All social media platforms work with a single vision- To engage viewers with their content. While looking at the bigger picture of devising an effective social media marketing strategy, we often overlook the necessary minute details.
Yes, the small tests, experiments, and changes we can perform to our post to make it more interesting. All you have to do is to sprinkle your magic charm and play with your post to make it more compelling. Though experimentation could be a risky affair, it could be a good idea to perform a round of tests and establish metrics before trying out new social media marketing tactics.
The above infographic shows the various market tactics we can use to increase our reach on Facebook, a major social media platform. The options are galore. Some work, others do not. The need is to carefully analyze the ‘experiments’ that suits your product/service the most.
1. Use the Correct Words
Content is all about words. Words that leave an everlasting impact. They should have action, drama, emotions, and the power to convey the goal of the post.
Listed above are some of the most powerful words that can make your posts more attractive and compelling. ‘You’ is the consumer. It’s omnipotent and should be emphasized continuously. ‘You’ is the conversational language and if you can connect to your audience in a conversational tone, you are a winner all the way!
Caption A- “How to make more money?”
Caption B– “5 ways in which you can boost your income”
It is no secret that the second line leaves a greater impact. Simply, because it has the right choice of words!
2. Timing is Important
What we post on social media is important. Timing, albeit, is as crucial. Marketers must post their content on social media when it would be the most effective. Tools like SocialPilot make it easy for posting content in different time zones. Though it seems funny, people have their own time preferences when they like to read a particular content. For e.g. Funny, light, and upbeat content gets greater coverage on a Friday (people are supposedly happier……wierd!! but true). The ideal time to tweet is 12-3 pm and the peak time is 5 pm.
3. Customize Content for Each Platform
Are you catering to your post according to different platforms? A one-message-fits-all will not work here. You have to work your way to post your content correctly.
- Stay Brief on Twitter
In the above snapshot, Fast Company does not use its title, it just tweets a summary which is brief and to-the-point.
- Strike a Conversation on Facebook
This is the Facebook post of IBM which is surprisingly interesting and appealing. Though otherwise technical and professional, this IBM post caters to the Facebook audience and has a relaxed tone to it.
Similarly, you can share images on Google + and engage in professional discussions on Linkedin. The idea here is to customize your content to make it more shareable and engaging.
4. Play With the Tone of Your Message
The same food served on a fancy platter and presented opulently will taste better any day. That holds true for content also. Try and change the tone of your message to bring about a novel feel.
You can rephrase the same statement in the form of a question, exclamation, quirky tone, first person, third person, or anything that brings a refreshing twist.
This offer was posted on Facebook By Einstein Bros Company. Instead of writing a lengthy article describing the offer, the caption just reads-‘Time is running out- Get this offer today.’
Emojis not only add the visual flavor, they make the post easier to understand.
5. Play With the Color and Fonts
People are highly responsive to colors and attractive fonts. Use fonts and color in your content in such a way that it evokes an emotional response. Once the emotional quotient is generated, people will be compelled to share your content. Studies have shown that colors are 85% of the reason why people buy a particular product.
In the above image, the readable content is against a bright backdrop. This attractive color combination makes this picture highly shared. It’s a simple twist, but it works!
Fonts are the body language of your image. A positive body language is inviting and draws the reader’s attention towards your content.
Google’s color scheme is exceptional. It stands out due to the correct combination of primary colors, like red, green and yellow. The above image is colorful, innovative, and playful.
Decide on the emotion of your content and design your post. Clear, crisp fonts with the right colors always work. Colors like red, purple, and pink promote sharing. Use them.
6. Motivate and Inspire
As per statistics, quotes get a 19% increase in retweets. They are highly shareable as they are effective and pep up the spirits.
The above snapshot is of Upmonk, a clothing and lifestyle brand, which uses a popular quote by Steve Jobs. It’s apt, correct, and goes with the branding of the product.
As we see, Nike has a separate Pinterest account for its various segments. Since 80% of Pinterest users are women, Nike creates original content for Pinterest. It uses nice, motivational quotes for users to market their brand.
7. Incorporate User-generated Content
User-generated content is a great option as it engages the users to the post and also reduces the workload of the brand. Users come up with creative ideas that are showcased on the product’s page. Once you feature a customer or his services on your webpage, you will gain an ardent fan for life. You have given them the opportunity to shine and display their talent, for this, they will love you religiously.
IKEA showcases design ideas by fans. When you show real customers using your products, it is a big social proof.
8. Use GIFs
In this Fast paced world, static visuals have been overtaken by animated graphics. It’s great to see Facebook more animated, thanks to these interesting GIFs. Tumblr, Twitter, Reddit, Imgur, and Buzzfeed are all brimming with GIFs. To compare a static image versus a GIF, create both and monitor the likes, clicks, shares and views.
GIFs are storytelling wagons on which every marketer should ride. These GIFs overcome the limitations a static visual is bound with- that of clearly expressing the utilities of the products or services.
We have experimented with fonts, color, tone, quotes, and even added interesting visuals. How about some extra spice? #Hashtags.
The above snapshot is from the flowerona website. They use hashtags intelligently and subtly where instead of filling a single caption with hashtags, two captions are written. Hashtags have the potential to convert mundane messages into viral social media messages. They have a greater likelihood of being shared and read.
Kim Garst uses Hashtags lavishly in her posts. They make her posts more searchable. As she has used many hashtags for Facebook Friday, she will receive immense traffic in the search results.
Marketers should use hashtags not only on twitter and Instagram, they can use them even on Facebook to increase their reach amongst the audience.
10. Call to Action and Landing Pages
To grab their attention- You have to appeal to your audience! So experiment with different call-to-actions to assess which attracts them the most. Keep experimenting until they are compelled to click and share whatever you present to them. Humor, fun, questions, contests, discounts, and fear, all draw the audience attention.
Grammarly guys sure know how to play with words. Check out how they use humor fabulously in the above picture.
The element of fear in the above ad will compel people to use the Allergy guard.
If you can convince the viewers that your product will make them happy and contended, they will go for it. Kurly Klips Extensions markets its services by educating people about curls, hair styling, and hair care. Added to that, it gives discounts, making the audience happy and elated. Hence, along with giving valuable info about hair care and styling, they promote their products in an effective manner.
So, what is the secret of some top-notch brands getting the highest number of clicks and shares? You can try various marketing strategies to stay on the top, but one simple formula never fails. Post quality content while balancing consistency and innovation. The social media marketing success yardstick is exceptionally high, so keep improving your performance and churn out creative ideas for your posts. And of course, use the above-mentioned marketing tips to increase your hold on the social media. These small trends and tools could make an everlasting impact and help your business grow exceptionally.
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