TikTok isn’t just another social media platform—it’s a cultural powerhouse shaping trends across industries. Nearly 20% of all people aged 18 and older worldwide use TikTok, making it a goldmine for brands looking to capture attention, drive engagement, and stay ahead of the curve.
In this blog, we’ll break down the hottest TikTok trends and show you how to leverage them to boost your brand’s visibility and growth.
April 2025 TikTok Trends List
1. “Easy” – April 4, 2025
With 31.2K reels and counting, this trend is all about letting go with grace. Set to the smooth, soulful groove of the Commodores’ Easy, creators are using the audio to showcase moments of peace, post-drama glow-ups, or pure “I’m unbothered” energy.
Audio – Easy
@itsdondada REF DO SOMETHING 💔💔
Why Did It Go Viral?
Because vibes matter. The lyric “I’m easy like Sunday morning” is instantly iconic and incredibly relatable in today’s overstimulated, always-on world. Plus, the retro-cool sound gave Reels a fresh aesthetic that stood out in the feed.
What Brands Can Learn From This Trend?
- Simplicity: Showcase how your product or service brings ease, calm, or clarity.
- Create Mood-Driven Content: Use soothing visuals, slow motion, and minimalist storytelling to match the mellow energy of the track.
- Embrace the Soft Sell: Let the vibe lead. Instead of pushing features, highlight feelings that will resonate with your audience.
- Nostalgia Connects: Tap into retro sounds and visuals to spark familiarity and emotional connection with a cross-generational audience.
- Position Your Brand as the ‘Sunday Morning’ Fix: Whether it’s wellness, comfort, automation, or convenience. Show how your offering makes life feel easier and lighter.
2. “Montagem Tomada” – April 4, 2025
With a massive 1.5M reels, Montagem Tomada by MXZI has become the go-to sound for creators looking to bring pure energy to their content. This high-tempo, Brazilian funk-inspired track powers everything from rapid outfit changes and high-intensity workouts to aesthetic montages and bold transitions.
Audio – Montagem Tomada (Slowed)
@hoboedits1 he's the best.. #spiderman #spidermanedit #andrewgarfield #tobeymaguire ♬ MONTAGEM TOMADA (Slowed) – MXZI
Why Did It Go Viral?
The song’s infectious energy and rhythmic beats make it ideal for content that seeks to grab attention instantly. Its versatility allows creators to apply it across various themes, from fitness and dance to fashion and lifestyle, making it a favorite for those looking to add a dynamic flair to their videos.
What Brands Can Learn From This Trend?
- Embrace High-Energy Content: Utilize the track’s upbeat tempo to create content that energizes and engages your audience.
- Cultural Trends: Incorporate elements of funk and other global music trends to resonate with diverse audiences and demonstrate cultural awareness.
- Visual Storytelling: Pair the song with compelling visuals that tell a story quickly and effectively, catering to viewers’ short attention spans and enhancing message retention.
- Encourage User Participation: Launch challenges or campaigns inviting users to create their own content using the track, fostering community engagement and expanding brand reach.
- Highlight Brand Personality: Showcase the fun and energetic side of your brand by aligning with the song’s vibrant vibe, making your content more relatable and memorable.
3. “Bluest Flame” – April 4, 2025
With 93.4k reels and counting, Bluest Flame has become a favorite among creators for its atmospheric vibe and emotional depth. The song’s introspective tone and lyrical richness make it ideal for content that explores personal stories, romantic moments, or aesthetic visuals.
Audi – Bluest Flame
@nianaguerrero this song has been living in my head rent free @Selena Gomez ♬ Bluest Flame – Selena Gomez & benny blanco
Why Did It Go Viral?
The track’s unique blend of dreamy pop and hyperpop elements, combined with the star power of Gomez and Blanco, struck a chord with audiences. Its versatility allows it to complement a wide range of content, while its emotional resonance encourages deeper engagement.
What Brands Can Learn From This Trend?
- Embrace Emotional Storytelling: Content that taps into genuine emotions can foster stronger connections with audiences.
- Leverage Collaborations: Partnering with artists or influencers can introduce your brand to new demographics and add credibility.
- Utilize Atmospheric Music: Choosing the right soundtrack can enhance the mood of your content, making it more memorable.
- Encourage User-Generated Content: Trends like this thrive on community participation; invite your audience to share their own stories using your products.
- Stay Ahead with Trend Monitoring: Keeping an eye on emerging trends allows brands to engage in timely and relevant ways.
4. “Lava Chicken” – April 4, 2025
With 49.2K reels and counting, Steve’s Lava Chicken is the latest chaotic anthem from The Minecraft Movie that blew up online. Featuring Jack Black’s wild vocals as Steve, this song about lava-cooked chicken sparked a wave of meme edits, cosplay moments, and food-themed parodies.
Audio – Steve’s Lava Chicken
@thatnerdmarquitos OOO MAMACITA NOW YOU RINGING A BELL🗣️🔥 || Original video: @Ⓛⓤⓘⓢ ᗷᗴᑕᗴᖇᖇᗩ #fyp #minecraftmovie #minecraftmoviesong #steve #fyp #steveslavachicken ♬ Steve's Lava Chicken – Jack Black
Why Did It Go Viral?
Because it’s pure chaos meets comedy. Jack Black’s delivery, the absurdity of lava chicken, and the nostalgic pull of Minecraft combined into a perfect storm of meme gold. The clip is short, punchy, and tailor-made for creator reactions, lip-syncs, and parody content.
What Brands Can Learn From This Trend?
- Embrace the Absurd: Don’t shy away from silly, offbeat trends—leaning into weirdness makes your brand feel bold and unfiltered.
- Use Humor to Humanize: Funny content shows personality. Use this trend to laugh at yourself or reimagine your product through a Minecraft lens.
- Ride Pop Culture Waves: Stay on top of movie drops, character songs, and animated content—they often spark meme-worthy moments like this.
- Encourage Fan-Driven Creativity: Challenge your community to remix or reenact the scene in their own way—think cosplay, parody, or even Minecraft-themed product reveals.
- Short, Soundbite-Ready = Scroll-Stopping: Keep content bite-sized and audio-reactive. If it’s memeable, it’s marketable.
March 2025 TikTok Trends List
1. “What The Hell, WTHELLY” — March 25, 2025
This TikTok trend already has 95k videos. “What the Hell, WTHELLY” is the catchphrase in the viral video where TikTokers shout this phrase in disbelief.
This trend reacts to bizarre, unexpected, or hilariously cursed situations.
Audio: WTHELLY
@wizkhalifa Quitters never win
Why Did It Go Viral?
This trend shone on the shoulders of confusion and chaos. The audio is relatable and meme-worthy, and TikTokers use it for all niche types. Also, the exaggerated tone in the audio made it even more remarkable, spawning dozens of new ways, like speed-up versions, keeping it trending for a week.
What Brands Can Learn From This Trend?
- Embrace Humor: Playful, unexpected content resonates well, showcasing a brand’s lighter, more relatable side.
- Engage with Reactions: Create reaction videos to viral trends or customer feedback, making brands feel personable.
- Memes Are Powerful: Incorporating meme culture into brand campaigns makes content more shareable and relatable.
- Be Unpredictable: Consumers love surprises — embrace chaos for content that feels fresh, bold, and authentic.
- User-Generated Content: Encourage user participation, allowing fans to remix or create content with brand elements.
2. “Cheesecake. Apple Pie…” — March 21, 2025
“Cheesecake, Apple Pie…” TikTok Trends has already made 357.8k videos on the platform.
The looped audio of this trend has a chill vibe that is relatable to food.
TikTok users use this trend to show their preference for various bakery foods, such as cheesecake, apple pie, cookies, and brownies.
Audio: The Floor On FOX
@threedotcorey I’ve never even had some of these 😭🍰🍪 @threedotchanell ♬ The Floor On FOX – Reality Club FOX
Why Did It Go Viral?
This audio has the three things TikTok lovers adore: minimal, weird, and catchy. The food names in the audio, used as polished visual content, made it ironic, something that Gen Z and millennials love. People often use this as a medium to showcase their life preferences and skills.
What Brands Can Learn From This Trend?
- Simplicity Works: Short, catchy phrases paired with striking visuals create memorable brand experiences for audiences.
- Unexpected Pairings: Combine unrelated products or concepts to surprise and engage consumers with creative marketing.
- Visual Appeal: Focus on aesthetic visuals that attract attention and build a unique brand identity.
- Brand Consistency: Repetition and consistency of brand elements (sound, visuals) create long-lasting consumer recognition.
- Aesthetic Trends: Follow popular aesthetics on TikTok to make your content visually appealing and shareable.
3. “POV: You Wake Up As…” — March 7, 2025
“POV: You wake up as…” started the TikTok trends cycle for March with a creative twist. This TikTok trend has already generated more than 1K videos.
For this trend, TikTokers imagine themselves waking up in absurd or fantasy scenarios and then portray the narrative arc, the relevant theme, visuals, outfits, and filters for their scenarios.
Audio: original sound – Time Traveller POV
@timetravellerpov POV: You wake up as a Chernobyl worker in 1986 #history #historytok #ai #chernobyl ♬ original sound – Time Traveller POV
Why Did It Go Viral?
These TikTok trends turned every TikToker into a director, showing their understanding of different lifestyles. This invites storytelling, cosplay, and editing skills to be displayed in 30 seconds. All this combined made this trend go viral.
What Brands Can Learn From This Trend?
- Creative Storytelling: Encourage short-form, immersive narratives to make your brand feel exciting and relatable.
- User Participation: Foster creativity by allowing users to create personalized, branded content using templates or challenges.
- Escapism and Fantasy: Brands that tap into escapism make products feel like experiences customers can dream about.
- Interactive Content: Promote interaction by encouraging followers to share their own “POV” videos or challenges.
- Visual Flexibility: Provide the freedom for different creative directions, empowering users to engage with your brand uniquely.
February 2025 TikTok Trends List
1. “Wow, What an Offer” – February 21, 2025
This TikTok trend has already generated 21.6K videos, proving how a simple sarcastic audio can turn into a viral hit.
The “Wow, What an Offer” trend utilizes an audio clip where the phrase “Wow, what an offer” is delivered with heavy sarcasm. Creators employ this sound to humorously decline offers or situations they’d rather avoid, effectively saying “thanks, but no thanks.”
Audio – Wow, What an Offer – Shadai
@jawnnextdoorr Replying to @fatherheii ♬ Wow what an offer – Shadai 🫧
Why Did It Go Viral?
This trend’s virality stems from its relatability and versatility. The sarcastic tone resonates with users who encounter daily scenarios they’d prefer to dodge, allowing them to share their experiences humorously. It is adaptable across various contexts, like personal anecdotes, workplace situations, or social interactions.
What Brands Can Learn From This Trend?
- Relatability: People love content that screams, “Yep, been there!” Find those everyday moments your audience connects with.
- Keep It Simple, Keep It Smart: No fancy editing, no big-budget production. Just sharp, witty execution.
- Humor for Instant Engagement: A brand with personality? Now, that’s unforgettable.
- Trends Are a Playground: Don’t just copy-paste. Add your brand’s flavor and make it your own.
- Audience Involvement: Invite your followers to participate and make your campaign a two-way street.
2. “In a Moment It Could All Boom” – February 21, 2025
This TikTok trend has exploded with 1.3 million videos, showcasing how a compelling audio clip can inspire a vast array of creative content.
The “In a Moment It Could All Boom” trend features an audio mashup combining a line from the character Jinx in Arcane—”You feel it? That buzzing behind your eyes? Because you know, in a moment, it could all boom”—with Imogen Heap’s song “Headlock.” Creators use this sound to highlight transformations, ranging from funny and dramatic to the completely unexpected.
Audio – headlock x jinx from arcane – Zombie
@daniarribere Anyone else name their alter ego who creates messes✨💃??? #danimal #messyroomcheck #messyroom #cleanmyroomwithme #fyp #cleaningmotivation #cleanmyeoomwithme ♬ headlock x jinx from arcane – ZOMBIE
Why Did It Go Viral?
This trend’s virality stems from its ability to capture the essence of sudden change and transformation, themes that resonate deeply with a broad audience. Its versatility allows users to apply it to a wide range of scenarios, from personal growth journeys to humorous twists.
What Brands Can Learn From This Trend?
- The Element of Surprise – Highlight unexpected benefits or features of your products to captivate your audience.
- Showcase Transformations – Use before-and-after content to demonstrate the impact of your services.
- Use Popular Culture – Incorporate trending audio or themes to connect with your audience on a cultural level.
- Adapt Trends – Customize popular trends to align with your brand’s message.
- User Participation – Invite your audience to create their own versions of the trend related to your brand.
3. “Miss, You Forgot Something” – February 7, 2025
This TikTok trend has inspired 55.2K videos, highlighting its appeal within the fashion and beauty communities.
The “Miss, You Forgot Something” trend features creators showcasing their transition skills by doing their makeup or building an outfit piece by piece, often highlighting the transformative power of fashion and beauty routines.
Audio – original sound – alesia.merenkova
@alesia.merenkovaoh, thank you
Why Did It Go Viral?
This trend’s virality stems from its engaging visual transformations and the universal appeal of fashion and beauty content. The step-by-step reveals captivate viewers, encouraging them to watch till the end and try similar transitions themselves.
What Brands Can Learn From This Trend?
- Visual Storytelling: Utilize engaging visuals to captivate your audience and convey your brand message effectively.
- Participate in Relevant Trends: Engage with trends that align with your brand to increase visibility and relatability.
- Encourage User-Generated Content: Invite your audience to share their own transformations using your products, fostering community and trust.
- Influencer Collaborations: Partner with influencers to showcase your products in creative ways.
- Stay Updated: Keep an eye on emerging trends to ensure your brand remains relevant and engaging.
4. “I Met My Younger Self for Coffee” – February 7, 2025
This TikTok trend has inspired 839.6K videos, showcasing its widespread resonance.
The “I Met My Younger Self for Coffee” trend encourages creators to reflect on their personal growth by imagining a conversation with their younger selves over coffee. Participants share insights, advice, and reflections, often highlighting how far they’ve come.
Audio – sweet heat lightening – Gregory Alan Isakov
Why Did It Go Viral?
This trend’s virality stems from its deep emotional appeal, allowing users to engage in self-reflection and share their journeys. The universal theme of personal growth resonates with a broad audience, fostering connection and empathy.
What Brands Can Learn From This Trend?
- Emotional Connections: Create content that resonates emotionally, building deeper relationships with your audience.
- Encourage User’s Content: Invite your community to share their stories related to your brand, fostering engagement and loyalty.
- Highlight Stories: Showcase customer testimonials that reflect positive change and growth through your products or services.
- Usage of Relatable Themes: Tap into universal experiences that align with your brand’s values to create compelling content.
- Promote Self-Reflection: Encourage your audience to reflect on their journey with your brand, reinforcing their connection and commitment.
Riding the trend wave is great, but visibility is key. Understanding How to get more views on TikTok in 2025 can help you craft trend-driven content to drive the right audience.
January 2025 TikTok Trends List
1. “You’re So Funny” – January 24, 2025
This TikTok trend has sparked 1 million videos, highlighting its widespread resonance.
The “You’re So Funny” trend features creators sharing personal events that have shaped their sense of humor. Ranging from childhood trauma to family dynamics, these revelations are both relatable and touching.
Audio – THAT IM SO DOWWWWNNN – nottotallysure
@annahutchinson._We all do this right?
Why Did It Go Viral?
This trend’s virality stems from its deep emotional appeal, allowing users to engage in self-reflection and share their journeys. The universal theme of personal growth resonates with a broad audience, fostering connection and empathy.
What Brands Can Learn From This Trend?
- Embrace Vulnerability to Build Trust: Audiences resonate with real, unfiltered moments. Share behind-the-scenes stories, struggles, and wins to humanize your brand.
- Make Humor a Brand Strategy, Not an Afterthought: A well-placed joke or a lighthearted take can make your brand more approachable and memorable.
- Engagement: Don’t just post and ghost. Respond to comments, share your audience’s reactions, and keep the conversation going to build deeper connections.
- Create a Branded Hashtag Challenge: Encourage your audience to share their own “You’re So Funny” moments using a branded hashtag. It’s a low-effort, high-reward move!
- Replies: Leverage TikTok’s video reply feature to respond to your audience’s funniest takes, adding your own twist while keeping engagement high.
2. “DENIAL IS A RIVER” – January 24, 2025
This TikTok trend has inspired 21.7K videos, showcasing its growing popularity.
The “DENIAL IS A RIVER” trend features Doechii’s hit track from her mixtape Alligator Bites Never Heal. Users are leveraging this versatile audio to create content ranging from fashion showcases and lip-sync performances to “Get Ready With Me” (GRWM) videos.
Audio – Original Sound – JaLynn Blanks
@justsayleemah @AYO CARES TM❤️🌚 ♬ original sound – JaLynn Blanks
Why Did It Go Viral?
This trend’s virality stems from the catchy nature of Doechii’s track and its adaptability across various content types. The song’s engaging rhythm and relatable lyrics make it an ideal backdrop for diverse creative expressions, resonating with a wide audience.
What Brands Can Learn From This Trend?
- Leverage Popular Music – Incorporate TikTok trending tracks into your content to increase relatability and reach.
- Embrace Versatility – Create content that can adapt to various formats, appealing to a broader audience.
- Engage with Emerging Artists – Collaborate with up-and-coming musicians to showcase your brand’s support for new talent.
- Participate in Challenges – Engage in trending challenges to boost visibility and connect with current conversations.
- Highlight User Creativity – Feature user-generated content that utilizes your products, fostering community and authenticity.
- Use the Right Hashtags for Discoverability – Pair your content with relevant hashtags to boost reach and engagement in trending searches.
Hashtags can make or break your TikTok strategy. Whether it’s a trending song, a viral challenge, or a brand campaign, using the right hashtags ensures your content reaches the right audience at the right time. Understanding why TikTok hashtags are important can help brands maximize visibility and engagement, ensuring they stay ahead in ever-evolving trends.
3. “Latch” – January 10, 2025
This TikTok trend has inspired 1.9K videos, showcasing its evolving nature.
The “Latch” trend began with users sharing videos of themselves checking their college application statuses, capturing genuine reactions of anticipation and excitement. Over time, it has evolved to include creators humorously checking various trivial or unexpected things, adding a comedic twist to the original concept.
Audio – Original Sound – mr_mrs_ibrahim
@litliza Nothing like a hometown throw down over winter break #fyp #foryou ♬ original sound – mr_mrs_ibrahim
Why Did It Go Viral?
This trend’s virality stems from its relatability and adaptability. The initial focus on significant life moments, such as college acceptances, resonated deeply with viewers. As the trend evolved to encompass more lighthearted and humorous scenarios, it maintained engagement by allowing creators to showcase their creativity and personal experiences.
What Brands Can Learn From This Trend?
- Highlight Anticipation: Create content that builds suspense or excitement, mirroring the anticipation felt during significant moments.
- Adapt and Evolve: Stay flexible with trends, allowing them to evolve naturally and finding ways to incorporate your brand authentically.
- Balance Emotion and Humor: Blend heartfelt moments with lighthearted content to connect with a broader audience.
- Encourage Participation: Invite your audience to share their own “checking” moments related to your brand, fostering community engagement.
- Stay Relevant: Keep an eye on emerging trends and find creative ways to align them with your brand’s message.
December 2024 TikTok Trends List
1. “What Is Up My Guy” – December 20, 2024
This TikTok trend has inspired 28.4K videos, highlighting its festive appeal.
The “What Is Up My Guy” trend features a humorous clip of the Grinch greeting a guest with the phrase, “Hey, what is up, my guy?” Creators pair this audio with relatable captions, allowing the Grinch to express their thoughts without appearing on camera themselves.
Audio – Original Sound – Green Screen Memes
@hemmaroid0 Omg heyyy its been a while(whens the wifi coming back-) #heywhatisupmyguy #grinch #grinchtiktok #grinchmeme #sosigma #skibiditoilet #gyatt #level10rizz ♬ original sound – Green Screen Memes
Why Did It Go Viral?
This trend’s virality stems from its combination of holiday nostalgia and relatable humor. The Grinch’s casual greeting offers a playful way for users to share their thoughts, making it both timely and engaging.
What Brands Can Learn From This Trend?
- Leverage Seasonal Characters – Incorporate beloved figures to create timely and engaging content.
- Simplify Content Creation – Provide tools or templates that make it easy for users to participate without extensive effort.
- Use Humor to Connect – Employ lighthearted content to resonate with your audience and foster a sense of community.
- Encourage Creative Participation – Invite your audience to adapt trends in ways that align with their personal experiences.
- Engaging Captions for More Reach – A witty or well-structured caption can amplify your brand’s engagement and make your content even more shareable.
Crafting the perfect caption for TikTok trends can be a challenge, but a great caption boosts engagement. Use SocialPilot’s Free AI TikTok Caption Generator to instantly generate catchy, trend-driven captions that keep your content fresh and engaging—no overthinking needed!
Free AI TikTok Caption Generator
Generate catchy, compelling TikTok captions in no time using our AI-powered TikTok Caption Generator.
Here is the Generated Result
Create More for Free!
Get 500 Credits to Generate AI Content!
Since you’re an AI fanatic, we are offering you 500 Free Credits to generate awesome content on the AI Assistant of SocialPilot.
2. “My Shayla” – December 20, 2024
This TikTok trend has surged with 107K videos, showcasing its widespread appeal.
The “My Shayla” trend features an emotional audio clip of actor Tyrese Gibson tearfully saying, “Oh my god, my Shayla,” from a 2017 video concerning his daughter. TikTok creators have repurposed this sound to humorously express exaggerated attachments to beloved objects, people, or memories, often embracing over-the-top gestures and point-of-view scenarios.
Audio – ohhhmyygoddmy shyla
@www.allisonfrances pls ignore my nail polish #fyp #trend #mom ♬ ohhhmyygoddmy shayla – 🩷
Why Did It Go Viral?
This trend’s virality stems from its blend of raw emotion and dramatic flair. The original heartfelt moment, juxtaposed with humorous exaggeration, resonates with users, making it both relatable and entertaining. It’s adaptable across various contexts, like personal anecdotes or playful dramatizations.
What Brands Can Learn From This Trend?
- Embrace Theatrics – Incorporate dramatic elements to capture attention and entertain your audience.
- Repurpose Existing Media – Adapt popular sounds or clips to align with your brand’s message creatively.
- Highlight Relatable Scenarios – Showcase everyday experiences that resonate with a broad audience.
3. “Popular” – December 6, 2024
This TikTok trend has inspired 95.7K videos, highlighting its widespread appeal.
The “Popular” trend features users lip-syncing to the song “Popular” from the musical Wicked. Creators utilize this audio to emphasize points or showcase transformations, often adding a theatrical flair to their content.
Audio – Popular – arianagrande
@addykate101She’s such a slay i love her
Why Did It Go Viral?
This trend’s virality stems from its engaging musical element and the opportunity for users to express their creativity. The catchy tune and relatable themes of popularity and self-expression resonate with a broad audience, encouraging widespread participation.
What Brands Can Learn From This Trend?
- Incorporate Popular Media – Leverage trending songs or themes to create relatable content.
- Encourage Creativity – Invite your audience to participate in trends, fostering engagement and community.
- Highlight Transformations – Showcase before-and-after scenarios to demonstrate product effectiveness.
- Engage with Nostalgia – Tap into popular culture references that evoke nostalgia, connecting with a wider audience.
November 2024 TikTok Trends List
1. “Oops, Flipped the Camera” – November 22, 2024
This TikTok trend has inspired 531.6K videos, showcasing its widespread popularity.
The “Oops, Flipped the Camera” trend features users offering advice or sharing opinions before “accidentally” switching their camera to selfie mode, revealing themselves or others humorously. This playful twist often includes dramatic string music, enhancing the comedic effect. Participants range from everyday users to celebrities, adding their unique spins to the trend.
Audio – Dramatic Sad Violin – Platon Davydov
@_kaseyreads oops accidentally flipped the camera! #booktokfyp #reading #trending #bookshelf #fyp ♬ Dramatic Sad Violin – Platon Davydov
Why Did It Go Viral?
This trend’s virality stems from its relatability and the element of surprise. The unexpected camera flip adds a humorous layer, making the content engaging and shareable. Its simplicity allows anyone to participate, fostering widespread adoption.
What Brands Can Learn From This Trend?
- Embrace Humor: Incorporate lighthearted content to connect with your audience on a personal level.
- Engage with Trends: Participate in popular challenges to increase visibility and relevance.
- Showcase Authenticity: Use unpolished, real moments to humanize your brand.
- Highlight Behind-the-Scenes: Reveal the people behind your brand to build trust and relatability.
2. “That’s So True” – November 8, 2024
This TikTok trend has inspired 174.5K videos, becoming the latest soundtrack for users’ highlight reels.
The “That’s So True” trend features a sped-up version of Gracie Abrams’ song “That’s So True,” released on November 6, 2024, as part of the deluxe edition of her second studio album, The Secret of Us. Creators use this audio to showcase significant moments, personal achievements, or relatable scenarios, effectively turning their life’s highlight reels into engaging TikTok content.
Audio – Original Sound – Diva
@juliahsen @gracie abrams ♬ original sound – ⋆˚࿔ diva 𝜗𝜚˚⋆
Why Did It Go Viral?
This trend’s virality stems from the song’s catchy melody and its ability to evoke emotion, making it an ideal backdrop for personal storytelling. The relatable nature of the content encourages widespread participation, as users resonate with the shared experiences depicted in the videos.
What Brands Can Learn From This Trend?
- Utilize Popular Music: Incorporate trending songs to make your content more relatable and increase engagement.
- Highlight Milestones: Share your brand’s achievements or customer success stories to connect with your audience.
- Leverage Emotional Appeal: Craft narratives that resonate on an emotional level to strengthen brand loyalty.
- Stay Updated with Trends: Keep an eye on emerging TikTok trends to ensure your content remains fresh and relevant.
- Post When Your Audience Is Most Active – Timing matters! Posting when your audience is active increases visibility, engagement, and the chances of your content going viral.
But keeping up with these latest trends in real-time can be a challenge. The pressure to post your content at the right time while maintaining quality can be overwhelming.
TikTok trends move fast, and jumping on them at the right moment is key.
Instead of rushing to post manually, use SocialPilot’s TikTok Scheduler to plan, batch, and automate your content. Stay ahead, stay relevant, and never miss a trend again!
October 2024 TikTok Trends List
1. “In the Klerb, We All Fam” – October 11, 2024
This TikTok trend has inspired 235.9K videos, reflecting its widespread popularity.
The “In the Klerb, We All Fam” trend features a soundbite from the TV show Broad City, where characters Ilana and Abbi discuss the inclusive nature of club environments. TikTok users lip-sync to this audio to humorously depict situations where someone doesn’t grasp a shared sentiment or experience.
Audio – Original Sound – Maggie Winters
@sabrinacarpenterany fan of mine is a fan of mine ♥️
Why Did It Go Viral?
This trend’s virality stems from its relatable content and the nostalgic appeal of Broad City. The soundbite’s humorous take on inclusivity resonates with users, leading to widespread adoption and creative interpretations.
What Brands Can Learn From This Trend?
- Leverage Nostalgic Content: Incorporate elements from beloved shows or eras to connect with audiences on an emotional level.
- Participate in Relatable Trends: Engage with trends that reflect common experiences to foster a sense of community.
- Highlight Inclusivity: Promote messages of togetherness to align your brand with positive values.
While organic content is key, brands looking for an extra push can tap into paid promotions. Exploring the different types of TikTok ads can help businesses amplify reach, boost engagement, and ensure their content lands in front of the right audience at the right time.
September 2024 TikTok Trends List
1. “You Can Always Just…” – September 27, 2024
This TikTok trend has inspired 68.1K videos, showcasing its versatility and widespread appeal.
The “You Can Always Just…” trend features an audio clip where creators share innovative ideas, procrastination tactics, or methods to dismiss intrusive thoughts. Users pair this sound with captions highlighting their unique approaches, making it a multipurpose tool for various content themes.
Audio – gravity falls vocal stims – ava lily
Why Did It Go Viral?
This trend’s virality stems from its relatability and adaptability. The audio’s flexibility allows creators to apply it to numerous scenarios, from sharing life hacks to humorously depicting procrastination habits, resonating with a broad audience.
What Brands Can Learn From This Trend?
- Showcase Creative Solutions – Highlight how your products or services offer innovative solutions to common problems.
- Address Common Pain Points – Create content that acknowledges and offers solutions to everyday challenges your audience faces.
- Leverage Multipurpose Content – Develop versatile content that can be adapted to various themes, increasing its shareability.
TikTok Trends shift fast, and keeping up with what’s resonating right now can give your content a competitive edge. Staying ahead on the latest trends ensures your brand remains relevant all the time.
2. “Do You Know You Have 30 Minutes?” – September 13, 2024
This TikTok trend has inspired 258.8K videos, reflecting its widespread popularity.
The “Do You Know You Have 30 Minutes?” trend features an audio clip from the reality TV series Flavor of Love, where Tiffany “New York” Pollard urgently informs contestants, “Do you know you have 30 minutes?” TikTok users employ this sound to humorously depict scenarios involving time constraints, such as rushing to meet deadlines or hurriedly getting ready for events.
Audio – love island is messyyy – quinta
Why Did It Go Viral?
This trend’s virality stems from its relatability and the nostalgic appeal of Flavor of Love. The universal experience of racing against the clock resonates with a broad audience, making the trend both engaging and shareable.
What Brands Can Learn From This Trend?
- Turn Deadlines into Engaging Content: Show how your team meets tight deadlines or handles last-minute changes to give followers a behind-the-scenes look at your brand in action.
- Create Time-Sensitive Challenges: Encourage users to participate by asking, “What can you do in 30 minutes?” This keeps engagement high while making your brand part of the conversation.
- Play on Urgency in Your Marketing: Use this trend to showcase limited-time offers, flash sales, or quick tips, creating FOMO (fear of missing out) and boosting conversions.
- Use Fast-Paced Editing for Impact: Keep up with the trend’s energy by using jump cuts, countdown timers, or speed-up effects to make your content snappy and attention-grabbing.
August 2024 TikTok Trends List
1. “This is Espresso” – August 30, 2024
This TikTok trend has inspired 9.5K videos, highlighting its creative appeal.
The “This is Espresso” trend originated from a playful interaction between Amelia Dimoldenberg and Sabrina Carpenter during a Chicken Shop Date episode. In the clip, Amelia dances to Sabrina’s song “Espresso” while Sabrina watches with a seemingly judgmental expression. This moment was transformed into a green-screen meme, allowing TikTok users to insert themselves into the scene, adding their own humorous twists.
Audio – Original Sound – I Green Screen Things
Why Did It Go Viral?
The trend’s virality can be attributed to its blend of celebrity interaction, humor, and user-generated creativity. The contrasting expressions of Amelia and Sabrina provided a comedic template that resonated with TikTok users, encouraging widespread participation and meme creation.
What Brands Can Learn From This Trend?
- Capitalize on Pop Culture Moments: Engage with trending content involving popular figures to increase relatability.
- Encourage User-Generated Content: Provide templates or challenges that inspire your audience to create and share their own versions.
- Leverage Green-Screen Effects: Incorporate green-screen features to allow users to interact creatively with your brand content.
- Highlight Community Creativity: Feature user-generated memes or videos on your platforms to showcase audience engagement.
2. “Double Life” – August 16, 2024
This TikTok trend has inspired 129.7K videos, captivating users with its intriguing premise.
The “Double Life” trend encourages creators to reveal hidden facets of their identities, often contrasting their online personas with real-life roles or talents. Set to Pharrell Williams’ “Double Life” from the Despicable Me 4 soundtrack, users showcase surprising hobbies, secret skills, or unexpected professions, adding depth to their digital presence.
Audio – That’s The Question – Tophat’s Audio Account
@jessechrisssLyric videos on a budget series?? And why is this song so good???
Why Did It Go Viral?
This trend’s virality stems from its relatability and the universal appeal of uncovering hidden dimensions. By juxtaposing contrasting aspects of their lives, creators engage viewers with authenticity and surprise, fostering deeper connections. The catchy rhythm of “Double Life” enhances the trend’s shareability, making it a perfect backdrop for these revelations.
What Brands Can Learn From This Trend?
- Highlight Multifaceted Stories: Share narratives that reveal the diverse aspects of your brand or team members, showcasing authenticity.
- Surprise and Delight: Introduce unexpected elements in your content to engage and entertain viewers.
- Encourage User-Generated Content: Invite followers to share their own “double life” stories, fostering community engagement.
- Leverage Popular Soundtracks: Incorporate trending music to enhance content relatability and reach.
3. “That Sounded Really Bratty” – August 2, 2024
This TikTok trend has inspired 308.2K videos, reflecting its widespread popularity.
The “That Sounded Really Bratty” trend features an audio clip from the reality TV show Dance Moms, where Abby Lee Miller remarks, “That sounded really bratty.” TikTok users employ this sound to humorously showcase sassy or cheeky moments, aligning with the “brat summer” vibe popularized by Charli XCX’s hit album. Creators use this audio to let their inner “brat” shine, often adding a playful or rebellious twist to their videos.
Audio – 365 – Charli XCX
@yotaos That sounded really bratty! #365 #charlixcx #emmawatson #foryou #vsp #goviral #xycba ♬ 365 – Charli xcx
Why Did It Go Viral?
This trend’s virality stems from its blend of nostalgia and current pop culture. The audio clip from Dance Moms resonates with users familiar with the show, while the “brat summer” theme taps into the carefree, party-girl energy promoted by Charli XCX’s album. This combination encourages users to create content that is both relatable and entertaining.
What Brands Can Learn From This Trend?
- Turn Sass into Strategy: A little attitude goes a long way! Use this trend to highlight bold brand opinions, cheeky responses, or playful product features that stand out.
- Tap into the Music Culture: Sound-driven trends dominate TikTok. Use trending audio like this to make your content more relatable and engaging while keeping up with pop culture moments.
- Create Playful Campaigns: Lean into the “brat summer” energy by launching campaigns with fun, rebellious messaging that resonates with younger audiences.
- Use the Trend for Brand Personality: Brands with a strong voice get noticed. Whether it’s through witty captions, humorous takes, or a confident tone, this trend is perfect for showing off personality.
TikTok trends can be a goldmine for brands—but success comes down to having the right strategy. Understanding how SocialPilot can help you use TikTok for business can ensure that your content is not just trendy, but also impactful, helping you maximize reach, engagement, and brand growth.
How to Stay Ahead of TikTok Trends
TikTok trends aren’t just viral moments—they’re powerful tools for brand engagement. The key? Jump in fast, add your unique spin, and spark interaction.
Here’s how to make sure you’re not “Just Watching Trends”:
- Act quickly: Trends have short shelf lives. Be the brand that initiates early, not the one who is waiting for the right time.
- Make trends your own: Don’t just “copy-paste”. Add your brand’s flavor like your favorite seasoning. That’s how you stand out in a sea of sameness.
- Post when it matters: Timing is everything for any trend. Analyze when your audience is most active and schedule your content to be visible in their feed at the perfect moment.
- Stay consistent: Following one trend isn’t enough. Keep showing up in your audience’s feed is the key. Consistency builds recognition and trust.
- Encourage Participation: Trends are always considered as two-way streets. Ask your audience to participate, recreate, remix, and engage in your content.
Managing TikTok trends can be overwhelming, but with the right tools, it’s effortless. Let SocialPilot streamline your content strategy so you can focus on going viral.
Now, go make some noise!
