30 Best Social Media Marketing Tools for Teams & Agencies in 2024

Choose from our comprehensive list of 30 best social media marketing tools in 2024. These tools are ranked in order of ease of use, scalability, and affordability.

Best Social Media Marketing Tools

Every marketer lives and breathes social media these days. Because, quite frankly, these platforms have placed leads on our fingertips.

However, social media marketing is a complex process in itself. Every step that a brand makes must be meticulously planned.

And putting these many social media marketing techniques into action on a large scale necessitates a lot of time, effort, and resources.

As a result, social media teams and agencies are turning to smarter solutions and adopting the best social media marketing tools to automate tedious tasks.

Here’s a comprehensive list of the 30 best social media marketing tools to help you decide on those catering to your needs. We have segregated them under specific marketing activities for easy reference so you know what to use and when.

How we analyze and select Social Media Tools:

Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.

Let’s get started!

Social Media Marketing Platforms for Scheduling

$30

for 1 user

SocialPilot is one of the best social media marketing tools, catering to more than 13000 users worldwide. It allows you to effortlessly automate and manage your social media posts on various platforms all in one place. SocialPilot assists you in creating, planning, scheduling, and publishing your posts using advanced features.

It lets you schedule up to 500 posts at once using bulk scheduling. And with its collaborative features, you can seamlessly foster teamwork and client engagement.

You can organize your social media strategy with a tool like SocialPilot that offers a clear overview of your posting schedule and analytics for platforms like Facebook, LinkedIn, Instagram, and Google Business Profile.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

Scheduling and Performance

SocialPilot is the suite where efficiency meets effectiveness to streamline operations and enhance results.

Collaboration

Team Up and Create Campaigns Together

Engagement

Connect, Captivate, & Charm Your Audience Daily

Analytics

Dive Deep into the Data and Discover the Depth of Analysis

Multi-Platform Publishing

Post on All Channels Seamlessly & Simply

By effectively resonating planning with scheduling, we help you derive high performance and positive results.

Whether you are planning your posts or looking for a way to assign social media tasks, below are some more key features that will help you fully benefit from SocialPilot.

Other Key Features:

  • Bulk Scheduling: Queue up your posts in a snap. With bulk scheduling, you can schedule up to 500 posts at once, keeping your feed lively without the daily grind.
  • Social Media Calendar: Drag, drop, and dominate your posting plan with SocialPilot’s social media calendar, making scheduling and visualization a piece of cake.
  • AI Assistant: Let SocialPilot’s smart AI assistant generate post ideas for you so you are never stuck in the content loop.
  • White Label: Customize reports, URLs, email addresses, and dashboards with SocialPilot integrated White Label features for personal branding.
  • Content Library: Save content ideas and hashtags in the Content Library for rainy days to ensure you never run out of inspiration and your feed is never dull.
  • Social Inbox: Boost your engagement by managing all messages and comments from all social media platforms at a unified SocialPilot’s Social Inbox.
  • Social Media Analytics: Learn what’s hot and what’s not by gaining insights into your social media performance and refine strategies to boost engagement.
  • Team & Client Collaboration: Team up with staff and make client collaboration smooth. Keeping everyone on the same page is easy with SocialPilot.
  • Advanced Reports: Generate detailed downloadable White Label Reports from the SocialPilot dashboard and get comprehensive insights in a polished and presentable format.
  • Automated Post Scheduler: Autopilot your posts with SocialPilot. Ensure that your content reaches your audience at the right time, every time.
  • Publishing: SocialPilot lets you publish across multiple platforms at once with its advanced publishing and planning features to keep your strategy dynamic.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Simplify Social Media Scheduling and Publishing

What Do SocialPilot Users Say?

B

Brookelyn W.

I looked for a while to find the perfect tool for my social media marketing agency. Everything was too expensive, didn’t have exactly the tools I needed, or just didn’t work right. SocialPilot has been the best tool I’ve found! It has everything I could need! Scheduling, analytics, ease of use, affordable, and more! Highly suggest for anyone looking to run their social media channels!

E

Elaine L.

We have used SocialPilot since their early days, and grown along with them. We appreciate the ability to get help farily quickly, add our customers and all our accounts easily, and get great analytics too!


Buffer

$120

for 10 social media channel

Buffer is a platform that helps you manage major social accounts. While its community of happy customers appreciates its good user interface, agencies and small teams might find this social media marketing platform expensive in the long run.

You will need a separate subscription to enjoy all Buffer features such as Buffer Reply and Buffer Analyze, which are usually offered without any extra charges by its alternatives.


Tailwind

$49.99

for 2 users

If your team’s or agency’s primary focus is visual marketing on Pinterest and Instagram, then Tailwind is undeniably the best choice for you.

It has some unique features like finding hashtags, monitoring trends, and sharing evergreen content that can save your team a lot of time and effort. You can even connect with multiple community members and boost your reach which makes it one of the best social media tools for marketing.


Planable

$26

for 1 user

Planable features are tailored for small social media teams. You can bring all your communication from email threads to this platform by leveraging features like tagging and content feedback in real-time.

This social media tool for marketing also offers localized workspaces with amazing team collaboration services. You can even access most edit history and restore older versions.


Loomly

$80

for 6 users

Loomly started as a simple social media calendar that focused on content discovery, organization, and management.

Now, they’ve added scheduling and publishing capabilities through an integration with Buffer. It also gives you post ideas for upcoming holidays, latest trends, and best practices which makes it one of the best tools for social media marketing.


Social Media Marketing Tools for Content Curation

Feedly

$12

for 1 user

If you read multiple publications, keep track of trending conversations on social media, and various blogs, or explore new videos on YouTube to keep up with the ongoing industry talk, Feedly is the app for you!

Feedly organizes all your favorite web content to one platform, so you and your team save time. Its most popular features are shared feeds, third-party integrations (like Zapier), and multi-language content support.


Buzzsumo

$499

for 10 users

Buzzsumo provides you with advanced options to filter curated lists, discover influencers, monitor social content, and analyze content trends on various social platforms.

Buzzsumo also helps you discover the most popular questions posted on forums like Amazon, Reddit, Quora, etc. If you need powerful content discovery, curation, and insight features, Buzzsumo is one of the best social media tools.


Quuu

$19

Quuu is a great social media platform for marketing for your team if you don’t wish to spend time crafting and scheduling posts. You set Quuu to automatically share relevant content to your social accounts at specified intervals.

Quuu does not have a scheduling platform of its own, so it integrates with Buffer and HubSpot to publish content.

This social media marketing platform has over 500 categories wherein you find content suggestions that are the most relevant to your niche. If you use Quuu Promote, your content will be suggested to other Quuu users following the same niche so they might share your content to their social network.


Curata

$499

Curata’s intelligent Content Curation Software (CCS) improves your experience of curating content by constantly adapting to your content preferences.

It has a browser plugin that helps you curate content when you’re surfing on the Internet. It also lets you receive content suggestions from your team members.

This social media platform for marketing helps you find the right content and shares the relevant content on social media, uses it in emails, and publishes it on your blog/website with its various integrations. Curata enables you to make changes to the content before you share or publish it. It also provides you with SEO and image suggestions.


UpContent

$95

UpContent claims to have cut down on time consumed in content search by 65%, and rightly so. It is an amazing content discovery platform that integrates with many social media management tools to provide a supply of fresh content.

UpContent curates more than 1.5 million monthly articles for its users and clients. These users can add custom search parameters and not stick to pre-set filters, and the tool takes care of the rest.

You can even customize articles, and add images from Shutterstock access which UpContent provides or post them as they are to your social media profiles.


Social Media Marketing Tools for Analytics

SocialPilot

$30

for 1 user

SocialPilot’s social media analytics helps you view analytics for your Facebook, Twitter, LinkedIn, Instagram, and Pinterest accounts.

Its in-depth and comprehensive analytics reports give you an overview of all essential metrics such as engagement, top fans, best times to post, popular hashtags, and more.

To create a consistent brand experience, SocialPilot enables you to add your organization’s name and logo to the reports. You can either export the PDF and excel reports or mail them to your team and clients from the tool itself.


Keyhole

$189

for 3 users

Keyhole mainly focuses on hashtag tracking, keyword tracking, and listening for your connected social media profiles. Its dashboard displays real-time analytics and also helps you download reports in PDF format.

An added advantage of this best tool for social media marketing is that you can discover the most relevant influencers in your niche by filtering the list with keywords, hashtags, and geographical location.


Audiense

$1199

Audiense is an advanced analytics tool with unique features like audience personality insights and audience segmentation. Their intelligent audience segmentation capability considers important aspects like users in your target audience having low engagement.

It refines your audience segments and helps you target them better. Its personality insights capability enables you to take a closer look at your audience’s behavior and mindset.

Audiense has another product called Audiense Connect. This product helps you with all crucial Twitter analytics such as insights, competitive analysis, Twitter followers management, chatbots, and more.


Brandwatch

$1000

Brandwatch is an advanced analytics tool that helps you better understand your customers and audience’s minds with AI-powered insights, social listening, sentiment analysis, and reporting capabilities.

This tool is apt for you if you are an agency dealing with big brands and handling all their marketing processes.

Brandwatch also helps you find micro-influencers in your niche, create visual data reports, and find relevant data with many filters.

Brandwatch’s target audience comprises agencies and enterprises. Hence, for small to medium brands, its pricing may seem steep.


Mention

$99

Mention works as a community management tool for you by monitoring keywords, analyzing competitor’s strategies, and finding relevant influencers.

One of the most popular features of Mention is its ‘alerts’ system. When you set to track a keyword, you get notified about its mentions in real-time.

You can get summaries of your analytics delivered to your inbox every day. You have instant access to all your brand mentions on the web, along with the ability to filter analytics to focus on specific metrics.


Rebrandly

$39

Rebrandly is a custom URL shortener that lets you shorten, brand and track every link you create and share with its detailed analytics feature.

Its more advanced features include link retargeting that enables you to track anyone who clicks on your links. It gives you the power to personalize your audience’s journey based on their surfing behavior.


Social Media Marketing Tools for Influencer Marketing

Buzzsumo

$299

for 15 Users

Buzzsumo is popular for its content discovery, curation, and analysis features, but its influencer marketing capability is equally useful. The tool helps you in the entire process of influencer marketing – right from discovering influencers with real social influence to reaching out to them.

You can review the content shared by an influencer to see if it matches your brand’s tone and message. Also, you can follow influencers directly from Buzzsumo, so they get added to your Twitter lists.

You have the flexibility of exporting and sharing the influencer data with your team members. You can even maintain a list of all influencers your team needs to reach out to.


Upfluence

$795

for 1 user

Upfluence is a tool that helps you at every stage of influencer marketing. You can look for the right influencers, track influencer campaigns, and measure their success rate.

This tool enables you to search for influencers on Instagram, Facebook, Twitter, YouTube, Pinterest, and blogs. Its smart filters help you narrow down the list as per the influencer’s location, language, metrics, and activities on social media.

As for its campaign management capabilities, Upfluence helps you set your campaigns’ budget, coordinate with the influencers throughout, and finally transfer the payment to them.

If you run an agency that provides influencer marketing services to its clients, this tool can work wonders for you.


IZEA

On-demand

IZEA previously TapInfluence has real-time dashboard helps you schedule posts, invite influencers to collaborate on assignments, and check their progress. Its analytics gives you an edge by comparing your campaign performance with that of the industry’s standards.

IZEA competes with Upfluence in terms of features. It has added capabilities of advanced search and content scheduling for influencer campaigns.

It helps you review the influencer’s reach and engagement rates, gain insights about their audience, interests, brand affiliations, income, etc.


NinjaOutreach

$299

NinjaOutreach helps you find and reach out to influencers. This tool’s features are tailored for agencies that are looking for influencer outreach in bulk.

So, NinjaOutreach enables you to automate the entire process of creating emails and sending them to influencers. With its ready-to-use templates, you can save the time you currently spend on writing emails.

After sending all emails, you can see what worked with the open rate, click rate, and replies. This tool is perfect for teams and agencies that are looking for simple search and outreach features.


HypeAuditor

$399

HypeAuditor is an excellent tool for brands and agencies. The platform claims itself to be a fraud-free influencer marketing platform.

This social media marketing tool skims through millions of profiles and filters out fake followers and bots, so you get influencers who are actually reliable.

Apart from influencer discovery, you can also use it for analytics, campaign management, competitive analysis, sentiment analysis, white-labeled reporting, custom integrations, and more.


Social Media Marketing Tools for Designing

Instasize

$4.99

Instasize is a photo and video editing app used by both professionals and aspiring creatives. With its well-curated selection of filters and effects and incredibly user-friendly interface, Instasize has become an easy choice for those who want to publish high-quality content while on the go.

With its one-tap resizer, you can ensure that your content is optimized and ready for any social media platform of your choice.

The app has a free version which comes with limited access to its popular features and filters, while the pro version is available for only $4.99 a month.


Invideo

$25

month

InVideo is an online video creation platform that helps you convert your content into great videos. It comes with three video creation techniques, namely, Text-to-video, where you can convert written content to videos; pre-made templates, where you only have to customize and edit the template to create a video; and a blank canvas, where you can start a project from scratch.

InVideo’s stock library comprises footage from iStock, Shutterstock, and StoryBlock. This online video editor comes with innovative editing features that allow users to add animations, overlays, masks, and voiceovers. You can render your videos in 1080p Full HD quality and share them on social media or download them to your system.collaboration features.


Canva

$12.99

for 1 user

Canva is unarguably the most popular image creation and editing tool used by professionals across various industries. Its hundreds of templates for social posts and photo and icon libraries make it easy to create compelling visuals.

While you can use Canva for free, its Pro account has advanced features for small businesses and agencies.

For instance, it helps you create a brand kit so your team can maintain a consistent tone across all visuals. Also, it provides you with great animation and team collaboration features.


Lumen5

$199

Lumen5 helps you create a short video format in minutes. Import your content, and Lumen5 will convert it into a text video. You can customize font style and color as per your brand tone.

Lumen5 also has an extensive library of images, GIFs, music, and short videos that you can just drag and drop to add to your video. While this tool has a free plan, it has certain limitations regarding the quality of the video, with the number of videos restricted to 5.


Fotor

$8.99

Fotor is a great free online photo editor and design maker. It enables social marketers and businesses to create ads, social media posts, and more for their targeted audience.

You can edit photos, make a photo collage, and create designs. It provides a wide range of photo effects and filters with design templates for social media, including Twitter cover, Facebook cover, and YouTube Channel art.


Animoto

$29

for 3 users

Animoto works quite like Lumen5. It has a storyboard feature that enables you to drag and drop photos and videos directly. It also has a library of Getty images and videos.

While Animoto has great templates for various themes, its customization features like style, speed, layout, text, etc., are limited.


Snappa

$30

for 5 users

Snappa is a graphic design tool that helps you create and refine your images with a feature-rich photo editor. Its asset library gives you access to more than 1,00,000 photos and graphics.

It enables you to import your brand’s fonts and organize all your designs into various folders. This tool works great for teams as it helps you share all designs, assets, and folders with your team members.


Visme

$29

for 1 users

Visme lets you create visually appealing presentations, infographics, reports, social media graphics and so much more.

It has free stock photos and vector icons, easy-to-use data visualization tools, pre-made templates and a drag-and-drop editor. You’ll be able to create beautiful designs in little to no time.

All templates and design elements are fully customizable, from color schemes to fonts to background images.


Placeit

$14.95

Placeit is a powerful online design tool that allows you to create branding images in just minutes. You can access new templates daily and mockups made by professionals that can be customized in just a few clicks.

Placeit is perfect for small business entrepreneurs, where you can find everything to brand your Facebook page from scratch, logos, banner templates, video intros to slideshow presentations, and so much more.

You can use Placeit for free with their selected free templates or sign up with a monthly subscription. The subscription includes unlimited downloads on mockups, designs, video templates, and logos, plus you can cancel anytime.


BeFunky

$14.99

Per month

BeFunky is a photo editing and graphic design platform that’s incredibly easy to use. With its many one-click editing features, you can turn photos into art, remove backgrounds, retouch portraits, create collages, and make your own designs using templates.

You can use many of BeFunky’s features for free, but its BeFunky Plus option gives you access to its entire suite. Whether you stick with free or Plus, you’ll get to browse an extensive library of vector graphics and stock images you can use in your brand’s marketing.


Why Do We Need Social Media Marketing Tools?

In the previous section, we assembled a list of nifty tools for social media marketing. These tools serve diverse functions and contribute to boosting your social media presence in tandem.

However, they cost money, and marketers and agencies often work on a limited budget. If you are still wondering whether to invest in these tools or not, that’s a legitimate concern.

We can shed some light on how much help these tools can be. Let’s see what exact benefits users get from using social media marketing tools.

Boost in Productivity with Automation

Social media marketing tools enhance productivity through automation. They enable posting across multiple platforms and scheduling for future posts, saving time.

Additionally, some tools provide analytics reports to measure success, showing post shares, popularity, and user interactions. With this data, you can adjust your strategy accordingly. Others offer features to monitor and manage communication with audiences all over social media.

Nowadays, AI integrations enable users to create graphics and video content with just a few lines of prompts, which would take days to do manually.

Easy Access to Data and Analytics

A social media marketing tool is like having your data hub wherever you go. This eliminates the need for jumping between platforms. It’s super handy for social media managers too.

They can research, monitor channels, and check analytics anytime, anywhere. This saves a ton of time and keeps campaigns consistent. Plus, they won’t forget what they were doing when switching devices.

Keeping an Eye on Competitors

Social media is a very competitive field and it is important to constantly monitor your competitor’s moves. This is where social media tools come to help. With monitoring features, these software help you on how your peers in the industry are performing.

From social media campaigns, they run to the trends they start or follow, you can see everything from one dashboard without having to chase them all over the internet. You can also see the type of audience they have and the collaborations they take part in to competitively align your strategy and stand out of the crowd.

Streamlining Collaboration and Teamwork

If you’re working with a large account – or several smaller accounts – you may have a team helping you out. However, several people working together on social media can get a bit confusing – you may run into issues like having multiple people posting the same content, delayed post approvals, or worst, posting content with errors or missing out on the best scheduling time slots.

A good social media marketing tool allows you to work within a shared workspace, shows you when someone is currently on which project, maintains transparency in communication, includes clients in the workflow, and gets timely approvals and edits, etc.

Efficient Handling of Social Engagement

Social media has made it super easy for customers to connect with brands and customers are using this direct channel more than ever. And it is imperative that you respond to all these messages. Taking a few seconds to reply can turn a casual customer into a loyal fan.

Of course, managing tons of social interactions isn’t easy. That’s where social media mmarketing tools come in handy. They bring all your messages into one place, making it a breeze to track incoming messages and send out responses.

There are many more benefits associated with social media tools for marketing as there is a huge diversity of them available. However, how to do know which one to go with?

Read on to find out.

Choosing the Right Social Media Marketing Tools for Your Business

Choose What Fits Your Business

Social media tools usually have specific features tailored to certain tasks. If your brand wants to track audience opinions for PR improvement, go for a tool with great listening capabilities and easy communication management.

For establishing posting consistency, go for a scheduling tool. Analytics and social monitoring tools can help you better access data on your own and others’ performances online.

Budgeting Matters

Managing your resources smartly is key. Before diving in, figure out how much you can spend to make sure it matches your long-term goals. Whether you’re a small business or a big player, it’s important to find a tool that fits your budget. You can also go for more than one tool for multiple purposes or get a versatile tool to manage your affairs overall.

And keep an eye out for hidden extra charges!

Look for a Free Trial

A free trial offers you the opportunity to get hands-on experience with a product, without any strings attached. By actively using the tool, you gain practical insights that go beyond what a simple demo or tutorial can provide.

This firsthand experience allows you to better assess whether the tool aligns with your needs and preferences. Ultimately, a free trial empowers you to make a more informed decision about whether to invest in the product or not.

Consider Scalability

If your business is on the rise with a growing team, or if you’re an agency constantly gaining new clients, the software you choose must be scalable.

Make sure you understand how flexible the social media software is in terms of adding new team members or managing additional accounts. Often, these changes come with additional costs.

Don’t Forget Customer Support

Customer support is essential for any software. Whether it’s helping you get started or quickly resolving any issues, good customer support greatly impacts the user experience.

You can evaluate this by testing the tool yourself and reaching out to the support team, or by checking out reviews from past users on different platforms.

Now that you are fully equipped with options and the criteria to evaluate them, you’re ready to make an informed decision when choosing your social media marketing tool.

Conclusion

The growing importance of social media marketing is causing companies to devote more time and money to it as they realize its immense potential. However, without the right technology stack, you can’t take advantage of the potential.

The effectiveness of a tool depends on its scalability, user-friendliness, and value for money, and we incorporated these qualities into our list so that they are ready to grow with your team, help you increase productivity, and save you time.

If you are all set to heighten your social media marketing for real, get started with SocialPilot. Take its 14-day free trial and volte-face your branding altogether.

Frequently Asked Questions

What’s a social media strategy?

A social media strategy is a comprehensive content creation and promotion process on popular social media sites for branding purposes. Marketers also leverage social media tools for executing their strategies and even analyzing their efficiency.

What are social media tools used for?

Social media tools are used for streamlining social media activities across multiple social media sites. It is also beneficial for those who manage multiple accounts on the same platform. Social media tools are efficient and great time savers.

What are the best social media tools for marketing?

The best social media marketing tools are:

  1. SocialPilot
  2. Buffer
  3. Tailwind
  4. Planable
  5. Loomly
  6. Buzzsumo
  7. Curata

Which social media marketing tools do I need for my social media team?

You can go for SocialPilot which has features like publishing, bulk scheduling, analytics, AI assistant, content library, social media calendar, collaboration, etc. Other popular tools are Buffer, Planable, Loomly, Mention, UpContent, and Feedly.

Which social media designing tools should I use for my social media posting?

The best and easy to use designing tools for your social media team are:

  1. Canva
  2. Lumen5
  3. Fotor
  4. Animoto
  5. Snappa
  6. Visme

What are the best influencer marketing tools to work with for your social media marketing?

The best influencer marketing tools to work with for your social media marketing are:

  1. Buzzsumo
  2. Upfluence
  3. IZEA
  4. NinjaOutreach
  5. HypeAuditor
social media marketing using socialpilot

About the Author

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Jimit Bagadiya

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