Overview
What Is Loomly Used For?
Loomly is a versatile social media management tool that will help you create, schedule, and analyze your content for various social media platforms. This nifty tool has an intuitive library to help you effortlessly store and organize your content in multiple formats.
With Loomly, you can create post drafts and ads with options to publish instantly or schedule for later. It also provides post-optimization tips and access to Loomly Media Studio for sprucing up your content.
If you need to manage hashtags or generate UTM parameters, Loomly has got you covered. This tool also offers a fair share of analytics capabilities and allows you to measure the success of your social media campaigns.
What is Later Used For?
Later is a visual first social media management tool that allows users to schedule and publish posts to various social media platforms. It offers a variety of features that make social media management easier. It offers a visual content calendar, drag-and-drop functionality for scheduling, hashtag suggestions, analytics, and insights, along with the ability to create and save drafts.
One of the standout features of Later is its ability to preview and plan out your Instagram feed. This allows users to see how their posts will look in the context of their overall Instagram profile. Later also offers a link in bio feature, which allows Instagram users to link their individual posts to specific products or content, making it easier for followers to find and purchase products.
Later offers a free plan and paid plans with additional features and increased posting limits. It is widely used by individuals, small businesses, and social media teams to streamline their social media management process.
Best Suitable for
Loomly
Start with $42
Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations
Later
Start with $25
Influencers and Small Business
SocialPilot
Start with $30
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
At a Glance
To highlight the contrasting capabilities of Loomly and Later, let us begin by understanding how these tools compare in popularity.
If we compare them, both have a similar overall star rating. However, Later has a fairly less number of reviews than Loomly, as it is less popular. Although, users still like Later for its ease of use.
Adding more value to Loomly’s popularity is its better quality of support and ease of setup that is liked by users.
Note: In comparison to Loomly or Later, SocialPilot is an equally user-friendly tool that stands out for its ease of setup and ease of use.
Let’s look at the user ratings of these tools along with SocialPilot to better understand their popularity and likability.
|
Loomly |
Later |
SocialPilot |
|
|---|---|---|---|
| Number of Reviews | 1712 | 305 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $42/Month | $25/Month | $30/Month |
| Number of Social Accounts | 10 | 7 | 10 |
| Number of Team Members | 2 | 1 | 1 |
| Scheduling & Publishing |
 |
|
|
| Analytics |
|
|
|
| Social Inbox |
|
|
|
| Collaboration |
|
|
|
| Whitelabel |
|
|
|
| Best For | Agencies and Freelancers, Small and Medium Businesses, Brands and Creators, Non-profits, Education, and Government Organizations | Influencers and Small Business | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
Now, as we are aware of the popularity of Later and Loomly, let’s take a look at their offerings in a nutshell.
Both these tools score an extra point for offering affordable pricing plans compared to their competitors. If we talk about the features, both tools provide a decent range of capabilities as social media management tools.
Both platforms have users from around the globe. However, only Later offers support for multiple languages, including French, Spanish, English, German, and Japanese (for desktop apps).
It is also evident that Loomly offers better customer support with email, chat, FAQs, and a knowledge hub, while Later only offers live chat and email support. Loomly also stands out for offering a content library and white-labeling capability.
Note: With all those features, it would be right to say that SocialPilot is a fair contender in this comparison, as it has a lot more to offer. SocialPilot supports multiple languages, offers white-labeling capabilities, and has a content library to store all your data. It also stands out for its excellent customer support team that remains available for users through email, phone calls, and chat support while also addressing customer queries on social media platforms.
All these features make SocialPilot stand out as one of the best alternatives to Loomly and Later. With that, let us look at the table below to compare them along with SocialPilot.
|
Loomly |
Later |
SocialPilot |
|
|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $42/Month | $25/Month | $30/Month |
| Number of Accounts | 10 | 7 | 10 |
| Number of Team Members | 2 | 1 | 1 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
|
|
|
| Analytics |
|
|
|
| Inbox |
|
|
|
| Collaboration |
|
|
|
| Competitor Tracking |
|
|
|
| Whitelabel |
|
|
|
| Localization | English | English, Spanish, French, German, Japanese | German, English, French, Portuguese, Spanish |
| Support | Email, FAQs, Chat, Knowledge Base | Email & Live Chat | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- The user-friendly calendar makes it simple to rearrange scheduled posts, facilitating quick rescheduling and adjustment of pre-planned social media content.
- Loomly's export feature enables easy sharing of all captions and graphics with clients for review, streamlining the collaboration process and increasing efficiency.
- Features include scheduling threads and customizing text copies for each social media platform, resulting in more effective reach engagement.
Negative
- Loomly's photo size limit can be frustrating as it doesn't allow users to post full pictures or videos. Meeting specific aspect ratios can be challenging and may compromise the quality of the content.
- The color-coded dots on the calendar, which help distinguish between scheduled posts and drafts, are small, and the colors are similar. This can be problematic, especially for drafts that still need approval, and a more visible tagging system would be helpful.
- Loomly does not offer a dedicated space to store and build random posts without specific dates for future use. This makes it difficult for users to keep track of creative ideas and may require additional tools to save and organize content.
Positive
- Later offers budget-friendly plans that provide companies with an affordable way to manage their social media presence, giving them a competitive advantage in their marketing efforts, even with limited funds.
- Later boasts a user-friendly interface with a clean and intuitive design, making it easyfor users to navigate around the tool and use it.
- The preview option in Later provides users with a better understanding of how their posts will appear on the social platform, offering a valuable tool for visualizing and refining their content strategy.
Negative
- Later has the disadvantage of being prone to glitches, causing a temporary shutdown of some features. This frequent occurrence can lead to inconvenience and decreased functionality.
- Later schedules on various platforms, but support for Google Business Profile is notably excluded. This absence is unfortunate and can hinder the user's ability to reach their desired audience.
- Later does not have a feature to duplicate or clone posts, making it time-consuming to recreate popular posts to reuse, therefore hindering productivity.
Positive
- SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
- You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
- SocialPilot constantly keeps updating itself by keeping a keen eye on customer suggestions and dynamic needs of social media channels. This way, the platform, backed by features that users require, is able to fulfill every demand a marketer may have.
Negative
- Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.
- One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.
- SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.
Pricing
When comparing any tool or service, one of the most significant factors to consider is their pricing models. It’s also worth noting that the prices can differ depending on various factors. If we compare the pricing options for Later and Loomly, Loomly has notably higher pricing than Later.
Loomly charges $359 per month for its agency plan. It allows you to connect 50 social accounts and schedule unlimited posts for a team capacity of 30 members.
On the other hand, the Loomly alternative Later charges $80 per month for its advanced plan. This plan allows you to connect six social sets without limitations for post-scheduling. For every extra social set, you will have to pay an additional $15 every month. If you want to extend the team capacity, Later charges $5 each for six additional members every month.
Note: If we compare the pricing plans for these two tools with SocialPilot, it becomes evident that SocialPilot’s plans cost significantly less than Loomly. It is proven as one of the cost effective Later alternatives for offering a fair share of collaboration and scheduling capabilities at an affordable price point.
To provide a clear view of the cost differences between these platforms, we have created a side-by-side comparison of the pricing plans offered by them, along with SocialPilot.
|
Loomly |
Later |
SocialPilot |
|---|---|---|
|
Basic
$42/per month
|
Starter
$25/per month
|
Essentials
$30/per month
|
|
Standard
$80/per month
|
Growth
$45/per month
|
Standard
$50/per month
|
|
Advanced
$175/per month
|
Advanced
$80/per month
|
Premium
$100/per month
|
|
Premium
$369/per month
|
Agency
$200/per month
|
Ultimate
$200/per month
|
|
Enterprise
Custom
|
- | - |
|
15 Days Free Trial
No Credit Card Required
|
14 Days Free Trial
Credit Card Required
|
14 Days Free Trial
No Credit Card Required
|
| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
Both these tools offer visual post support, post customization, and personalized posting capabilities. However, Loomly is a better contender for offering a post-preview feature.
When it comes to integrations, Loomly only allows integration with Microsoft teams, whereas Later allows integration with Shopify, Mailchimp, and Unsplash.
Here again, SocialPilot stands as a better choice for offering in-app integration with Slack, Zapier, Sniply, Rebrandly, Bitly, Feedly, and Box. SocialPilot also allows you to integrate Canva and create stunning creatives on the go. It also supports Facebook first comments and offers a boost post-scheduling feature that is missing in Later.
Note: It is interesting how SocialPilot offers more publishing capabilities over Loomly and Later at such a reasonable price point.
Now let’s take a look at the detailed comparison of all the publishing and scheduling features of Loomly, Later, and SocialPilot for a clear analysis.
|
Loomly |
Later |
SocialPilot |
|
|---|---|---|---|
| Smart & Advanced Queueing |
|
|
|
| Customize Post for Each Platform |
|
|
|
| Post Preview |
|
|
|
| Canva Integration |
|
|
|
| Unsplash Integration |
|
|
|
| Slack Integration |
|
|
|
| URL Shortener |
|
|
|
| Visual Post Support (Image, Video, GIF) |
|
|
|
| UTM Parameters |
|
|
|
| Cloud Storage |
|
|
|
| Hashtag Suggestions |
|
|
|
| Advance Publishing Capabilities | |||
| Save Draft Posts |
|
|
|
| AI Assistant |
|
|
|
| Watermark on Images |
|
|
|
| Bulk Scheduling |
|
|
|
| Auto publishing from RSS |
|
|
|
| Social media calendar |
|
|
|
| Mobile App |
|
|
|
| Browser Extension |
|
|
|
| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Support Album Posts |
|
|
|
| Support Carousel Posts |
|
|
|
| Alternate Text on Image |
|
|
|
| Support Facebook First Comment |
|
|
|
| Audience Targeting |
|
|
|
| Boost Post Scheduling |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Support Multiple Image Posts |
|
|
|
| Threads Scheduling |
|
|
|
| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Story Scheduling |
|
|
|
| Tag Profiles on Images |
|
|
|
| Location Tagging |
|
|
|
| Support Instagram First Comment |
|
|
|
| Instagram Grid |
|
|
|
| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
|
|
|
| Support LinkedIn First Comment |
|
|
|
| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
|
|
|
| Mention of Other YouTube Accounts |
|
|
|
| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Analytics and reporting capabilities help users to track their progress and make informed decisions about future strategies.
Both these tools offer all important analytics features. However, Later doesn’t allow users to generate downloadable white-label reports. They provide basic social media analytics, such as post-performance metrics, audience insights, and account growth tracking. When it comes to custom report-building capabilities, both Later and Loomly lag in offering it.
Note: Interestingly, SocialPilot does offer a custom report builder to add more value to your analytics insights.
Take a look at the table below to view how Loomly and Later compare with SocialPilot in terms of analytics capabilities.
|
Loomly |
Later |
SocialPilot |
|
|---|---|---|---|
| Whitelabel Downloadable Report in PDF Format |
|
|
|
| Email PDF Report to Client |
|
|
|
| Auto Schedule Report with Team and Client |
|
|
|
| Custom Report Builder |
|
|
|
| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
Now, Let’s shift our focus to the listening capabilities. While neither platform specializes in this feature, they still allow you to reply to messages received on social media. They also do a fair job of letting you raise support tickets.
Note: Here again SocialPilot gains an edge over Later or Loomly with its inbox and listening features. Unlike Loomly or Later, SocialPilot supports real-time listening and allows you to reply to questions, reviews, and visitor posts.
Now, let’s go through the table below to compare Later vs Loomly vs SocialPilot.
|
Loomly |
Later |
SocialPilot |
|
|---|---|---|---|
| Can Reply to Messages |
|
|
|
| Can Reply Questions and Reviews |
|
|
|
| Can Reply on Visitor Posts |
|
|
|
| Learn More | Learn More | 14 Days Trial |
Collaboration capability is an essential aspect that cannot be overlooked in social media management.
Both tools offer team workflow capabilities as they allow per-post multi-user collaboration and access management. This feature helps to facilitate efficient communication within teams, enables you to assign tasks to team members, and implement content approval workflow. However, Later doesn’t offer unlimited client onboarding for free like Loomly.
Look at the table below to make a clear comparison between Loomly vs Later alongside SocialPilot.
|
Loomly |
Later |
SocialPilot |
|
|---|---|---|---|
| Free Unlimited Client Onboarding |
|
|
|
| Per Post Multi-User Collaboration |
|
|
|
| Access Management |
|
|
|
| Content Approval Workflow |
|
|
|
| Learn More | Learn More | 14 Days Trial |
