100+ LinkedIn Statistics One Must Know in 2025

Curious about what’s really happening on LinkedIn in 2025? You’re not alone. With over a billion professionals using the platform, LinkedIn has evolved far beyond job searches and resumes. It’s now a powerhouse for B2B marketing, lead generation, and industry thought leadership.

But here’s the real question — how are people actually using LinkedIn today? Who’s driving the most engagement? Are ads still performing? And what does it take to stand out?

This blog unpacks the freshest LinkedIn statistics for 2025—from user growth and behavior to content trends and ad insights—so you can make smarter, data-backed moves in your strategy.

LinkedIn Usage Statistics

Now that we know who’s on LinkedIn, let’s look at how they’re actually using it. From daily activity to content consumption and job applications, these user statistics reveal just how engaged the LinkedIn community really is—and what that means for your business strategy.

1. About 134.5 million users actively use LinkedIn every day.
   
2. Over 67 million companies are on LinkedIn.
3. 139,000 schools are listed on LinkedIn.
4. 11k+ members apply for jobs on LinkedIn every minute.
5. 7 people are getting hired every minute on LinkedIn.
6. 75% of people say they use LinkedIn to help them find jobs.
7. Over 41k skills are listed on LinkedIn.
8. 72% of recruiters use LinkedIn to hire people.
9. 57% of LinkedIn traffic comes from mobile devices.
10. 93% of B2B marketers use LinkedIn.
11. 8 in 10 B2B marketers worldwide say they use LinkedIn.
12. 70% of marketers say that LinkedIn has provided a positive ROI to their organization.
13. LinkedIn has 18,500 employees.
14. 84% of B2B marketers claim LinkedIn delivered the best value to their company.
15. Among B2C marketers, LinkedIn is the 2nd most popular social networking site for paid content.
16. 56% of B2C marketers posted paid content on LinkedIn last year, behind Facebook (84%).
17. 64% of enterprise marketers say they’ve increased the use of LinkedIn.
18. A company’s employees account for 30% of its total engagement.
19. Employees are 14x more likely to share content from their employers on LinkedIn.
20. The hiring rate in the US was 54% lower in October.
21. Profiles with multiple skill endorsements receive 17x more views from recruiters on LinkedIn.
22. LinkedIn members using #OpenToWork receives 40% more InMails from recruiters.
23. 46% of job seekers globally rank “diversity and inclusion programs” for job opportunities.
24. LinkedIn InMale messages have a 300% higher response rate than email.
25. The average user on LinkedIn has 1300 connections. 
26. Only 0.0004% of LinkedIn users get a Top Voice Badge.
27. Over 260 million users search for a job on LinkedIn monthly.
28. Over 100 million messages on average are sent on LinkedIn every day.
29. LinkedIn has over 175 million premium users.
30. 48% of LinkedIn users engage with a page organically every week.
31. LinkedIn profiles with strong headlines receive 30% more profile views. 
32. The vast majority of LinkedIn traffic of 72.18% comes directly. Search accounts for a further 22.73%. 
33. The user spends an average of 14 minutes and 20 seconds per session.

Sources: Social Shepherd, Column Content, Backlinko, Content Marketing, Omni Core, Cognism, Jobylon, Business LinkedIn, 99 Firms, Loomly, Analyzify, LinkedIn, Measure Studio, Semrush, LinkedIn Statistics

LinkedIn Demographics Statistics

Before we dive into content and engagement trends, it’s important to understand who’s actually using LinkedIn in 2025. The platform’s demographics reveal powerful insights about its reach, audience behavior, and professional influence—giving marketers and businesses a clear edge in crafting the right message for the right people.

Let’s take a closer look.

34. LinkedIn has over 1.1 billion members worldwide as of January 2025.
35. LinkedIn is available in more than 36 languages.
36. Here’s a look at the countries with LinkedIn users all over the world:

    United States	250 million
    India	150 million
    Brazil	81 million
    China	57 million
    United Kingdom	45 million
    France	34 million
    Indonesia	33 million
    Canada	27 million
    Mexico	26 million
    Italy	23 million

37. LinkedIn user demographics show that 56.9% of users are male, while 43.1% are female.
38. The 25-34 age group dominates LinkedIn platform with 47.3% of total user base, followed by 28.7% aged 18-24, 20.7% aged 35-54, and 3.3% aged 55 and above.
    
39. Over 50% LinkedIn members have a bachelor’s degree or higher.
40. In the US, 53% of college graduates use LinkedIn.
41. LinkedIn boasts 180 million senior level influencers.
42. 30% of US adults use LinkedIn.
    
43. Approximately 53% of US LinkedIn users belong to high-income households, around 29% fall into the middle-income category, and about 18% are from low-income households.
44. It is being reported that 44 million fake LinkedIn accounts are removed.
45. 75% of LinkedIn members live outside the US.
46. 44% of LinkedIn users take home more than $75,000/year.
47. The number of users activating LinkedIn’s Creator Mode had grown from 13 million to 16 million globally.
48. 47% of worldwide LinkedIn users are , 29% of Gen X, 15% of Gen Z, and 10% of Baby Boomers.
49. LinkedIn is home to 65 million decision makers and 10 million C-Level executives. 
50. The professional services industry remains the most represented on LinkedIn with 23 million members. 

Sources: Cognism, Age Group Statista, LinkedIn Membership Statista, Data Portal, Column content, Pew Research, Income Statista, Kinsta, El Pais, SNov IO, Global LinkedIn User Statista, Analyzify

LinkedIn Engagement Statistics

Engagement is where the real magic unfolds on LinkedIn. It’s no longer just a platform for passive scrolling—it’s a space where professionals are actively commenting, sharing, reacting, and building meaningful conversations. Whether it’s long-form posts, carousels, live events, or videos, the way users interact with content is evolving fast.

These engagement statistics offer a front-row seat to what’s working in 2025—highlighting the formats, behaviors, and strategies that spark visibility and drive authentic connections. If you want to create content that resonates, this is the section to watch.

51. The average engagement rate on LinkedIn posts is 2.8%. 
52. LinkedIn video content gets 5x more engagement than text-only posts.
53. Live broadcasts on LinkedIn see 24x more interaction than pre-recorded videos.
54. Engagement rate per post on LinkedIn has risen by 12%. 
55. Carousels and PDFs generate nearly 1.9x more engagement than standard posts.
56. AI generated comments receive 5x less response, while longer thoughtful comments are favored by algorithm.
57. Between 2024 and 2025, video content reach has dropped by 200%. 
58. Interacting with 10-20 posts/day can increase a user’s profile exposure by 50% with their own engagement rate by 10%. 
59. Optimized post length with 800-1000 word posts receive 26% more engagement. 
60. Profiles with creator mode enjoy up to 35% more reach. 
61. LinkedIn has a Daily User Access Rate of 16.2% and a Monthly User Access Rate of 48.5%. 
62. Currently, over 184k newsletters are published on LinkedIn.
63. 28 million members subscribe to at least one newsletter.
64. Out of the top 500 most popular LinkedIn newsletters, 489 belong to individuals, and only 11 belong to companies. 
65. Pages with complete information get 30% more weekly views. 
66. Brand awareness of LinkedIn is at 76% in the United States.
67. Users who post 1-2 times/day see the best results in visibility and interaction.
68. Tuesdays and Wednesdays between 10am and noon are the best time to post on LinkedIn company pages.
    
69. LinkedIn received 97 requests for content removal from US government agencies.
70. LinkedIn reports that 2 new members join every second.
71. The government sector exhibits a high engagement rate of 3.6% on LinkedIn.

Sources: Column Content, LinkedIn, Internum Digital, Data Trend LinkedIn Stat, Social Discovery Insights, THM Agency, Business LinkedIn, Statista, Content Removal Statista, LinkedIn Statistics, Sprout Social, Hootsuite

LinkedIn Business Statistics

To truly understand LinkedIn’s impact in 2025, it’s essential to look beyond user behavior and into the platform’s business performance. From revenue milestones to advertiser reach and company adoption, these statistics offer a clear picture of LinkedIn’s growth as a leading force in the professional and B2B landscape.

Let’s explore how LinkedIn is shaping business at a global scale.

72. 4 out of 5 people on LinkedIn “drive business decisions.”
73. LinkedIn’s annual revenue reached approximately $16.37 billion in 2024. 
74. In Q2 FY2025, LinkedIn’s revenue increased by 9% year-over-year. 
75. LinkedIn achieved a milestone with $2 billion in Premium Subscription Revenue over the past 12 months.
76. Premium Subscriber growth has increased 50% over the past 2 years.
77. Thought leadership posts get 3x more shares. 
78. Women held 46% of LinkedIn global leadership roles, while men held 53.7%.
79. 60% of professionals globally are actively seeking new jobs in 2025.
80. Over 100 million users engage with LinkedIn Groups monthly.
81. LinkedIn users are 3x more likely to engage with content that features a CEO or founder.
82. Over 21 million business professionals have attended LinkedIn events.
83. Almost 138 hours of learning content is consumed every minute.
84. A new LinkedIn company page gains an average of 6 organic followers/day. 
85. LinkedIn salary tool provides insights for 6 million jobs worldwide.
86. Audiences exposed to both Brand and Acquisition messages on LinkedIn are 6x more likely to convert. 
87. 40% of users engage with Business pages every week.
88. In 2025, there will be over 33.2 million small businesses in the US.
89. Of all the small businesses in the US, 85.8% of them are one-person businesses without a single employee, and 55% of them are home-based businesses.
90. There are 3.43 million non-employer firms located in California.
91. Texas comes in second with 2.87 million, followed by Florida with 2.77 million non-employer firms.
    
92. LinkedIn EBITDA has increased to $898 million.

Sources: Frank Agency, Annual Revenue Statista, LinkedIn Pressroom, Tech Crunch, LinkedIn Pulse, LinkedLetter, Measure Studio, LinkedIn Data Stat, LinkedIn News, Small Business Stat, Analyzify

LinkedIn Advertisement Statistics

If you think LinkedIn is just for networking, think again—advertisers are having a field day here. With a highly targeted audience of decision-makers, industry leaders, and professionals who mean business, LinkedIn ads aren’t just scrolled past—they’re acted on.

From lead generation to brand visibility, the platform has quietly become a powerhouse for marketers who want results without the fluff. These ad statistics pull back the curtain on what’s working in 2025, and why more brands are shifting serious budgets toward LinkedIn.

If you’re planning to advertise where the professionals play, this data is your blueprint.

93. LinkedIn is expected to generate $10 billion in ad revenue by 2027.
94. LinkedIn generated $5.9 billion in annual ad revenue.
95. Based on LinkedIn’s advertising audience data, North America has the highest number with 277 million, followed by Central America with 34.1 million, and the Caribbean with 6.53 million.
    
96. 69% of LinkedIn marketers say hyper-targeted ad campaigns are more effective.
97. LinkedIn ads with a single large image see 38% higher CTRs.
98. Purchase intent increases by 33% for LinkedIn ads.
99. 0.9% of global ad revenue is generated by LinkedIn.
100. Vertical ads on LinkedIn have 11% higher CTR than horizontal ads.
101. Marketing customers have a 20-30% improvement in ROI year-over-year.
102. LinkedIn has generated 7x more incremental customer sign-ups than display.
103. LinkedIn message ads with Lead Gen Forms can generate up to 4x more leads.
104. LinkedIn has generated 2-5x higher ROAS in Tech than other social media platforms.

Sources: Web FX, Data Portal, Cognism

Conclusion

LinkedIn is a strategic playground for professionals, marketers, and brands looking to drive real results. With over a billion users, increasing content engagement, and strong ad performance, LinkedIn continues to dominate as the go-to platform for B2B growth.

But let’s be honest—managing a consistent, high-performing LinkedIn strategy takes more than just good intentions. It takes the right tools. That’s where platforms like SocialPilot come in.

Whether you’re looking to automate your LinkedIn posts, track performance, or manage multiple client accounts, SocialPilot helps you streamline every part of your LinkedIn game—without the overwhelm.