Bluesky is just as important as knowing how fast it is growing. The platform has attracted a unique mix of early adopters from across the globe, with a strong presence among younger users and tech-forward communities.
These demographic insights reveal patterns in age, gender and location that give real context to Bluesky’s rising influence. Whether you are planning content, building community, or simply tracking trends, this breakdown paints a clear picture of who is showing up and staying active on Bluesky.
- As of November 2024, Bluesky has 1 in 3 users aged 18-24.
- Here’s the age breakdown of Bluesky users:
18 to 24 35.02% 25 to 34 27.67% 35 to 44 14.67% 45 to 54 10.03% 55 to 64 7.74% 65+ 4.92% - Bluesky is considered one of the most male-dominated social media platforms behind Discord (66.6%) and Reddit (63.6%).
- 62.04% of Bluesky users are male, and 37.96% are female.
- The United States has the largest portion of Bluesky visitors at 42.2%.
- Bluesky’s user base grew from 10 million in September 2024 to 27.44 million by mid-January 2025, with a 174.4% increase.
- Only 48% of Bluesky users create posts of their own.
- Bluesky has launched DMs to other users in 2024 and over 280k DMs have been sent.
- 74% of Bluesky’s traffic is Direct, 70% comes from Twitter, and 42% from Linktree.
Sources: Exploding Topics, Sociallyin, Blogging Wizard
Bluesky Engagement Statistics
It is one thing to get people to sign up and another to keep them talking, scrolling, and coming back. Bluesky seems to be doing more than just collecting usernames. Behind its minimal interface and calm vibe is a platform quietly building real engagement.
From post activity and follow rates to time spent per session, the numbers reveal a user base that is not just testing the waters but settling in.
If you are curious whether people are actually sticking around and engaging meaningfully, these stats offer a clear and interesting look at the momentum behind the scenes.
- Bluesky has downloads for both iOS (670,722) and Android (567,267) operating systems.
- Around 1.18 million posts have been made on Bluesky.
- The average Bluesky visit lasts 10 minutes and 35 seconds.
- Each Bluesky user visits approximately 8 pages per session.
- Bluesky’s own account is the most popular on the platform with over 24 million followers.
- American politician Alexandria Ocasio-Cortez is the most followed person on Bluesky with 1.98 million followers.
- 50% of Bluesky users only have 1 follower.
- There are over 50k custom feeds on Bluesky.
- Engagement per follower on Bluesky is 10x higher than on X/Twitter.
- Publishers like The Boston Globe reported 3x higher traffic and conversions from Bluesky than Thread.
Sources: Exploding Topics, Statista, Adam Connell, Cyberlicious
Bluesky Business Statistics
Beyond user growth and engagement lies the real story of Bluesky’s evolution as a business. With a lean team, strategic funding rounds and a growing global footprint, the platform is positioning itself as more than just a social alternative.
These business statistics offer a closer look at how Bluesky is scaling its operations, navigating infrastructure demands, and building the foundation for long-term sustainability in a competitive digital landscape.
- Bluesky has received $28 million in funding.
- Bluesky has 20 full-time employees and 100 contractors.
- It is estimated that Bluesky users will reach 30 million by 2025.
- Bluesky has a market share of 0.12%.
- Bluesky has awarded $10k in grants to development projects.
- About 4 months after launching Bluesky, 40% of installs were from the US alone.
- 40.62% of visitors use the “bluesky” keyword through search engines.
- In November 2024, Bluesky’s growth rate peaked at 189% month-over-month.
- Bluesky outpaced Threads in December 2024, achieving a global website visit increase of 9.5% month-over-month, compared to Thread’s decline of 1.6% month-over-month.
- Bluesky has a 930% year-over-year growth rate.
Sources: Business of Apps, Backlinko, Wikipedia, Embryo, TechCrunch, Digital Information World
Conclusion
Bluesky’s rise may still be in its early chapters, but the data speaks volumes. From user surges to meaningful engagement and a solid business foundation, it is clear that this platform is carving out its own space in the social media ecosystem. For brands, creators, and marketers alike, now is the time to pay attention to where the audience is moving and how behavior is evolving across emerging platforms.
As you explore new channels like Bluesky, having the right tools to manage your strategy is key. That is where SocialPilot comes in. Whether you are running campaigns across multiple platforms or just starting to build your presence, SocialPilot helps streamline your social media management with powerful scheduling, analytics, and collaboration features.
