Top 10 Tools for Your E-commerce Website

Having just online presence of your business is not enough in this competitive market. You need to promote it to the best possible level to keep yourself out of the crowd.

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
-Jeff Bezos, Founder of Amazon.com

Below Tools Will Help You to Upward Your Website to the Next Level:

1. Tagove Live chat:

Customer service is the crucial part of any business. There comes a time when companies are not capable of receiving satisfactory client feedback. Therefore, Tagove has developed a platform in the form of Live Chat tool. It is a consistent way to grow your business effectively.

Whether your customer seeks help in finding the right product or just they need technical support, with the help of Live Chat software you can show them the live demonstration of your service or product. Also, you can guide your customer step by step with our screen sharing features.

Best features of the tool:

  • Live text chat: It is possible to send and receive text messages simultaneously through this feature. It is the one of the best tool used for the customer and inquiry conversation.
  • Live Video assistance: In today’s time, it is very important for most of the businesses to provide video assistance to their customers. This tool helps the business reps to interact with the customers personally and face to face.
  • Co-browsing software: Co-browsing technology allows an agent to connect directly to the customer’s browser window. The rep can also see the customer’s mouse cursor, web page and interact with the web page in real-time.
  • Screen sharing: Most of the customers aren’t tech savvy so they might need the additional support. Tagove’s Screen-sharing feature allows the agents to gain temporary access to the customers’ computer and assist them through the process. It’s flawless and fluent and provides a full HD experience to both the parties.

2. Mento:

Mento is a tool helps you to automate your social media marketing that results in improvement of sales. It allows you to connect your online stores with the social media accounts. It makes product promotions simple and efficient. It is designed to bind eCommerce platforms to the Social Media accounts. Mento allows you to post at the same time on the main social networks, and schedule your content days or weeks in advance. Therefore you don’t have to rush to type up tweets or FaceBook posts on last moments.

Best features of the tool:

  • E-commerce integration: You can integrate your existing e-commerce stores into Mento, giving it access to the content and pictures you have already listed.
  • Multiple social networks with the single interface: You can create the post once and then send it to all the social media networks. It will reduce the chance of errors and save the time.
  • Professional Posts and Tweets with Hashtags: Mento can suggest you post ideas, and add hashtags automatically. If you wish you can use the suggested content, edit it, or simply can do your own thing!
  • Schedule your posts ahead of time: When it comes to social media, timing is very important. You can schedule your post in advance as per your preferred time.

3. MailChimp:

When you connect your online store with MailChimp’s hundreds of e-commerce integrations, you will be able to create targeted campaigns as well as automate follow-ups and also send back-in-stock messaging. With the help of the tool, you can learn what your customers are purchasing, which will help you to send them the better email.

Best features of the tool:

    • It has the flexible design for all the brand’s size.
    • Powerful and effective automation for online sellers.
    • Advanced analytics to grow the business.
    • Comprehensive mobile options that go well with the e-commerce brand.
    • Hundreds of integration with apps you are already using.
    • Complex and flexible API documentation.

4. ReferralCandy:

Here one gets a reward for telling their friends about your store. It is the e-commerce store plug-in that helps your e-commerce site to get more word of mouth sales. ReferralCandy has been successfully running referral marketing campaigns since 2009. It helped numerous brands to increase their referral rates and growing sales for our customers.

Best features of the tool:

    • ReferralCandy gives you the flexibility to create and set the variety of rewards and incentives programs by yourself.
    • It is easy for customers to join. It gives every customer their own referral link and makes it easy for new members to join your program.
    • In today’s era, referral marketing is one of the most powerful methods to generate new customers for any other business.
    • According to ReferralCandy, the ROI of the referral marketing can go up to 300%, or even more!

5. Betaout:

It’s tiresome work to import-export customer data again and again from one tool to another. Betaout provides you the single repository of all the purchase, activities, events, intent, social footprint, browsing history and more updates in real-time.

It is said that email marketing offers the highest Returns on investment of all the marketing channels. However, crafting good emails isn’t an easy job. Apart from designing an attractive email and writing a perfect subject line, there are various ways to optimize the emails for better conversion, increased engagement and functionality.

Best features of the tool:

  • Customer segments: Betaout provides a detailed analysis on the user-behavior and also segregates them into various unique segments, thereby assisting in making the targeting more specific.
  • Right time to connect feature: It provides the data analysis of the customers based on the time. For example analysis of the particular customer at which he/she is most active and so on.
  • Automation feature: It automates features like multi-step campaigns, campaign scheduling, analytics, and lead scoring.
  • Excellent support team: The team helps to start retargeting and re-accusation of campaigns that helps to convert inactive users into an active user.

6. Metrilo:


Unlike Google Analytics, the Metrilo tool updates the order statuses in real-time. Therefore you can see your revenue accurately calculated. It doesn’t count refunded or canceled orders. You can look up for specific order statuses like “on hold”, “delivered”, “pending”, etc.

Best features of the tool:

    • Customer LTV
    • Cart abandonment rate
    • Average orders per customer
    • Checkout completion
    • Conversion rates by device
    • Revenue per visitor
    • Average order value

7. Wigzo:


Wigzo’s Machine Learning technology converts your data into predictive insights and also suggests the best engagement channel that is suitable for your marketing action. One can access all the audience data whether it is from media channels or digital forums. Wizgo technologies unite marketing automation with individual behaviors. This helps marketers to boost their campaign results.

Best features of the tool:

    • 360-degree user profiling
    • Behavioral automation
    • Email personalization
    • Personalized notifications
    • Product recommendations
    • Exit intent

8. Google Analytics:


Google Analytics is the most preferred way to track most of the data of your e-commerce site. You simply need to add a small amount of code the back end of your site. It will allow you to collect data to view which traffic sources have been most beneficial or profitable. This facilitates you to work out your marketing ROI easily.

Best features of the tool:

    • Number of transactions
    • Conversion rate
    • Total revenue
    • Average order value
    • Number of unique purchases
    • Quantity of products sold
    • Quantity of product sold
    • Revenue by product
    • Average price of products
    • Day to transaction
    • Visits to transaction

9. Crazy Egg:


Crazy Egg gives you the extraordinary and competitive advantage to improve your website without spending much. With the help of the tool, you can build a site that your users and customers love. Once you get to know what they like to use and what they don’t, you can make changes will make a difference in your site.

Best features of the tool:

  • HeatMap: This gives you a picture of where people clicked on your site.
  • ScrollMap: This gives you the picture of how far down in the page visitor are scrolling and it helps to determine where the visitors abandon the page.
  • Overlay: The report displays the data of the number of clicks of the each element of your page.
  • Confetti: Once you are aware of where your most of clicks are coming from, you can work on the exact traffic sources to maximize the revenue.

10. Facebook Ads:

Marketing on Facebook is one of the most efficient tactics to increase sales of your online business. Facebook ads make it simple to reach the audience who matter to your business. It also tracks the results of the advertising across various devices.

This is how you can advertise with Facebook ads:

    • By setting up a page
    • Boost the post of your page to reach more people
    • Reach the customers you know
    • Choose particular advert audience
    • Track customer actions on your website

Sawaram Suthar

Sawaram Suthar is self-motivated Digital Marketing Strategist and marketing head at Tagove Live Chat. He helps small and medium enterprise to increase their online presence and business overall. He is passionate to share ideas, tips on the search engine, small business, eCommerce, social media & technology niche at thenextscoop.com. Anyone can reach him @sawarams

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