280+ Social Media Statistics and Facts to Know in 2025

Social media is no longer just a place to share vacation selfies or scroll endlessly through cat videos. It has evolved into the heart of digital marketing, the engine of ecommerce and the birthplace of global trends.

Here’s a Fun Fact: The average social media users scrolls through about 300 feet of content on their phone every day — that’s roughly the height of The Statue of Liberty! That’s how deeply social platforms are now stitched into our daily lives, reshaping how we connect, learn, and buy.

But with platforms multiplying features evolving and user behavior shifting by the day how do you stay ahead of the curve?

The answers lie in data. And not just any data. We are talking about 280+ of the most up to date relevant social media statistics and facts for 2025. This blog is your go to guide to understand what is working, what is fading, and what is coming next in the world of social media.

So whether you are planning your next campaign refining your content strategy or just love a good stat fix let us break down the numbers that matter.

Social Media General Statistics

Social media is not just growing, it is quietly reshaping how the world connects, communicates, learns and buys. Behind every scroll and swipe there is a shift happening in behavior habits and business.

Before we dive into individual platforms trends or features it is important to zoom out.

Who is using social media in 2025? How much time are they spending? What are the global patterns that define this ever scrolling world?

This section sets the stage with the big picture numbers giving you a grounded sense of where social media truly stands today.

1.  As of January 2025, there are 5.24 billion social media users globally.
2. Social media users have continued to grow at 4.1%, at an average rate of 6.5 new users every single second.
3. The world spends more than 12 billion hours using social media platforms every day.
4. Social Media users spend an average of 2 hours 21 minutes per day.
5. A typical social media user visits an average of 6.8 different social media platforms each month.
6. Here are the active social network penetrations as per 2024:

   UAE	115%
   Saudi Arabia	96.2%
   South Korea	93.4%
   Singapore	84.9%
   Malaysia	84.3%
   Hong Kong	83.9%
   Spain	82.3%
   Netherlands	82.1%
   UK	82%
   Canada	80.7%
   Austria	79.9%
   Taiwan	78.9%
   Germany	78.9%

7. People aged 18 to 29 are the biggest users of major social media platforms.
8. As of February 2025, men dominate social media usage more than females with 63.7% male users for Twitter/X and 36.3% users are female.
9. China leads the game with 1.1 billion social media users, followed by India with 462 million users, and the US ranked third with 239 million users.

Sources: Data Portal, Social Networking Statistia, Pew Research, Social Platform Statista, EC Innovations

Social Media Selling Statistics

Selling is no longer confined to storefronts or websites. It is happening in comments on livestreams through DMs and straight from a reel or story.

Social media has quietly become the new shopping mall one where discovery and checkout happen in the same breath. This section unpacks the numbers behind social selling giving you a clear look at how platforms are powering purchases in 2025.

11. 82% of consumers use social media for product research, with 55% of Gen Z use TikTok and 52% of Millennials use Facebook.
12. In 2025, the social commerce market in the US is estimated to be $104 billion revenue, and expected to exceed $150 billion in 2029.
13. 48% of Gen Z consumers prefer to discover new products through short form video platforms like TikTok and Instagram reels.
14. Social commerce penetration rate was 25% previous year.
15. Nearly 49% of consumer purchases are driven by influencers.
16. 87%  of sellers say social selling has positively impacted their business
17. In 2025, sales through social networks reached 17.11% of total online sales.
18. Global ecommerce retail sales are projected to hit $7.4 trillion by 2025.
19. 53% of Americans shop on social media once every week.
20. US mobile ecommerce sales could reach $710 billion in 2025.
21. Over 44% of all ecommerce sales in the US comes from mobile devices.
22. About 76% consumers have purchased a product they saw in a brand’s social media post.
23. Social media is preferred by 14% of people to start their online shopping journey.

Sources: Hostinger, Social Commerce Revenue Statista, Sprout Social, Sales Statista, Exploding Topics, Emarketer, SellersCommerce, HubSpot, Gen Z Buying Behavior, Retail Touchpoints

Social Media Usage Statistics

Scrolling is the new routine. Whether it’s a morning check-in or a midnight rabbit hole, social media is now stitched into daily life across the globe.

This section dives into the usage patterns that define social media in 2025. From daily screen time to multi-platform behavior these statistics offer a window into how deeply social media is woven into our everyday habits.

Instagram Usage Statistics

Instagram has become a global stage for creators, brands, and communities to connect and convert. If you want to go even deeper into platform specific trends our full breakdown of Instagram Statistics has you covered.

24. Instagram users worldwide on Android devices spend an average of 30 minutes daily on the app, with U.S. users averaging 17 minutes per day.
25. 90% of Instagram’s user base interacts with Reels content regularly.
26. 38% of users log on to the platform multiple times per day.
27. More than 100 million people watch Instagram Live every day.
28. Video posts see 49% more engagement than photos.

Sources: Measurestudio, Instagram Trends Report, Backlinko, Emarketer

YouTube Usage Statistics

YouTube is where entertainment meets education where creators build empires and where audiences spend hours going down the most unexpected rabbit holes. For a deeper dive into what is really driving views and engagement check out our detailed YouTube Statistics breakdown.

29. Users worldwide spent more than 27 hours using the YouTube mobile app per month. In the United States, each user spent approximately 24.43 hours on the mobile app in 2024.
30. YouTube users consume over 1 billion hours of video daily.
31. In 2025, YouTube will have over 5.1 billion videos, and uploads will increase by over 360 hours every minute.
32. This year YouTube Shorts is projected to reach 175.1 million users in the US.
33. YouTube CEO Neal Mohan revealed that viewers watch more than 1 billion hours of YouTube content on their TVs daily.
34. YouTube Premium and Music together have more than 100 million subscribers worldwide.

Sources: Time Spent Statista, Global Media Insights, SEO AI, YouTube Shorts Consumption Statista, The Verge

Facebook Usage Statistics

Facebook remains a daily stop for billions blending news updates, community groups, and marketplace deals all in one scroll. Here is how people are using it in 2025.

35. Facebook currently has 3.065 billion monthly active users (MAUs).
36. Facebook has 2.11 billion daily active users (DAUs).
37. Facebook’s global potential audience reach figure increased by 4.3% in the 12 months.
38. Meta generated an annual revenue of $164.5 billion in 2024.
39. As of 2024, there are more than 250.2 million Facebook users in the US alone.
40. 98.5% of Facebook users access the app on mobile-only devices, with only 1.3% still using the desktop-only website.
41. 33% of U.S. teens aged 13 to 17 reported using Facebook.

Sources: Backlinko, Data Portal, Statista, Oberlo, Pew Research

Snapchat Usage Statistics

Snapchat continues to thrive as the go to platform for quick connections disappearing messages and unfiltered moments. Here is a look at how it is being used in 2025.

42. The average Snapchat user spends 30 minutes on the app.
43. More than 1 billion Snaps were shared publicly on Snapchat every month in Q4 from our community, creators, and media partners.
44. Snapchat reported that over 300 million daily active users engage with augmented reality (AR) features on the platform.
45. Over 350 million users engage with Snap Map, making it one of the most utilized mobile maps.
46. It is reported that an average of 5+ billion snaps are created on the platform daily.
47. Snapchat was rated a 68 for customer satisfaction in the United States.

Sources: Time Spent Statista, Business of Apps, Snapchat, Investor Relations, Snapchat Newsroom, Social Shepherd, Customer Satisfaction Index

Pinterest Usage Statistics

Pinterest quietly fuels discovery, inspiration, and planning across millions of boards and ideas. Here is how users are engaging with the platform in 2025.

48. 2+ billion searches per month with a majority (96%) are unbranded.
49. In March 2024, Pinterest was one of the most-visited websites online with 1.3 billion visits.
50. Users spend an average of 14.2 minutes per session on Pinterest.
51. 82–85% of Pinterest usage is on mobile.
52. Users collectively have saved 240+ billion Pins till date​.
53. 1.5 billion Pins saved per week across 4 billion boards.
54. Video content dominates in the platform with 200% up and with 1 billion videos watched daily.

Sources: Charle Agency, Social Shepherd, Statista, Pinterest, Simple in Media

X (Twitter) Usage Statistics

X formerly known as Twitter remains the pulse of real time conversations, trends, and breaking news. Here is how users are engaging with the platform in 2025.

55. X/Twitter has 611 million monthly active users.
56. X/Twitter has over 245 million daily active users.
57. In the US alone, X/Twitter has over 50.5 million monthly active users.
58. Over 500 million tweets are posted daily.
59. X/Twitter ranked 11th among the world’s most popular social networks.
60. 7.8 billion total minutes spent on X/Twitter Daily.
61. Around 1.5 million people signed up for X/Twitter daily.
62. 70,000 people join new communities on X/Twitter daily.

Sources: Search Logistics, Global Content Users Statistics, Backlinko, World Population Review, Measure Studio, Analyzify

TikTok Usage Statistics

TikTok continues to shape culture one short video at a time driving trends and influencing purchases worldwide. Here is how users are spending time on the platform in 2025.

Fun Fact: The average TikTok user opens the app over 344 times a month, which is more than 11 times a day (No wonder TikTok is setting the pace for attention spans and daily engagement!)

63. TikTok is expected to reach 2.35 billion users by 2029.
64. TikTok is the most downloaded app with 773 Downloads. 
65. In 2024, over 900 million users used TikTok every day.
66. A user spends an average of 58 minutes 24 seconds on TikTok every day.
67. Americans spend 32% of their social media time on TikTok.
68. TikTok saw a global growth rate of 115.76%.
69. There are 450 songs in TikTok that have crossed 1 billion views.
70. In 2025, the number of TikTok users worldwide is expected to rise by 4.2%.

Sources: Worldwide User Statista, Kobiton, Exploding Topics, Backlinko, Charle, House of Marketers, Adam Connell, Send Short, Analyzify

LinkedIn Usage Statistics

LinkedIn is where professional networking meets purposeful content. In 2025 it remains a daily destination for job seekers, marketers, and decision makers looking to learn, connect, and grow.

72. About 134.5 million users actively use LinkedIn every day.
73. Over 67 million companies are on LinkedIn.
74. 11k+ members apply for jobs on LinkedIn every minute.
75. 7 people are getting hired every minute on LinkedIn.
76. 75% of people say they use LinkedIn to help them find jobs.
77. 70% of marketers say that LinkedIn has provided a positive ROI to their organization.
78. The vast majority of LinkedIn traffic of 72.18% comes directly. Search accounts for a further 22.73%.

Sources: Social Shepherd, Backlinko

Social Media Demographics Statistics

Knowing who is on social media is just as important as knowing how they use it. Behind every post like and share is a person with preferences, behaviors, and buying power. Understanding the age, gender, and location of users helps brands fine tune their messaging and meet their audience where they already are.

This section breaks down the demographics shaping social media in 2025. From Gen Z creators to Baby Boomers embracing digital spaces these stats reveal who is driving engagement across platforms and how their presence is evolving.

Instagram Demographics Statistics

Instagram’s audience continues to evolve, blending a core of younger users with a growing number of older demographics exploring reels stories and shopping features.

This section uncovers who makes up Instagram’s user base in 2025 and how that mix is shaping the content and conversations on the platform.

79. The highest number of Instagram users are from India (413-414 million), followed by the U.S. (171-172 million) and Brazil (140 million).
80. Women make up 55.4% of Instagram’s user base, while men account for 44.6%.
81. In 2025, 47% of U.S. teenagers use Instagram daily, with 8% checking almost constantly.
82. 62.7% of Instagram users actively follow or research brands/products on the platform.
83. 85% of iOS Gen Z users aged 16-25 in the United States use Instagram.
84. As of January 2025, 28.3% of Instagram users in the U.S. are aged 25-34, making up the largest audience in the country.

Sources: Statista, Instagram User Distribution, Distribution of Instagram User Base

YouTube Demographics Statistics

YouTube’s reach spans generations from curious kids watching cartoons to professionals seeking guidance. In 2025 its diverse user base continues to shape content trends across every niche.

85. As of February 2025, YouTube’s monthly active user base has reached 2.74 billion.
86. India led YouTube’s global audience with 491 million users, followed by the United States with 253 million, Brazil with 144 million, and Indonesia with 143 million.
87. Approximately 54% of YouTube users are male and 46% are female globally.
88. 50.2% of US YouTube users are women, and 49.8% are men.
89. YouTube penetration rate has been recorded the highest in Saudi Arabia with 95.8%, Israel with 93.3%, and Singapore with 91.8%.
90. YouTube is the 2nd most-visited website following Google with a record of 56 billion visits on mobile and over 23 billion visits on desktop devices.
91. YouTube is available in over 100 countries with more than 80 Languages.

Sources: Business of Apps, YouTube User Statista, Gender Distribution Statista, Global User Gender Statista, Monthly Visit Statista, Similar Web, Charle Agency

Facebook Demographics Statistics

In 2025 Facebook continues to attract a wide demographic spread with strong engagement from both Millennials and Gen X while also seeing steady activity from Boomers.

This section takes a closer look at who is using Facebook today and how different age groups interact with the platform. For a more detailed breakdown of features engagement and usage patterns explore our full Facebook Statistics guide.

92. As of 2025, 43.3% of Facebook’s global audience is Female, while 56.7% is Male.
93. Audience between the ages of 25 and 34 accounts for Facebook’s largest audience. 18-24 is the second largest age group.
94. Facebook’s user base in the United States comprises approximately 53.8% females and 46.2% males.
95. In 2025, 73.99% of the Internet users in the United States use Facebook regularly and is projected to rise to 75.79% by 2027.
96. As of 2025, India is dominating Facebook’s user base with 378.5 million active users, USA has 193.8 million active users, Indonesia with 119.5 million active users, Brazil with 112.55 million active users and many more in the list.
97. Facebook would lose approximately 1.5 million teen users (age 12 to 17) this year.
98. Only 3% of US Teens say that they use Facebook “almost constantly”.

Sources: Data Portal, Global Facebook User Age, US Facebook Statistics, Share of Social Media Users, Business Insider, Pew Research, FB Users Country Statistics

Snapchat Demographics Statistics

Snapchat’s core audience remains rooted in Gen Z but its appeal continues to stretch beyond teens. In 2025 the platform will hold strong among younger users while gradually engaging older age groups exploring more casual and visual forms of communication.

99. Snapchat reported 453 million daily active users (DAUs), reflecting a 9% year-over-year increase.
100. In January 2024, Snapchat’s global user distribution showed that men aged 18 to 24 years constituted 20% of users, while women in the same age bracket made up 17.8%.
101. Snapchat has over 800 million monthly active users.
102. Snapchat’s global potential audience increased by 4.6% in the 12 months.
103. Snapchat has 48.4% male audience; 50.7% female audience; and 0.9% unknown gender as of February 2025.
104. In early 2025, Snapchat had 106 million users in the U.S.

Sources: Statista, Snapchat Global Users, Snapchat Demographics User Base, Global Social Network, Data Portal, Gender Distribution, Digital 2025

Pinterest Demographics Statistics

Pinterest continues to attract a predominantly female audience with strong representation from Millennials and Gen Z. In 2025 it remains a go to platform for planners, shoppers, and visual explorers across age groups.

105. Pinterest has 553 million monthly active users (MAUs) as of Q4 2024 with an 11% YoY growth.
106. The US remains the largest market, with 96 million monthly active users (MAUs).
107. The US was followed by Brazil with 40M+ users and Mexico with 27M users.
108. 70% of Pinterest users are female.
109. 22.4% of Pinterest users are Male.
110. 7.3% of Pinterest users are of Unspecified gender.
111. The average age of users in Pinterest platform in January 2025 are between 25 and 34 years old.
112. Gen Z (18–24) is now the fastest-growing segment on Pinterest which makes 42% of the Pinterest user base.
113. Largest segment on Pinterest: Women 18–24 (20% of all users), followed by 25–34 (18.5%) .

Sources: Influencer Marketing Hub, Statista, Data Portal, Adam Connell

X (Twitter) Demographics Statistics

Twitter draws a diverse crowd of news seekers, professionals, and trend followers. In 2025 its user base still skews slightly male with strong engagement from Millennials and Gen Z driving real time conversations.

114. In 2024, 36.6% of X/Twitter users were in the range of 25-34 years old, 34.2% were in 18-24, 2.4% were in 50 and above.
115. As of January 2024, 63.7% of global X/Twitter users were male and 36.3% were female.
116. 17% of the US teens are on X/Twitter.
117. Globally, 2.4% of Teens are on X/Twitter.
118. 22% of the US adults are on X/Twitter.
119.  39% of parents use X/Twitter.
120. 93% of the UK population are aware of X/Twitter.
121. X/Twitter has 1.5x more monthly active users who are students compared to other social platforms.

Sources: Analyzify, Hootsuite, Exploding Topics

TikTok Demographics Statistics

TikTok’s audience remains young, dynamic, and deeply engaged with Gen Z leading the charge. In 2025 the platform continues to grow across age groups as its content evolves beyond trends into education, entertainment, and ecommerce.

122. TikTok reached 1.5 billion users globally, with 170 million monthly active users in the United States.
123. As of 2024, around 543 million TikTok users – making up 36.20% of the global audience – are between 18 and 24 years old.
124. 33.90% are within the range of 25-34 age.
125. 51.17% of TikTok’s monthly active user base is located in Asia-Pacific, Middle-East, and Africa regions.
126. Among weekly TikTok users, 55% users are female and 45% are male.
127. As of February 2025, 14.1% of TikTok’s global users are women aged 18-24, while 16.6% are men.
128. 58% of consumers have profiles on TikTok, and 82% of Gen Z uses TikTok.
129. 1 in 4 TikTok users are under 20 years old.

Sources: Analyzify, SEO AI, Wallaroo Media, Mastermind Behavior, Backlinko, Global Age Distribution Statista, Monthly Unique User Statista, Exploding Topics, Omnicore

LinkedIn Demographics Statistics

LinkedIn’s audience is as professional as it gets with a strong mix of executives, job seekers and thought leaders. In 2025 its user base continues to grow across industries and age groups.

130. LinkedIn has over 1.1 billion members worldwide as of January 2025.
131. LinkedIn user demographics show that 56.9% of users are male, while 43.1% are female.
132. The 25-34 age group dominates LinkedIn platform with 47.3% of total user base, followed by 28.7% aged 18-24, 20.7% aged 35-54, and 3.3% aged 55 and above.
133. LinkedIn boasts 180 million senior level influencers.
134. 30% of US adults use LinkedIn.

Sources: Cognism, Data Portal, Age Group Statista, Column Content, Pew Research

Social Media Engagement Statistics

Likes are nice but real engagement goes way beyond the double tap. In 2025 social media is not just about being seen—it is about being heard, shared, and interacted with in ways that actually matter to both brands and users.

This section breaks down how people are engaging on social platforms today. From comments and saves to shares and click through these numbers reveal what keeps users coming back and what kind of content truly earns their attention.

Instagram Engagement Statistics

Instagram is still the gold standard for visual engagement with users not just scrolling but actively interacting through likes, shares, saves, and comments. In 2025 engagement on the platform continues to evolve shaped by reel stories and a strong creator economy that keeps audiences hooked.

135. Creators on Instagram lead with a 32.6% reach rate.
136. The education industry has the highest engagement at 8.4%.
137. Posts without hashtags reach 23% more audience.
138. Captions over 300 characters drive 70% more comments.
139. Posts with 4-5 collaborators reach 3.8x more audience.
140. Photos with faces perform almost 38% better than those without faces.
141. Every month, 2.35 billion people interact with Instagram Reels.
142. Carousels on Instagram have 22.73% higher engagement than videos and photos.

Important Fact: We have analyzed over 45,700 Instagram Accounts and 4.4 million posts to create the latest Instagram Trends Report where carousels are better to drive engagement.

Sources: Rival IQ, Instagram Trends Report, Measure Studio

YouTube Engagement Statistics

YouTube engagement goes far beyond views with watch time comments likes and subscriptions all painting a fuller picture. In 2025 audiences are not just watching—they are deeply invested in creators content and conversations.

143. A significant 74% of Gen Z identify as video content creators on YouTube.
144. 92% of fans use YouTube to consume content about the person or thing they’re a fan of at least weekly.
145. The average engagement rate on YouTube was 3.87% as of 2024.
146. The average YouTube Short duration is 33 seconds.
147. YouTube is used by 89% of adults in the United States, making it the most widely used platform among American Adults.
148. YouTube channels with 100,000 and 1 million followers have the highest engagement rate at 3.47%.
149. 70% of YouTube users consider it as a trustworthy platform.

Sources: Google Business, Engagement Rate Statistics, YouTube Video Statistics, Hootsuite, Influencer Category Statista, Analyzify

Facebook Engagement Statistics

Facebook engagement in 2025 is driven by communities conversations and content that feels personal. From comments on group posts to reactions on marketplace listings users continue to interact in ways that go beyond the scroll.

150. As of 2025, the average Facebook engagement rate per cost across all industries is 0.046%, with Sports teams leading at 0.23%.
151. The average Facebook page fan engagement rate is 0.06%.
152. Photo posts generate the highest engagement rate with 0.11% while being posted 2 times per week.
153. The average time spent on Facebook per day is 30.9 minutes.
154. Adult Facebook users spend 8 days a year on Facebook.
155. Facebook stories show 500 million active users.
156. 68% of companies use Facebook Live for video Marketing.
157. Facebook users spend 3x longer watching Live Videos.

Sources: Rival IQ, Charle Agency, Backlinko, Social Shepherd, Adam Connell

Snapchat Engagement Statistics

Snapchat engagement has always been about immediacy and authenticity. In 2025 users continue to favor quick snaps over polished posts using the platform to maintain close connections through messages, stories, and streaks.

While it may not generate the same public metrics as other platforms Snapchat’s engagement runs deep behind the scenes. For a closer look at what is really happening on the app check out our complete Snapchat Statistics breakdown.

158. Snapchat has 15 billion interactions between creators and their fans on snapchat every day.
159. Snapchat’s Spotlight feature reached over 500 million monthly active users.
160. Snapchat says the total time spent viewing Spotlight content has increased by 175% year-over-year.
161. The longest Snapchat streak was recorded for 3701+ consecutive days, marking more than 10 years of interaction.
162. Snapchat+ has amassed around 14 million subscribers.
163. Snapchat’s swipe-up rate was reported to be 5x  higher than the average click-through rates.
164. 91% of social media users in the United States were aware of Snapchat, with 31% having used the platform in the past 12 months.

Sources: Statista, Snapchat Newsroom, Investor Relations, Mashable, Business of Apps, CMSwire, Snapchat Brand Profile, Snapchat Plus Subscriber, Dexterto

Pinterest Engagement Statistics

Pinterest engagement is all about intent with users actively searching, saving, and planning their next purchase or project. In 2025 it remains a powerful platform where inspiration quickly turns into action.

165. 55% of Pinners use Pinterest to shop.
166. 85% of weekly Pinners have made a purchase based on a Pin.
167. 78% of weekly pinners feel positive after interacting with Pinterest.
168. 60% of users log on to “view pictures” on Pinterest.
169. The ideal days to post on Pinterest are Sundays, Mondays, and Tuesdays.
170. Pinterest posts generated an average engagement rate of 6%.

Sources: Charle Agency, Similar Web, Social Shepherd, Hopper HQ, Pinterest Newsroom, Pinterest, Neal Schaffer, Pinterest Engagement Rate

X (Twitter) Engagement Statistics

Engagement on X formerly Twitter is fast, loud, and real time with users reacting to news trends and hot takes as they happen. In 2025 it continues to thrive on conversations that move at the speed of culture.

171. X/Twitter has experienced a 35% year-over-year increase in global ad engagement.
172. 82% of B2B marketers use X/Twitter.
173.  79% of users follow brands on the X/Twitter platform.
174. X/Twitter utilizes 61 posts/week with impressions up to 2,121 per post in 2024.
175. The average organic engagement rate is 1.7% for the entertainment and media industry.
176. The average engagement rate per tweet is 0.029%.
177. The overall engagement rate across all industries is 2.8% as per Q4 2024.
178. Video tweets see 10x more engagement than text-only posts.
179. 9.9% of influencer campaigns use X/Twitter.
180. Users can post up to 2.4k times daily.

Sources: Social Shepherd, Hootsuite, Measure Studio

TikTok Engagement Statistics

TikTok engagement is fueled by creativity and curiosity with users not just watching but liking commenting and stitching their way into trends. In 2025 it remains one of the most interactive platforms where content is a two way street.

181. TikTok platform has an average engagement rate of 4.07%.
182. TikTok maintains an average engagement rate of 2.5% per post by following count.
183. Educational accounts currently top the engagement chart at 9.5%, with the food and drink industry at 6-8%. 
184. TikTok Influencer engagement rate is higher in the Sports and Fitness Industry with 18.36%.
185. 63% of users follow at least one new user per month.
186. 43% of total TikTok users have uploaded a duet.
187. Over 90% of devices using TikTok globally are Android.
188. The average engagement rate on posts by TikTok business accounts is 7.8%.

Sources: Brandwatch, House of Marketers, Sprout Social, Tekrevol

LinkedIn Engagement Statistics

Engagement on LinkedIn goes beyond likes and shares—it is about meaningful conversations and industry insights. In 2025 professionals are showing up not just to scroll but to connect and contribute.

189. The average engagement rate on LinkedIn posts is 2.8%.
190. Engagement rate per post on LinkedIn has risen by 12%.
191. Interacting with 10-20 posts/day can increase a user’s profile exposure by 50% with their own engagement rate by 10%.
192. LinkedIn has a Daily User Access Rate of 16.2% and a Monthly User Access Rate of 48.5%.
193. 28 million members subscribe to at least one newsletter.
194. Optimized post length with 800-1000 word posts receive 26% more engagement.
195. LinkedIn reports that 2 new members join every second.

Sources: Column Content, LinkedIn Pulse, THM Agency

Social Media Business Statistics

From customer service to product discovery and sales, social media has become a central hub for how brands operate and grow. In 2025 businesses are using social platforms not just to talk to audiences but to listen well and build lasting relationships.

This section explores how businesses are leveraging social media to drive real results. Whether it is B2B lead generation or DTC brand building these stats offer a clear view of how deeply social media is embedded in the modern business playbook.

Instagram Business Statistics

Instagram continues to be a powerhouse for businesses blending discovery engagement and shopping in one visual space. In 2025 brands of all sizes are using the platform to connect with audiences, build communities and drive real results through content that feels personal and polished.

196. 90% of Instagram users follow at least one business account.
197. 75% of companies (especially B2C brands) are on Instagram in 2025.
198. 61% of users use Instagram to discover new products.
199. 68% of marketers say Instagram provides positive ROI for campaigns.
200. 79% of marketers say Instagram is essential for influencer campaigns.
201. Over 53% of U.S. marketers leveraged Instagram Reels for influencer marketing in 2023.

Sources: CapitalOne, Instagram Trends Report, Statista

YouTube Business Statistics

YouTube has become more than a video platform—it is a business engine. In 2025 brands are using it to educate, build, trust and convert through long form content tutorials and creator partnerships that deliver serious ROI.

202. As of 2024, the United States ranked first in YouTube’s in-app purchase revenues with $53.82 million. Japan came next with $16.9 million and South Korea with $7.85 million.
203. 43.3% of marketers report enhanced product visibility using YouTube’s shopping collection.
204. 51.6% of marketers use YouTube primarily for brand awareness.
205. 37.7% of marketers find YouTube Marketing to be very effective in achieving their brand’s goals.
206. Viral YouTube content can reach 100 million views in less than a day.
207. 61% users say they are more likely to use YouTube feeds to research on products or brands.

Sources: In-App Revenue Statista, Influencer Marketing Hub, Hootsuite, Business Google

Facebook Business Statistics

Facebook remains a key player in the business landscape offering tools for targeting community building and customer service. In 2025 brands continue to rely on it to reach diverse audiences, run effective ad campaigns and turn conversations into conversions.

208. Facebook’s annual revenue increased by 21.9% in 2024 to $164.5 billion.
209. About 43.7% of Facebook’s revenue comes from North America.
210. Facebook reported $62.3 billion net profit in 2024.
211. Roughly $94 million in social commerce is estimated to be generated in 2025 on Facebook.
212. 250 million sellers worldwide use Facebook Marketplace.
213. 22% of global B2B marketers say Facebook offers the highest ROI of all social platforms.

Sources: Business of Apps, Web FX

Snapchat Business Statistics

Snapchat may fly under the radar for some marketers but in 2025 it is proving to be a valuable space for brands aiming to connect with younger audiences through authentic bite sized content.

214. Snapchatters have $4.4 trillion in global spending power.
215. ​In the fourth quarter of 2024, Snap Inc. reported revenue of $1.557 billion, marking a 14% increase.
216. Snapchat+ subscription brings an annual revenue of approximately $500 million.
217. The company achieved a net income of $9 million in Q4 2024.
218. 35% of Snapchat users send snaps of products they are interested in purchasing.
219. Snapchat’s market share is currently less than 2%.

Sources: Snapchat Business, Statista, Snap Investor Relations, Snapchat Subscription Statista, Vogue Business, Social Shepherd

Pinterest Business Statistics

Pinterest has quietly become a high intent playground for businesses. In 2025 it is less about passive browsing and more about active planning with users coming to the platform ready to discover, save and shop.

This section unpacks how businesses are tapping into Pinterest’s powerful search driven environment to drive traffic and sales. For a deeper look at how the platform performs across different verticals and user behaviors check out our full Pinterest Statistics guide.

220. Pinterest drives 33% more traffic to e-commerce websites than Facebook.
221. For every $1 spent on Pinterest marketing, sales are generated at a rate of $4.30.
222. In Q4 2024, Pinterest’s revenue reached $1.15 billion, reflecting an 18% year-over-year increase.
223. 78% of Pinterest Revenue is generated in the US with only 18% of users being located in the country.
224. Pinterest reported a large net profit in 2024 of $1.8 billion.
225. Visual searches using Pinterest Lens exceed 250M+ monthly usage.
226. Pinterest’s 2024 revenue reached $3.64 billion, up 19% YoY .
227. Q4 2024 hit a record $1.15 billion in revenue (first time crossing $1B in a quarter).

Sources: Tech Crunch, Pinterest Labs, Pinterest, Instapage, CrimsonPark Digital, Hootsuite, Adam Connell, Optinmonster, Pinterest, Pinterest Business, Business of Apps

X (Twitter) Business Statistics

X formerly Twitter remains a powerful platform for real time marketing brand voice and customer engagement. In 2025 businesses are using it to stay relevant, join trending conversations and connect directly with audiences in moments that matter.

228. X/Twitter has reportedly regained a $44 billion valuation.
229. The website traffic was 23.21% from the US, 16.06% from Japan, and 5.51% from the UK was recorded between October 2023 to March 2024.
230. The company generated $2.5 billion last year.
231. 26% of marketers have plans to reduce ad spends on X/Twitter in 2025.

Sources: NY Post, Electro IQ, Kantar, Backlinko

TikTok Business Statistics

TikTok is redefining how businesses reach and resonate with audiences. In 2025 it is not just about viral dances but about smart storytelling product discovery and creator partnerships that drive measurable impact.

232. TikTok made $23 billion revenue in 2024 with 80% coming from advertisement.
233. TikTok made $10 billion revenue in the US in 2024.
234. There are 7 billion businesses on TikTok in the US.
235. There are 225,000 business brands on TikTok.
236. TikTok made $14.7 billion for small and medium-sized businesses, with an addition of $24.2 billion in total economic activity.
237. TikTok’s US operations supported $8.5 billion contribution to their GDP, and $2 billion in taxes.

Sources: Business of Apps, Backlinko, Business Dasher, Hootsuite

LinkedIn Business Statistics

LinkedIn has carved out its space as the go to platform for professionals and businesses alike. In 2025 it is not just about networking—it is about lead generation content distribution and B2B growth.

For a deeper look into how professionals are using the platform to drive results explore our full LinkedIn Statistics guide.

238. In Q2 FY2025, LinkedIn’s revenue increased by 9% year-over-year.
239. LinkedIn achieved a milestone with $2 billion in Premium Subscription Revenue over the past 12 months.
240. In 2025, there will be over 33.2 million small businesses in the US.
241. LinkedIn EBITDA has increased to $898 million.
242. 4 out of 5 people on LinkedIn “drive business decisions.”

Sources: Frank Agency, LinkedIn Pressroom, Small Business Stat, Analyzify

Social Media Advertising Statistics

Advertising on social media has moved far beyond boosted posts and basic targeting. In 2025 it is a dynamic ecosystem where algorithms optimize in real time, creators become ad partners and platforms offer increasingly sophisticated tools to reach the right audience at the right moment.

This section highlights how brands are investing in social media ads and what kind of returns they are seeing. From CPMs and CTRs to ad spend trends and platform performance these stats give you a clear picture of where social advertising stands—and where it is heading.

Instagram Advertising Statistics

Instagram remains one of the top platforms for digital advertising thanks to its highly visual format and engaged user base. In 2025 brands are leaning into reels stories and influencer collaborations to create ad experiences that feel native perform well and drive both awareness and conversions.

243. Instagram’s advertising revenue is forecast to reach $71 billion by the end of 2024.
244. Reels between 60-90 seconds generate 24% more shares.
245. Short, engaging videos increase ad reach and impact.
246. Posts with mentions increase reach by 2x and drive 30% more engagement.
247. Mentions signal value to Instagram’s algorithm, leading to better visibility.
248. An average sponsored post on Instagram costs $1,300.

Sources: Capital One, Instagram Trends Report, Statista

YouTube Advertising Statistics

YouTube continues to deliver strong results for advertisers with its mix of skippable ads, in-stream placements, and long-form content. In 2025, brands are using the platform to run targeted campaigns that not only capture attention but also convert viewers into customers through storytelling and educational value.

249. As of February 2025, India leads YouTube’s ad reach globally with 491 million users.
250. Total potential reach on ads on YouTube is 2.53 billion.
251. Singapore has the highest potential reach rate of YouTube ads in the Asia-Pacific Region with 92% among the adult population.
252. In 2023, YouTube was projected to generate an estimated $15 billion in advertising revenue.

Sources: Data Portal, Ad Reach Statista, Annual Revenue Statista

Facebook Advertising Statistics

Facebook advertising remains a staple in digital marketing strategies with its robust targeting options and massive user base. In 2025 brands are using a mix of feed ads stories and video placements to reach specific audiences, build brand recall, and drive measurable conversions across demographics.

253. Facebook’s advertising reach has grown to 2.28 billion users, reflecting a 4.3% increase over the past 12 months.
254. As of January 2025, Facebook’s advertising audience data shows 221 million active users in North America, 120 million in Central America, and 13.8 million in the Caribbean.
255. In 2024 Q3, ad impressions across Meta’s platforms grew by 7% over the year.
256. Facebook ads see an average CTR of 2.53%.
257. Advertising for traffic campaigns on Facebook costs $0.77 per click.
258. Meta platforms’ average revenue per user reached $49.63 USD in 2024.

Sources: Data Portal, Business Insider, Sprout Social, Meta ARPU Statista

Snapchat Advertising Statistics

Snapchat advertising thrives on immediacy and creativity making it a strong choice for brands targeting younger audiences. In 2025 businesses are leveraging AR filters, short form video ads, and interactive features to create immersive campaigns that engage users and spark action.

259. Snapchat ads reached 709 million users globally.
260. Snapchat ads reached 8.6% of all the people on Earth in January 2025.
261. Snapchat ads reached 10% of all the world’s adults aged 18 and above.
262. Snapchat ads reached 12.7% of the world’s internet users at the beginning of 2025.
263. 38% of PPC marketers worldwide reported increasing their Snapchat Ads budgets, while 65% maintained their existing budgets.
264. The number of active advertisers on Snapchat more than doubled in Q4 2024.

Sources: Data Portal, Snapchat Ad Budget, Investor App, Business of Apps

Pinterest Advertising Statistics

Pinterest advertising blends seamlessly into the user experience reaching people at the moment of inspiration and intent. In 2025 brands are using promoted pins and shoppable content to connect with users actively planning purchases making Pinterest a valuable platform for conversion focused campaigns.

265. On Pinterest, advertisers may reach more than 200 million users.
266. Pinterest shows 2× higher return on ad spend (ROAS) than Facebook & Instagram ads.
267. Pinterest spent $145.6 million on advertising last year.
268. Around 4% of companies use Pinterest for their social strategies.
269. Pinterest’s advertising revenue is expected to reach $5.1 billion by 2027 (for the US).
270. As of January 2025, Pinterest’s advertising reach expanded to 340 million users, marking a 10.6% year-over-year increase.

Sources: Emarketer, ContentKettle, Nuoptima, Pinterest, Pinterest Business, Data Portal, Statista, Reuters, Adam Connell, High Spot

X (Twitter) Advertising Statistics

X formerly Twitter has always been the platform for real time reactions and trending conversations. In 2025 advertisers are tapping into this immediacy to launch timely campaigns, build brand voice, and stay top of mind during cultural moments. Its ad formats may be brief but the impact can be bold when done right.

Whether through promoted tweets sponsored trends or video ads brands are finding creative ways to cut through the noise. For a deeper look into how advertising is evolving on the platform and what is driving performance check out our full Twitter Statistics breakdown.

271. In 2025, X’s US ad revenue is expected to grow 17.5% to $1.31 billion.
272. Global ad sales on X/Twitter is set to rise 16.5% to $2.26 billion.
273. Annual Ad revenue is $2.99 billion with potential ad reach is 586 million
274. Photo posts have an engagement rate of 0.08%.
275. Video posts have an engagement rate of 0.42% and Text saw an engagement rate of 0.1%.
276. The United States led influencer engagement rate in 2024 is 37 billion.

Sources: Reuters, Oberlo, Sprout Social, Analyzify

TikTok Advertising Statistics

TikTok has transformed from a trend machine into a full scale advertising powerhouse. In 2025 its ad ecosystem is thriving with brands using short form video to tell stories, drive engagement, and convert viewers without ever feeling like a traditional ad.

For a deeper look into how advertising works on the platform and what kind of numbers it is pulling check out our complete TikTok Statistics guide.

277. TikTok’s ad revenue worldwide is expected to reach $331.1 billion in 2025, with a 40% increase from 2024.
278. The US TikTok ad revenue is expected to reach $9.5 billion in 2025, a 22.9% annual increase.
279. The total potential reach of ads on TikTok is 1.5 billion adults.
280. TikTok traffic campaigns have 67% of clicks.
281. 25% of TikTok users are unique to the platform.
282. Millennial TikTok users are 2.3x more likely to create a post and tag a brand.

Sources: Oberlo, Data Portal, Metricool, Social Shepherd

LinkedIn Advertising Statistics

LinkedIn advertising thrives on precision targeting and professional intent. In 2025 brands are using it to reach decision makers, promote thought leadership and drive high value conversions in the B2B space.

283. LinkedIn is expected to generate $10 billion in ad revenue by 2027.
284. LinkedIn generated $5.9 billion in annual ad revenue.
285. 69% of LinkedIn marketers say hyper-targeted ad campaigns are more effective.
286. Purchase intent increases by 33% for LinkedIn ads.
287. 0.9% of global ad revenue is generated by LinkedIn.

Sources: Web FX, Data Portal, Cognism

Conclusion

Let’s be honest. Keeping up with social media trends is like trying to hit a moving target while the target is dancing and changing outfits every five minutes. But with the right data in hand and the right tools by your side it does not have to feel like a guessing game.

These 280 plus social media statistics are more than just numbers—they are signals. They show where your audience is what they care about and how they are interacting with brands in 2025. Whether you are planning your next campaign testing ad formats or rethinking your posting strategy this data gives you the clarity to act with confidence.

Managing all these insights effectively requires the right tool. That’s where SocialPilot fits in by bringing scheduling, analytics, collaboration, and reporting together, so you can turn trends and insights into real growth.

So go ahead turn those stats into strategy and let us help you scale it.