Trustpilot is a leading platform for businesses to build trust through customer reviews. While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive.
For businesses on a tight budget or those unsure of the value it provides, the cost can be a concern. This raises the question—does Trustpilot’s pricing justify the investment?
In this guide, we’ll break down Trustpilot’s pricing plans, explore their fit for different businesses, and help you decide if it’s the right choice for you.
Overview of Trustpilot Pricing
Trustpilot pricing is divided into four tiers designed for businesses of different sizes. Each tier offers different features tailored to various business types. This breakdown will help you determine if Buffer’s pricing aligns with your needs.
| Trustpilot Pricing | ||
|---|---|---|
| Plan | Pricing | Users Allowed |
| Enterprise | Custom | Unlimited |
| Advanced | $1,059/ month | 20 user accounts |
| Premium | $629/ month | 10 user accounts |
| Plus | $259/ month | 3 user accounts |
Trustpilot Pricing: A Business-Specific Breakdown
Trustpilot’s pricing structure is designed to scale with your business needs. With four distinct plans, each tier offers features tailored to different levels of growth and reputation management.
Plus provides essential tools to collect and showcase reviews, helping businesses build credibility. Premium enhances automation and analytics for a more streamlined review management experience. Advanced introduces in-depth insights and integrations for businesses looking to optimize their reputation strategy. Enterprise delivers fully customized solutions for large-scale operations needing maximum flexibility and support.
1. Small Businesses
Recommended Plan:
Plus at $259 per month
Usage & Limits:
Here are some of the most notable features offered under the Enterprise plan in Hootsuite:
- The plan allows up to 200 automated review invitations per month. If you want to send more, you choose a different plan.
- With the Plus plan, you can set up 3 user accounts for managing reviews.
- It provides up to 8 widgets for displaying star ratings and reviews.
Key Features:
Trustpilot’s Plus plan is designed for businesses aiming to build trust through verified customer reviews. Priced at $259 per month per domain (billed annually), it offers:
Review Invitations: Send up to 200 automated review invitations per month to collect customer feedback.
- Website Widgets: Trustpilot allows you to access 8 widgets to display star ratings and review counts on your website.
- User Accounts: It includes 3 user accounts for team collaboration in managing reviews.
- Customizable Review Invitations: you can personalize email review requests to match your brand.
- Email Review Widgets: It enables you to embed review requests in customer emails for higher engagement.
- Social Media Sharing: You can share customer reviews on social platforms to enhance credibility.
- Basic Sentiment Analysis: It provides useful insights into customer feedback trends.
- Review Spotlight Features: Trustpilot highlights top reviews to build trust with potential customers.
The Trustpilot pricing Plan is ideal for you if you are looking to establish credibility through verified customer reviews. It includes 200 automated review invitations per month, 8 website widgets, and 3 user accounts for team collaboration. As a business you can customize review invitations, embed review requests in emails, and share reviews on social media. Additionally, it provides basic sentiment analysis and review spotlight features to showcase top customer feedback.
Missing Features:
The Plus plan provides essential review management tools but lacks several advanced features that are available in higher-tier Trustpilot plans. Here are some missing features:
- Limited review invitations
- Limited user accounts
- No advanced branding features
- Lack of detailed analytics reporting
- No multi-location & multi-domain support
2. Multi-Location Businesses
Recommended Plan:
Advanced at $1059 per month
Usage & Limits:
- It has a higher limit than Plus and Premium plans, allowing more automated review requests.
- One of the best parts of the Advanced plan is that it supports up to 20 user accounts, enabling better team collaboration.
- With this plan, you can manage multiple business locations with one Trustpilot account.
- You can also use the custom tags and filters to organize and analyze reviews.
- Gain in-depth insights with advanced sentiment analysis and data visualization.
Key Features:
The Advanced plan from Trustpilot offers a range of useful features that can help your business manage your online reputation effectively. Its key features include:
- Higher Review Invitation Limits: You can send a larger number of automated review invitations per month to gather more customer feedback.
- User Accounts: It will help you to support up to 20 user accounts, enabling collaboration among team members.
- Multi-location & Multi-domain Support: The best part is that it will help you manage multiple business locations and domains from a single account.
- Advanced Analytics & Reporting: Trustpilot will help you gain deeper insights into customer sentiment and review trends with comprehensive reporting tools.
- Customizable TrustBox Widgets: You can leverage your positive Trustpilot reviews by displaying them on your website with highly customizable widgets that match your brand’s design.
The advanced feature of Trustpilot, costs around $1059 per month. In our opinion, it is ideal for multi-location businesses who want to oversee about 20 user accounts and multi-location support. It provides advanced analytics, customizable TrustBox widgets, and in-depth sentiment analysis to help manage and showcase reviews effectively, driving better reputation management.
Missing Features:
- No API Access for Deeper Integration: The plan does not include API access, limiting the ability to integrate Trustpilot reviews into other business systems or automate workflows across platforms.
- Lack of Flexibility: While the Advanced plan offers customization options, it lacks the higher level of flexibility that the Enterprise plan provides
- Basic Access to Analytics and Insights: The Advanced plan offers basic analytics, but it lacks the deeper insights available in the Enterprise plan.
Even at $1059 per month, the Advanced plan lacks key features like API access for deeper integration, limiting workflow automation. We also believe that it offers less flexibility compared to the Enterprise plan, with fewer advanced customization options. Moreover, while it provides basic analytics and insights, it doesn’t offer the more detailed, in-depth reporting available in the Enterprise plan.
3. Agencies & Consultants
Recommended Plan:
Enterprise Available at custom pricing
Usage & Limits:
- AI-Driven Features: Trustpilot leverages artificial intelligence for automated review responses and deeper insights into customer feedback, streamlining the reputation management process and improving efficiency.
- Unlimited Review Invitations: You can send an unlimited number of automated review invitations to collect continuous feedback from customers across multiple platforms.
- Unlimited User Accounts: The Enterprise plan allows agencies to manage unlimited user accounts, enabling larger teams to collaborate seamlessly on managing reviews and customer interactions.
- Comprehensive Analytics and Reporting: You can access advanced analytics with AI-powered features to track performance, analyze sentiment, and generate detailed reports that provide actionable insights.
- Ad-Free Profile: If you haveTrustPilot’s Enterprise plan, your Trustpilot profile will be free of ads, allowing your brand to shine without distractions.
Key Features:
If you have a large-scale business, Trustpilot’s Enterprise plan is designed to help you manage and enhance your online reputation. Key features include:
- AI-Driven Tools: It has AI features that you can utilize for automated review responses and in-depth analysis of customer feedback, streamlining reputation management processes.
- Custom API Access: Trustpilot integrates easily with CRM and other tools for seamless workflows and automation.
- Unlimited Review Invitations: With Trustpilot, you can send an unrestricted number of automated review requests, facilitating continuous collection of customer insights.
- Unlimited User Accounts: It also provides access to an unlimited number of your team members, promoting seamless collaboration across departments.
Trustpilot’s Enterprise plan is built for large businesses looking to streamline reputation management. It includes AI-driven tools for automated review responses and in-depth feedback analysis, custom API access for seamless CRM integration, unlimited review invitations to collect continuous customer insights, and unlimited user accounts to support large teams and enhance collaboration.
Missing Features:
While Trustpilot’s Enterprise plan offers advanced reputation management tools, it has some limitations:
- Limited Customization for Review Display While TrustBox widgets offer some flexibility, deeper customization options for embedding reviews may be limited.
- Lack of Full-Scale Sentiment Analysis: Although Trustpilot provides insights, it may not match the depth of dedicated sentiment analysis tools.
- No Built-in Competitor Review Collection: While you can track competitors, you cannot aggregate their reviews for direct benchmarking.
Despite its advanced reputation management tools, Trustpilot’s Enterprise plan has some limitations. It offers limited customization for embedding reviews, lacks full-scale sentiment analysis, and does not include a built-in competitor review collection for direct benchmarking. Big businesses needing deeper insights and more flexibility may require additional third-party tools.
4. Non-Profits
Recommended Plan:
Plus at $259 per month
Usage & Limits:
- Review Invitations: It allows up to 200 automated review requests each month to collect customer feedback.
- Sentiment Analysis: It provides basic insights into your customer sentiments; however, it lacks advanced reporting tools.
- User Accounts: It supports up to 3 users, which limits team collaboration.
- No Multi-Location Support: Trustpilot’s Plus plan does not support managing multiple business locations under one account.
Key Features:
If you are a non-profit organization, Trustpilot’s Plus plan is made for you. You can use it to manage and improve your online reputation. Key features include:
- Affordable Pricing: The Plus plan is the most budget-friendly option, making it accessible for non-profits with limited marketing funds.
- TrustBox Widgets: The non-profits can display positive reviews on pages such as donation pages and websites using 8 customizable widgets.
- Basic Sentiment Analysis: It gives you limited insights into donor and customer sentiment to improve engagement.
- User Accounts It allows up to 3 team members to manage and respond to reviews.
- Review Spotlight Features: Trustpilot showcases top reviews to enhance credibility and attract potential supporters.
- Email Review Widgets: Allows embedding review requests in emails to increase engagement and response rates.
Trustpilot’s Plus plan provides an affordable solution for your non-profits looking to enhance your online reputation. It includes TrustBox widgets to showcase positive reviews, basic sentiment analysis for understanding donor feedback, and 3 user accounts for team collaboration. In our opinion, with its budget-friendly pricing, your non-profits can build credibility and engagement effectively.
Missing Features:
- Limited Review Invitations: Trustpilot’s Plus plan only allows 200 automated review requests per month, which may be insufficient for larger donor bases.
- No Multi-Location Support: If you are a non-profit business with multiple branches, you will find it difficult to manage all locations under a single Trustpilot account.
- Basic Sentiment Analysis: The review analytics is very basic with this plan, and hence, it lacks advanced analytics for deeper donor feedback analysis.
- Restricted Customization: While you can leverage TrustBox widgets, the customization options are limited compared to higher-tier plans.
- Limited User Accounts: It only supports 3 users, which may restrict your collaboration if you have larger teams.
Though the Plus plan is available just at $259 per month, you should look beyond its affordability and access its limitations too. The plan has limitations that will affect non-profits especially with larger operations. It provides only 200 review invitations per month, lacks multi-location support, and provides basic sentiment analysis with limited insights. Moreover, we believe that restricted customization of TrustBox widgets and a 3-user limit will hinder flexibility and team collaboration.
5. Enterprises
Recommended Plan:
Enterprise Available at custom pricing
Usage & Limits:
Here are some of the most notable features offered under the Enterprise plan in Hootsuite:
- AI-Driven Features: Trustpilot utilizes artificial intelligence to automate review responses and provide deeper insights into customer feedback, enhancing reputation management and boosting efficiency.
- Unlimited Review Invitations: With Trustpilot, you can send an unlimited number of automated review invitations to collect feedback from customers across multiple review platforms.
- Unlimited User Accounts: The Enterprise plan enables large companies to manage an unlimited number of user accounts, allowing extensive teams to collaborate effortlessly on review management and customer interactions.
- Custom API Access: With the Enterprise plan big companies can enable seamless integration, but requires technical setup for implementation.
Key Features:
Big enterprises such as yours can take advantage of Trustpilot’s Enterprise plan. You can utilize it to manage and improve your online reputation. Key features include:
- Unlimited Review Invitations: If you are a big enterprise operating in multiple locations, you need an automated platform that can help you with customer feedback. Trustpilot’s Enterprise plan can help you gather more reviews on its own platform with no monthly limits on automated review requests.
- Unlimited User Accounts: The Enterprise plan will be helpful for big businesses such as yours by supporting unlimited team members, enabling seamless collaboration across large organizations.
- AI-Powered Review Insights & Automation: With the Enterprise plan, you can leverage AI for sentiment analysis, automated review responses, and trend detection to improve efficiency.
- Multi-Location & Multi-Domain Support: Big businesses have multiple locations and brands to look after. Managing reviews is complex in such situations. The Enterprise plan helps by managing reviews for multiple locations and domains under a single Trustpilot account.
- Competitor Benchmarking & Industry Insights: With the Enterprise plan, you can analyze customer sentiment, track competitor review trends, and compare industry benchmarks to identify strengths, weaknesses, and opportunities for improving your brand’s reputation.
- Customizable TrustBox Widgets: You can easily display Trustpilot reviews on websites with fully customizable widgets that align with your brand aesthetics.
Trustpilot’s Enterprise plan has been designed for large businesses looking to streamline reputation management across multiple locations. It offers unlimited review invitations and unlimited user accounts, ensuring effortless team collaboration. AI-powered insights and automation enhance review analysis and response efficiency. We believe that the multi-location and multi-domain support will be helpful for your business to manage reviews from a single dashboard.
Missing Features:
- Limited Customization: While Trustpilot offers customization, we found that there are limitations in catering to specific business needs or preferences.
- No Built-in Competitor Review Collection: While the plan offers competitor benchmarking, it does not aggregate competitor reviews for direct comparison.
- Limited Customization for Review Display: In our opinion, the TrustBox widget provides flexibility, but deeper customization options for embedding reviews may seem restricted.
While Trustpilot’s Enterprise plan offers advanced tools, it has some limitations. Customization options are restricted, making it challenging to tailor reviews to specific business needs. It lacks a built-in competitor review collection, limiting direct comparisons. Additionally, TrustBox widgets have limited customization, which may not provide the flexibility some businesses require for review display.
Now that you are familiar with the best Trustpilot pricing plans for different business types, here is a table with a summary of each plan’s key features, pricing, and ideal business use case to help you make an informed decision.
| Business Type | Ideal Trustpilot Plan | Pricing | Key Benefits |
| Small Businesses | Plus | $259 per month | Streamlined customer engagement, remove third party ads,increase your reach |
| Multi-Location Business | Advanced | $1059 per month | Customized analytics, drive smarter decision making, review tagging |
| Agencies & Consultants | Enterprise | Custom Pricing | AI-powered features, Convert untapped audiences, get visitors insights |
| Non-Profits | Plus | $259 per month | Streamlined customer engagement, remove third party ads,increase your reach |
| Enterprises | Enterprise | Custom Pricing | AI-powered features, Convert untapped audiences, get visitors insights, data-driven decision making |
Alternatives to Trustpilot
While Trustpilot is one of the best review platforms out there, it’s not without its drawbacks. These limitations may prompt you to explore other options. From expensive pricing to the lack of ability to manage reviews on other review platforms, the limitations will make you seek alternatives to Trustpilot.
Trustpilot vs. SocialPilot Reviews: Feature Comparison
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| Pricing | $25.5 per month | $199 per month | $399 per month | $289+ per month | $299 per month |
| Best for | Marketing Agencies, SMBs, Multi-Location Brands | Large Enterprises, Mid Size Businesses and Non-Profits | Marketing Agencies, SMBs, Multi-Location Brands & Professionals | Local Businesses, Large Enterprises, Mid Size Businesses, Non-Profit and Multi-location Brands | E-commerce, online services, and retail businesses |
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When comparing Trustpilot and SocialPilot Reviews, it’s crucial to analyze their pricing structures and feature offerings, particularly for businesses on tight budgets or requiring specialized tools. Here are the three key things:
1. Small Businesses
You need a review management tool that gathers reviews from multiple platforms. Trustpilot is excellent for its own site but doesn’t let you manage reviews from Google, Facebook, Yelp, or Tripadvisor. If you want a more comprehensive reputation strategy, look for a tool that supports multiple platforms in one place.
2. Full Review Ownership
Owning your reviews gives you more control over your brand’s reputation. Unlike Trustpilot, some platforms let you repurpose reviews across marketing channels and filter out fake or misleading feedback. This flexibility helps you boost credibility while making the most of customer experiences to enhance your marketing and brand visibility.
3. Centralized Dashboard
Your customers leave reviews on multiple platforms, not just Trustpilot. A centralized dashboard helps you track, manage, and respond to reviews across platforms like Google, Yelp, and Tripadvisor from one place. Instead of juggling multiple accounts, a unified tool makes monitoring easier, faster, and more efficient for your team.
Here’s What SocialPilot Reviews Offers:
- Low starting price: SocialPilot Reviews basic Starter plan is available for free. It allows you to take a test run for one brand and location.
- Simple team setup: It allows you to add more team members without big extra fees.
- Easy posting: With SocialPilot, you can not only manage your reviews but also schedule many social posts at once and see them in a calendar.
- Helpful tools: You can leverage the built-in image editor and connect to Canva and Google Drive.
- Smart insights: It also provides clear reports to see how your posts are doing.
- Flexible growth: You can easily add more accounts when you need them at a low extra cost.
With its robust features, lower costs, and scalable options, SocialPilot Reviews is an excellent alternative for businesses that find Trustpilot pricing and no social media capabilities restrictive.
Conclusion
In our experience, we found that Trustpilot provides a good mix of free and paid plans. Trustpilot pricing options vary based on features like review invitations, widgets, and analytics. While the free plan gives basic access, the paid plans unlock automation, Google Seller Ratings, and in-depth insights.
Many businesses find Trustpilot valuable for building credibility, but it’s worth comparing costs and features to ensure it aligns with your budget.
