Loomly vs Agorapulse: Which is Better For your Business?

Overview

Where tools are becoming more and more complicated and loaded with features, Loomly, with its neat and comprehensive interface, makes marketers’ work less stressful. Users can connect multiple social accounts to the tool and take care of all the postings from one integrated platform.

Marketers are inclined towards this tool as it costs comparatively less than many Loomly alternatives. Also, Loomly supports all the major social platforms, including Facebook, Google BusinessProfile, Instagram, Linkedin, Twitter, Youtube, Tiktok, Pinterest, and even the up-and-coming Snapchat.

Loomly is also used to preplan and schedule posts, access data on audience preferences and post-performance, manage all the audience engagement, and much more.

The tool has multiple functionalities across all the platforms it supports, including Facebook, Google Business Profile, Instagram, Linkedin, Twitter, Youtube, and Tiktok. You can plan your whole content calendar on Agorapulse, make the posts from scratch, and schedule them in bulk to be published at your chosen time.

Agorapulse is commended for its USP feature, the social inbox. This tool’s listening capabilities are pretty impressive. They help users manage all engagement with the audience and monitor keywords over the internet from the same space, which differentiates Agorapulse from its alternatives in users’ eyes.

Its range of functions combined with reasonable pricing makes Agorapulse a logical choice for social media marketers.

Best Suitable for

Loomly

Start with $42

Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations

Agorapulse

Start with $69

Mid-sized businesses, Mid-sized agencies, and Enterprises

SocialPilot

Start with $30

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

At a Glance

After the target clientele, we are taking a quick look at the opinions of the users who have already given both tools a fair try.

A very noticeable pattern emerges when we go through the scores given by the people, Agorapulse vs Loomly. In the overall ratings, Loomly is in the lead, albeit beating Agorapulse by a small margin. But this slight lead by Loomly persists as it scores higher than Agorapulse in the setup method, ease of use, and quality of support as well.

Here are all the average ratings given by the users, comparing Loomly vs Agorapulse.

	Loomly	Agorapulse	SocialPilot
Number of Reviews	1712	925	814
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing	$42/Month	$69/Month	$30/Month
Number of Social Accounts	10	10	10
Number of Team Members	2	1	1
Scheduling & Publishing
Analytics
Social Inbox
Collaboration
Whitelabel
Best For	Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations	Mid-sized businesses, Mid-sized agencies, and Enterprises	Marketing Agencies, SMBs, Multi-Location Brands & Professionals
	Learn More	Learn More	14 Days Trial

Quick Comparison

Now, we will talk about all the vital features of both social media tools, which users must note before deciding on either one of them.

The pricing models of Loomly and Agorapulse are different. While the former charges users a certain amount to allow a fixed number of users to use an account, the latter charges for every team member who is onboarded. Loomly supports all the social channels Agorapulse does except Pinterest and Snapchat, which are included only in Loomly’s repertoire.

The primary capabilities of social media management are all the same in both contenders, but their strengths differ. Where users can keep a keen eye on industry trends and competitors with Agorapulse’s robust listening feature, it lacks the branded experience white label solutions can provide to clients, which only Loomly has.

Regarding global reach, it’s easier with Agorapulse because it is available in many foreign languages, but Loomly is limited to only English.

Here is a tabular view comparing all the primary social media management characters, Agorapulse vs Loomly, with SocialPilot as added reference.

	Loomly	Agorapulse	SocialPilot
Can't Miss to Compare
Minimum Pricing	$42/Month	$69/Month	$30/Month
Number of Accounts	10	10	10
Number of Team Members	2	1	1
Number of Posts that Can Be Scheduled	Unlimited	Unlimited	Unlimited
Core Capabilities
Scheduling & Publishing
Analytics
Inbox
Collaboration
Competitor Tracking
Whitelabel
Localization	English	German, English, French, Portuguese, Spanish	German, English, French, Portuguese, Spanish
Support	Email, FAQs, Chat, Knowledge Base	Priority Email & Chat Support	Email, Chat, Social Media, Phone
	Learn More	Learn More	14 Days Trial

Reviews

Loomly

Positive

• Loomly provides a comprehensive overview of post performance across multiple social networks, allowing for easy analysis of individual post’s success and overall performance.
• The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
• Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.

Negative

• Loomly lacks a feature to toggle between grouped and ungrouped posts on the calendar, leading to inconvenience for users who have to manually ungroup posts frequently.
• Loomly does not offer a dedicated space to store and build random posts without specific dates for future use. This makes it difficult for users to keep track of creative ideas and may require additional tools to save and organize content.
• Although it is possible to post videos using Loomly, file sizes need to be relatively small, which can, in turn, compromise the quality and length of the content.

Agorapulse

Positive

• Agorapulse serves as a central inbox manager for multiple social media accounts. It effectively organizes all incoming messages, making it easy for users to keep track of their interactions and ensuring nothing is lost in the shuffle.
• The integration of social listening is a major advantage. By monitoring all mentions from one place, Agorapulse streamlines the process of tracking online conversations and helps ensure that no opportunity for interactions is missed.
• The direct sharing feature with people in the contact lists in Agorapulse helps increase engagement and amplify the reach of various posts and promotions, resulting in a more effective and impactful social media strategy.

Negative

• Despite being a good application, Agorapulse’s cost makes it inaccessible to many users, excluding those who can afford the high monthly fee.
• The absence of preset UTMs and the difficulty in drafting posts in Agorapulse can also pose challenges for users and hinder their ability to manage their content effectively.
• The maximum image size permissible in Agorapulse is very low, limiting the ability for users to upload high-quality images and thereby effectively showcasing their content.

SocialPilot

Positive

• SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
• You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
• SocialPilot allows users and clients to collaborate efficiently and save a great deal of time managing social networks.

Negative

• Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
• SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.
• SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.

Pricing

This comparison will only be helpful to any reader if we discuss the pricing plans of Agorapulse vs Loomly. So let us dive into it and see which tool makes it more worthwhile for its users.

As mentioned earlier, the pricing models of both tools are different. Loomly has five paid plans. Its agency-leveled plan charges a one-time fee of $359 and allows 30 users to use work from the same account. Also, 50 social accounts can be connected to one Loomly account, and an unlimited number of posts can be scheduled from it. On the other hand, Agorapulse costs $149 to allow a single user to connect 15 social accounts. For more users to be added, users have to pay extra for Agorapulse.

Whether Loomly is a better option or Agorapulse can only be answered depending on the user’s needs.

Every paid plan is listed side by side for you to weigh against each other. We have also included SocialPilot’s cost for a clearer picture.

Loomly	Agorapulse	SocialPilot
Basic $42/per month	Standard $69/per month	Essentials $30/per month
Standard $80/per month	Professional $99/per month	Standard $50/per month
Advanced $175/per month	Advanced $149/per month	Premium $100/per month
Premium $369/per month	Enterprise Custom	Ultimate $200/per month
Enterprise Custom	-	-
15 Days Free Trial No Credit Card Required	30 Days Free Trial No Credit Card Required	14 Days Free Trial No Credit Card Required
Learn More	Learn More	Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

Social media scheduling is the most popular feature of the tools in question, and users demand versatile capabilities from them. So we’ll take a look at the scheduling and publishing features.

Both tools have more than adequate functions when it comes to content publishing with smart queueing, platform-specific customizations, visual content support, cloud storage, in-app integrations, and much more.

But there are some notable differences as well. Agorapulse lacks the ability to publish Facebook reels and carousel posts. Loomly, on the other hand, does not possess the feature of location tagging for Twitter.

However, both tools cannot schedule first comments along with posts on Facebook and LinkedIn, which is a smart way to optimize social media posts. Marketers use the first comment to add more detail and hashtags to their posts without overcrowding the actual post.

Here’s a detailed comparison of all the primary and advanced scheduling features of Agorapulse and Loomly along with SocialPilot.

	Loomly	Agorapulse	SocialPilot
Smart & Advanced Queueing
Customize Post for Each Platform
Post Preview
Canva Integration
Unsplash Integration
Slack Integration
URL Shortener
Visual Post Support (Image, Video, GIF)
UTM Parameters
Cloud Storage
Hashtag Suggestions
Advance Publishing Capabilities
Save Draft Posts
AI Assistant
Watermark on Images
Bulk Scheduling
Auto publishing from RSS
Social media calendar
Mobile App
Browser Extension
Advance Facebook Publishing Capabilities
Reel Scheduling
Support Album Posts
Support Carousel Posts
Alternate Text on Image
Support Facebook First Comment
Audience Targeting
Boost Post Scheduling
Support Mention and Hashtags
Advance Twitter Publishing Capabilities
Location Tagging
Support Mention and Hashtags
Support Multiple Image Posts
Threads Scheduling
Advance Instagram Publishing Capabilities
Reel Scheduling
Story Scheduling
Tag Profiles on Images
Location Tagging
Support Instagram First Comment
Instagram Grid
Advance LinkedIn Publishing Capabilities
Audience Targeting
Support LinkedIn First Comment
Advance YouTube Publishing Capabilities
Shorts Scheduling
Mention of Other YouTube Accounts
	Learn More	Learn More	14 Days Trial

In-depth Analytics Capability Comparison

Analytics is the backbone of any social media marketing strategy. So in this section, we will weigh the analytics features of these tools to see which one performs better.

There is little difference in the analytical capabilities of both tools. They provide data for business pages as well as post performances of every platform they support. They generate comprehensive reports which can be downloaded in PDF formats and sent to all the concerned stakeholders.

Here is a simple comparison of all the analytics and reporting capabilities of Agorapulse and Loomly, along with SocialPilot, for added reference.

	Loomly	Agorapulse	SocialPilot
Whitelabel Downloadable Report in PDF Format
Email PDF Report to Client
Auto Schedule Report with Team and Client
Custom Report Builder
	Learn More	Learn More	14 Days Trial

In-depth Inbox/Listening Capability Comparison

Listening capabilities are essential if you want to handle all the audience’s engagement proactively. So now we’ll see how Loomly and Agorapulse are faring in this regard.

Both tools have functional social inboxes which can be used to reply to DMs. Loomly, however, is not capable of real-time listening. And neither Loomly nor Agorapulse enables users to respond to reviews or queries.

However, listening features are much more robust in Agorapulse than in Loomly.

Here, we will compare Loomly vs Agorapulse in terms of their listening capabilities, along with SocialPilot.

	Loomly	Agorapulse	SocialPilot
Can Reply to Messages
Can Reply Questions and Reviews
Can Reply on Visitor Posts
	Learn More	Learn More	14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Social Media Management tools such as these have to have some collaborative workflows to be useful for social media marketing teams. So last but not least, we will go over the same for our contenders, Loomly and Agorapulse.

Loomly has a large limit for onboarding team members, and so does Agorapulse. Also, there is no limit on inviting clients to the workspace for both tools. Members can coordinate efforts to execute their social media marketing goals while doing commendable teamwork. Users working together on content can even communicate internally inside the tools.

Here is a comparative study of the collaborative abilities of both Agorapulse and Loomly alongside SocialPilot, a preferred software for social media teams.

	Loomly	Agorapulse	SocialPilot
Free Unlimited Client Onboarding
Per Post Multi-User Collaboration
Access Management
Content Approval Workflow
	Learn More	Learn More	14 Days Trial