The real estate market is on an unbeatable rise, calculated to mark $654.39 trillion by 2025, with the U.S. leading the line at $136.6 trillion. With an industry this mammoth, outshining on social media isn’t just a game—it’s a necessity.
Hashtags are the secret weapon that assists real estate experts in decluttering, reaching buyers quickly, and increasing listing visibility. Using the best real estate hashtags on platforms like Pinterest, TikTok, Twitter, Facebook, Instagram, and LinkedIn can enhance visibility and engagement. But not every hashtag works the same way—using the right hashtag effectively is important.
This blog talks about the most effective real estate hashtags for 2025, platform-specific strategies, and expert-backed tips to help you dominate social media and entice high-quality leads.
How We Analyze and Select These Hashtags:
We carefully curate each real estate hashtags based on platform-specific performance, engagement rates, and industry relevance. By analyzing trends across Instagram, TikTok, Facebook, and Twitter, we ensure these hashtags balance trending and evergreen visibility to maintain both short-term and long-term discoverability.
Generic real estate hashtags keep industry-related content across multiple platforms, guaranteeing posts reach potential buyers, sellers, and investors. These hashtags are commonly used in:
#RealEstate
#HomeForSale
#JustListed
#LuxuryRealEstate
#DreamHome
#RealtorLife
#HouseHunting
#NewListing
#RealEstateInvesting
#OpenHouse
#InvestmentProperty
#RealEstateMarketing
#PropertyForSale
#RealtyExperts
#BuySellRent
Best Practices:
- Instagram: Use a mix of general, niche, and location-based hashtags in captions or first comments. According to our Instagram trends report, 2-3 highly relevant hashtags yield the best engagement.
- Twitter: Limit to 1-2 hashtags per tweet to avoid reducing engagement. Pair general real estate hashtags with trending industry topics.
- LinkedIn: Stick to 3-5 professional hashtags related to the real estate sector, as LinkedIn prioritizes expertise-based content.
Now let’s take a look at the promotional generic hashtag used by The Signature Penthouse in Marbella. They have used #luxurypenthouse #marbellapenthouse #luxuryrentals, which are generic yet high-performing real estate hashtags.
Tip: Mix Broad and Niche Hashtags – Generic hashtags like #RealEstate and #HomeForSale increase visibility, but pairing them with niche hashtags such as #NYCRealEstate or #LuxuryHomes helps target the right audience more effectively.
Trending real estate listing hashtags help showcase properties for sale, rent, or lease, guaranteeing they gain visibility among potential buyers and renters. These hashtags perform best on:
#JustListed
#NewListing
#LuxuryListing
#HotListing
#HomeForSale
TikTok
#DreamHome
#MoveInReady
#HomeBuyersDream
#MustSeeHome
#ExclusiveListing
#OpenHouse
#PropertyForSale
#RealEstateForSale
#HouseHunting
#RealEstateInvesting
Best Practices:
- Instagram: Optimize your Reels and carousel posts with trending hashtags like #JustListed and #HotListing to land on the explore page.
- TikTok: Use 4-6 hashtags, combining real estate trends and location-based tags (#LuxuryListing + #MiamiHomesForSale) to maximize discoverability.
- Twitter: Trending hashtags work best in real-time listing updates. Avoid overuse—stick to 1-2 hashtags per post to stay relevant.
Struggling to create engaging real estate posts? Use Real Estate Social Media Post Templates to craft compelling posts with the right hashtags, captions, and branding—without the guesswork.
Tip: Use urgency-driven hashtags to spark immediate interest! Tags like #MoveInReady and #MustSee creates a sense of exclusivity and excitement, encouraging potential buyers to act fast.
Buyer and seller real estate hashtags help agents connect with motivated buyers and sellers actively looking for properties. These hashtags perform best on:
#HomeBuyer
#FirstTimeBuyer
#HouseHunting
#FindYourHome
#DreamHome
#SellMyHome
#NewHomeOwner
#HomeSellingTips
#HouseSold
#BuyersMarket
#SellersMarket
#ListingAgent
#JustSold
#SoldByAgent
#TopRealtor
Best Practices:
- Instagram: Use hashtags like #FirstTimeBuyer and #SellersMarket in carousels and Reels for better engagement.
- Facebook: Pair hashtags with targeted ads and local groups to increase post reach. Use only 2-3 hashtags per post for the best performance.
- LinkedIn: Highlight market trends with hashtags like #HomeBuyingTips to position yourself as an expert. Stick to 3-5 niche hashtags per post.
Finding the right hashtags on Instagram is often the difference between getting lost in the feed or landing on the explore page. We can help you navigate strategically to the performing ones.
This Instagram post captures the emotional angle of home buying – highlighting that a home is more than just a property. The use of #findyourhome and #dreamhome makes this post instantly relatable to potential buyers.
Tip: Use Segment Hashtags Smartly – Use #BuyersMarket to attract potential homebuyers and #SellersMarket to help homeowners have maximum exposure for their listings.
Local real estate hashtags connect agents with location-specific buyers and sellers, making them essential for targeted marketing. These perform best on:
#[City]RealEstate (e.g., #DallasRealEstate)
#[City]HomesForSale (e.g., #MiamiHomesForSale)
#[City]Realtor (e.g., #ChicagoRealtor)
#[City]HomeBuying (e.g., #AustinHomeBuying)
#[City]DreamHome (e.g., #SanDiegoDreamHome)
#LiveIn[City] (e.g., #LiveInPortland)
#BuyIn[City] (e.g., #BuyInNashville)
#SellMyHome[City] (e.g., #SellMyHomePhoenix)
#InvestIn[City] (e.g., #InvestInTampa)
#LuxuryLivingIn[City] (e.g., #LuxuryLivingInNYC)
TikTok
#MovingTo[City] (e.g., #MovingToDenver)
#[Neighborhood]Living (e.g., #UpperEastSideLiving)
#YourNextHome[City] (e.g., #YourNextHomeBoston)
#DreamLivingIn[City] (e.g., #DreamLivingInAustin)
#Homesof[City] (e.g., #HomesOfSeattle)
Best Practices:
- Instagram: Posts and Reels featuring geo-tagged hashtags (#AustinHomesForSale) helps listings rank in location-based searches.
- Facebook: Community engagement posts with hashtags like #LiveInSeattle can enhance local reach.
- TikTok: Use location-driven real estate hashtags in neighborhood showcase videos to attract buyers actively searching for properties.
Understanding which hashtags are trending on TikTok and how to use them effectively can give your content a competitive edge.
Below is a great example of how local real estate hashtags help establish credibility and attract location-specific buyers and sellers. The real estate team has utilized #AustinHomesForSale and #AustinRealtor to ensure their post reaches maximum homebuyers.
Tip: Include City/Neighborhood Names – General hashtags don’t perform as well as geo-tagged ones for local searches. Using #MaimiHomesForSale or #ChicagoRealtors help attract location-specific buyers and sellers, and increase your chances of engagement.
Branded real estate hashtags help agents, agencies, and brokerages create an identity, enhancing brand awareness and engagement. These are most effective on:
#SoldBy[YourBrand]
#ListWith[YourBrand]
#DreamHomeWith[YourBrand]
#LuxuryLivingWith[YourBrand]
#YourNextHomeWith[YourBrand]
#YourRealtorForLife[Your Brand]
#SeamlessSellingWith[Your Brand]
#ForeverHomeWith[Your Brand]
#InvestWith[Your Brand]
#HouseHuntingWith[Your Brand]
#[YourBrand]RealEstate
#[YourBrand]HomesForSale
#[YourBrand]LuxuryHomes
#FindYourHomeWith[YourBrand]
#ClosingDayWith[YourBrand]
Best Practices:
- Instagram: Use branded hashtags in every post, especially in bio and Stories. Encourage clients to share user-generated content under your hashtag.
- LinkedIn: Feature branded hashtags in real estate success stories and testimonials to build credibility.
- Facebook: Pin posts using custom hashtags (#SoldBy[YourBrand]) on business pages to make them easy to find.
Here’s a prime example of how branded real estate hashtags create a distinct identity and reinforce credibility. The Heider company strategically uses #thehardestworkingteaminrealestate to emphasize their brand’s dedication and expertise. This approach builds brand authenticity, attracts high-end clientele, and enhances engagement.
Tip: Use Branded Hashtags in your bio and posts – featuring them in Instagram bios, LinkedIn posts, and business pages enhances discoverability and strengthens brand recognition.
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Key Takeaways
In the ever-evolving world of real estate marketing, hashtags are more than just a tool—they are the bridge between your content and your ideal audience. Whether you’re showcasing a new listing, engaging with buyers and sellers, or building a strong brand identity, using the right hashtags can boost your visibility, increase engagement, and drive more qualified leads to your business.
Now, it’s your turn to put these insights into action! Start by testing different hashtag combinations, tracking engagement, and refining your approach. And with SocialPilot, it will get even easier to plan, schedule, and optimize your social media posts seamlessly.
